City of Yachats Issues Marketing RFP
The City of Yachats (City) is seeking proposals from qualified individuals or firms to operate the City’s visitor center and provide marketing services for the City. Successful applicants will demonstrate an ability to provide all of the following: flexible and professional staffing of the visitor center; creative coordination of advertising (including but not limited to radio, television, print, digital and outdoor signage and banners); branding; promotions; marketing; and media support services.
Background:
The City of Yachats, population 770, is located in Lincoln County. Yachats is an authentic coastal village destination with many assets – a dramatic coastline, ocean beaches, coastal mountains, old growth rainforest, extensive parks and trails; appealing lodging, dining, shopping, spa and meeting facilities; a river valley with small farms and pasture; a covered bridge; an educated population with strong volunteer spirit; a busy events calendar- community and business; and easy US 101 access to neighboring communities. The selected consultant will be implementing portions of the City’s Coordinated Marketing Plan (2011). This plan provides relevant information about the City’s marketing efforts and is available from the City and on the City’s website.
Scope of Work:
For a flat annual fee which is dependent on the Transient Rental Tax, with payments made on a quarterly basis, the consultant will be expected to perform the following services (which are described in greater detail in the attached contract/agreement document):
• Maintain and operate the City’s visitor information center
• Maintain the City’s current brand
• Develop strategic marketing communications and brand support to assist the City in promoting initiatives, events, and programs
• Recommend and implement media strategies, including media buys
• Offer input on the City’s current digital presence (including the City’s website and any social media sites maintained by the City)
• Identify new marketing avenues for the City
Due Date:
May 26, 2020, at 4 p.m.
Address:
Shannon Beaucaire, City Manager City of Yachats 441 Hwy 101 N. PO Box 345 Yachats, OR 97498
M Booth and Hunter PR are agencies worth considering.
