Digital Voices is an influencer marketing agency headquartered in London, with offices in New York and Costa Rica. Jennifer Quigley-Jones founded it in 2017 with a £500 personal investment, and it grew to a 70-person operation. PMG, a global independent marketing services and technology company, acquired it on January 6, 2026. Quigley-Jones remains CEO through the integration. The agency ran creator campaigns in 40 markets and 19 languages for clients including Adobe, Unilever, DoorDash, Meta and Dungeons & Dragons.
Company Info
- Founded: 2017, in London, by Jennifer Quigley-Jones
- Headquarters: London
- Offices: London, New York, Costa Rica
- Leadership: Jennifer Quigley-Jones (Founder and CEO)
- Ownership: Acquired by PMG on January 6, 2026
- Specialty: Influencer marketing, full-funnel creator campaigns
- Employees: About 70 at acquisition
- Notable Clients: Adobe, Unilever, DoorDash, Meta, General Mills, Duolingo, Dungeons & Dragons
- Last verified: October 17, 2026 (page wording, links and schema)
Updated October 17, 2026.
The Business
Digital Voices was a privately held company with offices in London (headquarters), New York, and Costa Rica. Jennifer Quigley-Jones founded it in 2017 with a £500 (approximately $700) personal investment, and PMG acquired it in January 2026, PMG's fourth acquisition in its 15-year history.
It grew from a single-founder operation in 2017 to a 70-employee agency across three offices by 2026. Client campaigns spanned 40 markets and 19 languages by acquisition. Adweek named Digital Voices the fastest-growing influencer marketing agency in the world in 2024. Revenue reportedly crossed $10 million.
Digital Voices grew as a bootstrapped independent operation without institutional venture funding. The £500 initial investment was the only external capital deployed until the PMG acquisition.
The Operators
Jennifer Quigley-Jones is Founder and Chief Executive Officer. Before founding Digital Voices, she was a Strategic Partner Manager at YouTube, helping content creators grow on the platform, and worked with more than 500 partners on organic growth strategies. Before YouTube, she completed a master's degree at Harvard University in Middle Eastern Studies, specializing in the Syrian crisis, and worked with non-profits including the International Committee of the Red Cross and the United Nations.
After the acquisition, Quigley-Jones has said publicly that the window for independent creative-first influencer agencies to grow is narrowing, and that integration with performance-marketing infrastructure at scale is the next phase. She speaks at industry events including SXSW, Web Summit, Cannes and TEDx.
How Digital Voices Made Money
Digital Voices operated as a full-service influencer marketing agency with a data-and-creative positioning.
Campaign management and creator-partnership fees. Brand clients paid Digital Voices for campaign management: strategy, creator selection, negotiation, creative brief development, content oversight, and performance reporting.
Full-funnel program execution. The agency's positioning emphasized full-funnel campaigns, combining brand-awareness creator content with lower-funnel performance elements.
Platform-partnership access. Digital Voices operated as an approved Google Influencer Marketing Agency and a badged TikTok Creative and Agency Partner, which gave clients access to platform-side beta products, enhanced data, and new-feature testing.
Who Used It
Consumer packaged goods and food delivery. Unilever, DoorDash, and General Mills.
Technology and consumer platforms. Meta, Adobe, and adjacent technology brands used the agency for creator programs at scale.
Gaming and entertainment. Dungeons & Dragons, Duolingo, and adjacent gaming and entertainment brands ran creator programs through the agency.
Global brand rollouts. The agency's 40-market, 19-language capability supported cross-market brand rollouts requiring localized creator programs.
The PMG Acquisition
PMG announced the acquisition of Digital Voices on January 6, 2026. PMG is a global independent marketing services and technology company with a 15-year history and offices in Dallas, New York, London, and adjacent markets. The transaction was PMG's fourth acquisition in its 15-year history and followed the summer 2025 acquisition of Momentum Commerce.
Transaction terms were not disclosed publicly. The rationale given by both parties: PMG gains influencer-marketing capability integrated with its media, creative, and technology stack, and Digital Voices gains scale and cross-media integration.
The transaction consolidated Digital Voices into PMG's global marketing-services offering. Quigley-Jones framed the rationale this way: "Joining PMG means multiplying the value we create for both creators and brands."
Category Context
Billion Dollar Boy is a London-founded (2014) independent global influencer agency with offices in London, New York and New Orleans. See its EPR profile.
Whalar Group combined with Sixteenth in 2024 to form a larger creator agency and talent-management group.
Ubiquitous was acquired by Humanz on December 18, 2025, one month before the Digital Voices-PMG announcement. See its EPR profile.
Influencer.com, CreatorIQ, and adjacent operators sit in the platform side of the category.
The Digital Voices-PMG transaction, alongside the Ubiquitous-Humanz and Whalar-Sixteenth deals, is part of a wave of consolidation among influencer agencies.
