Ubiquitous was a TikTok-native influencer marketing agency founded in 2021 in Chattanooga, Tennessee, by Alex Elsea, Jess Flack, and Brandon Gambucci. Humanz acquired it on December 18, 2025. Before the deal, the company had activated more than 40,000 creators across TikTok, Instagram, and YouTube for clients including Disney, Lyft, Amazon, Netflix, and American Eagle. It raised a $5 million seed round in December 2021, led by Uncork Capital.
Company Info
- Founded: 2021, in Chattanooga, Tennessee
- Headquarters: 728 Market Street, Chattanooga, Tennessee
- Founders: Alex Elsea (CEO), Jess Flack, Brandon Gambucci
- Ownership: Acquired by Humanz on December 18, 2025 (terms not fully disclosed)
- Funding: $5 million seed, December 2021, led by Uncork Capital with 100 Thieves and Starting Line VC
- Notable Clients: Disney, Lyft, Amazon, Netflix, Target, American Eagle, FabFitFun, BlueChew
- Last verified: October 17, 2026 (page wording, links and schema)
Updated October 17, 2026.
The Business
Ubiquitous Inc. was a privately held company headquartered at 728 Market Street, Chattanooga, Tennessee. It was founded in 2021 and acquired by Humanz on December 18, 2025.
Funding history: Ubiquitous raised a $5 million seed round in December 2021 led by Uncork Capital, with participation from 100 Thieves (the gaming and creator organization) and Starting Line VC. It was Uncork's largest seed investment to date at the time of the round, and Ubiquitous's only disclosed institutional funding before the acquisition.
Growth: Ubiquitous scaled during 2022 to 2025, expanding from initial TikTok specialization to full-service influencer marketing across Instagram, YouTube, and adjacent platforms. Its client roster grew to include Disney, Lyft, Amazon, Netflix, Target, American Eagle, FabFitFun, BlueChew, and more than 200 additional brands. Cumulative platform activity: approximately 40,000+ creators activated and 14,000+ active creators in the platform's network.
The Operators
Alex Elsea is Co-founder and Chief Executive Officer, a Lee University graduate. He was 30 years old at the time of a February 2023 Chattanooga Times Free Press profile, which puts him at about 28 to 29 at founding. He led business strategy and external-facing operations.
Jess Flack is Co-founder. She originally ran TikTok influencer marketing efforts in a marketing role before taking the discipline in-house, teaching the team the practice, and then leaving to found Ubiquitous.
Brandon Gambucci is Co-founder, focused on the technology and platform-infrastructure side of the operation.
How Ubiquitous Made Money
Ubiquitous operated as a full-service influencer marketing agency with a technology-platform layer supporting execution.
Campaign management and execution fees. Brand clients paid for end-to-end campaign management: creative strategy, influencer selection, outreach and negotiation, content briefing, execution oversight, performance tracking, and paid amplification.
Paid social integration. The model integrated organic creator content with paid amplification through TikTok Spark Ads, Meta Ads, and adjacent paid channels.
Platform technology. Ubiquitous invested in a proprietary platform for creator discovery, campaign management, and performance tracking, which the founding team cited as a differentiator and which Uncork Capital cited in its 2021 seed investment thesis.
Who Used It
DTC growth brands. BlueChew, FabFitFun, and adjacent direct-to-consumer brands anchored the early client roster.
Consumer technology and platforms. Lyft, Amazon, and adjacent consumer-technology brands used the agency for TikTok-native creator programs.
Entertainment and media. Disney, Netflix, and adjacent entertainment brands ran promotional creator campaigns tied to platform releases and franchise moments.
Retail and apparel. Target, American Eagle, and adjacent retail brands ran seasonal and product-launch creator programs.
The Humanz Acquisition
Humanz acquired Ubiquitous on December 18, 2025. Humanz is a creator-economy platform and technology company; the acquisition added agency-services capabilities to its creator discovery, campaign management, and performance measurement infrastructure. Transaction terms were not fully disclosed.
The deal was one of several consolidation events among creator agencies in 2024 to 2026, alongside the Whalar-Sixteenth merger and the Digital Voices acquisition by PMG.
Category Context
Billion Dollar Boy is a London-founded (2014) independent influencer agency with offices in London, New York and New Orleans. See its EPR profile.
Digital Voices was acquired by PMG in January 2026. See its EPR profile.
Whalar Group combined with Sixteenth in 2024. See its EPR profile.
CreatorIQ, Aspire, GRIN, IZEA, Upfluence occupy adjacent segments of the influencer-platform-and-agency category.
