Financial Services
How Apple's Financial Transparency Built a Brand of Trust
Learn how Apple's commitment to financial transparency and open communication helped build trust with customers and investors over time
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Technology
Samsung vs. Apple vs. Cisco: Three Distinct Hardware PR Operations
Three sustained hardware/technology PR operations — Samsung's high-volume engagement, Apple's scarcity discipline, Cisco's B2B brand journalism. What each approach involves and what the broader category should take from it.
Technology
How Apple’s Culture of Control Became Its Greatest PR Asset — and Its Greatest Risk
Discover how Apple's legendary culture of control in PR and communications has become both its greatest strength and biggest vulnerability in the modern era
Technology
Apple Switches Siri Search to Bing in iOS 7
Apple has switched Siri's default web search engine from Google to Microsoft Bing in the upcoming iOS 7 release. The strategic logic, the broader Apple-Google relationship complexity, and what other technology communications operators should take from the partnership announcement.
Insights & Strategy
Apple and the Architecture of Brand Control
Apple invented the architecture every other brand tried to copy and failed to match. Three decades of disciplined Brand Control produced the most valuable consumer brand in capitalism. The definitive Apple communications archive on EPR's platform authority graph.
PR, AI & Communications News
Apple Pumps $30 Million Into Its Racial Equity and Justice Initiative
Apple has reaffirmed its Racial Equity and Justice Initiative with $30 million in new commitments — HBCU education programs, the Global HIS Equity Innovation Hub at California State University, and expanded funding for advocacy groups. The second investment in REJI after the original $100 million commitment in 2020.
CPG
Apple Marketing: The Discipline Behind the Brand
Apple is one of the most-studied marketing operations in modern business. The scarcity discipline, the calendar consistency, the Tim Cook era, the recent Apple Watch launch, and the broader five-layer brand operating system that has produced sustained competitive advantage across decades.
PR, AI & Communications News
Is Apple Moving Too Slow for Consumers?
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.
PR, AI & Communications News
Apple Watch Five Months In: Smartwatch Marketing
Apple Watch is one of the most-watched product launches in modern consumer technology. Five months after the April 2015 launch, the broader market response is still developing. The smartwatch competitive landscape, Apple's marketing positioning, and the open strategic questions worth tracking.
PR, AI & Communications News
Apple Admits Tweaking Older iPhones to Run Slowly: The Communications Response
Apple admitted in late December 2017 that iOS software updates were intentionally slowing iPhones with aging batteries. The admission, the $29 battery program, the public apology, and the four communications challenges Apple has to manage going into 2018.
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