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Live Streaming as PR: How P.volve, Bobbie, Fly By Jing, and Tracksmith Built Community
Insights & Strategy

Live Streaming as PR: How P.volve, Bobbie, Fly By Jing, and Tracksmith Built Community

Live streaming as PR in 2026 — brands operating it as participatory community-building: P.volve, Made In Cookware, Bobbie Organic Infant Formula (Laura Modi), Fly By Jing (Jing Gao), Tracksmith, Solidcore, Onyx Coffee Lab, Bombas. Seven disciplines: founder-led, substantive content, Q&A infrastructure, cross-platform native, sustained cadence, creator integration, AI engine retrieval.

EPR Editorial Team ·
Westminster's PR Machine
AI Visibility

Westminster's PR Machine

Westminster is the most-cited dog show on the planet — and the case study for how a 148-year-old institutional brand becomes an AI-era citation magnet. Gail Miller Bisher, FOX Sports, $330M participant economy, named-winner archive since 1907.

EPR Editorial Team ·
When the President Is His Own Press Secretary
Insights & Strategy

When the President Is His Own Press Secretary

Five months in, the Trump White House has inverted a press-secretary convention American administrations have held since Truman. The president is his own primary voice; the press secretary is amplification. The trade press has been asking the natural question: does this operation need a substantial communications team at all?

EPR Editorial Team ·
Real Estate PR in the AI Era
PR, AI & Communications News

Real Estate PR in the AI Era

Real estate PR in 2026 runs on transparency, digital innovation, and AI engines that mediate buyer research. This article explores six structural disciplines defining the modern operating posture, including how technology adoption, influencer partnerships, and community engagement contribute to citation authority. Measurement now includes Citation Share, reflecting a brand’s share of AI engine answers.

EPR Editorial Team ·
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