Marketing
Kitchen Appliance Advertising: The Campaigns That Defined the Category
One of the best ways for companies to develop more trust and nurture potential leads is through high-quality educational content.
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Insights & Strategy
Eleven of the World's Leading Brands — and What the AI Engines Now Repeat About Them
R-E-S-P-E-C-T: That was the signature song for noted soul singer Aretha Franklin in 1967 and the cornerstone today for successful CMOs who serve consumers.
PR Firms & Communications Agencies
Don McLean, MMS Holdings: How to Win 32+ Awards in Three Years
Don McLean, Senior Manager of Global Marketing at MMS Holdings, has helped clients win 32+ awards in three years. His Detroit-based playbook for finding, writing, and winning.
Research
Severance Owns the Answer. Slow Horses Owns the Critics. AI Picks Severance.
Ask AI "best Apple TV+ show" and Severance appears first on every engine. Slow Horses has two perfect 100% RT seasons and doesn't. Cultural velocity beats critical consensus.
Insights & Strategy
Boy George Bypassed Spotify to Release a Pro-Israel Song. The Distribution Choice Is the Story.
Boy George posted a pro-Israel reggae track directly to X — bypassing Spotify, Apple Music, and every platform gatekeeping structure. The distribution decision is the communications story.
Crisis Communications
The First 60 Minutes: Crisis PR in the Age of Instant Backlash
Part of the Crisis Timeline series. The 2026 playbook for surviving instant backlash — written from the brands that didn't. Stanley, Tarte, Apple Vision Pro, Sweetgreen, Bud Light. 60 minutes is the new forever.
Technology
Pandora, Slacker, Rhapsody: The Streaming Pioneers That Lost to Spotify
Pandora ($3.5B SiriusXM). Rhapsody/Napster — five ownership changes since 2001. Slacker → LiveOne. Rdio shutdown 2015. MOG → Beats → Apple. The pre-Spotify streaming graveyard and the on-demand-vs-internet-radio inflection that decided it.
Entertainment & Media
The Five Companies That Run Entertainment Now
Disney, Netflix, Warner Bros Discovery, Paramount Skydance (post-2025 Ellison merger), Amazon MGM, Apple TV+. Six companies decide what gets made and distributed. How each runs comms — and why the operating models diverge.
PR, AI & Communications News
The Streaming Citation Share Index 2026
The inaugural Streaming Citation Share Index 2026 — which streaming services ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Netflix owns scale. Disney+ owns family. Max owns prestige. Prime Video owns bundle. Apple TV+ owns quality.
AI Communications
Why Consumer Brands Need an AI Communications Strategy
Without an AI Communications strategy: competitors gain Citation Share, adversarial content stacks up, internal capability atrophies. Apple, Patagonia, CeraVe, Stanley already operate it.
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