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The Chinese consumer built the modern global luxury market — and is now reshaping it. LVMH, Kering, Richemont, Burberry exposure. The Hainan duty-free shift, the daigou collapse, the rise of credible domestic Chinese luxury brands.
Diffusion PR is an independent international consumer, tech, and lifestyle PR agency founded 2008 in London by Ivan Ristic and Daljit Bhvrji. Offices London, NYC, LA. CEO Daljit Bhvrji. Specializes in challenger brands, scaleups, innovators. Recent AORs: Tilray, Owlet, Chasing Paper.
Additionally, any negative associations are going to be a lot stronger than any positive ones.
Atomic PR was the canonical Web 2.0 tech communications firm. The Grayling acquisition, the analytics legacy, what survived in the AI Communications era.
David A. Steinberg has spent nearly two decades building Zeta Global into a $1.3B-revenue AI Marketing Cloud on NYSE. The InPhonic lesson, the 19-quarter beat-and-raise streak, and the OpenAI-powered Athena thesis.
"Here today, gone tomorrow" applies to U.S. retail in 2020 in a way it has not applied for decades. Bankruptcies, store closures, the e-commerce shift, the pop-up becoming semi-permanent, the fast-fix becoming permanent infrastructure. What it means for brand and communications teams heading into 2021.
Only 1 in 10 small businesses gets a loan from its own bank, per the SBA. FundKite approves $100K to $2M in hours. Alex Shvarts on the Main Street capital gap.
USC Annenberg, Northwestern Medill, Wharton, and Harvard DCE are teaching GEO. Stanford GSB, MIT Sloan, and 40+ other programs are not. The most current map of who has moved, who hasn't, and what the curriculum should contain.
Instagram in 2026: 2 billion users, $70B+ in ad revenue, Threads adjacent, Reels-led discovery, DM-led conversion. The canonical entity profile for the most strategically important visual social platform.
This article discusses the critical need for broker-dealers and wirehouse advisors to implement a robust GEO (Generative Engine Optimization) strategy. While wirehouses excel in generic AI searches due to their brand authority, individual advisors are often invisible for specialized queries, losing out to RIAs. The article explores why individual advisor GEO is lacking in wirehouses, the dual-stack playbook for success, and actionable steps advisors and firms can take to improve AI visibility. It highlights the consequence of inaction: top advisors being out-cited by RIAs, impacting retention and recruitment.
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