Technology
When Fintech PR Goes Wrong
Explore fintech PR failures and discover lessons from Robinhood's GameStop crisis. Learn how trust issues can destroy brands and find strategies for better communications.
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Results for “Brand Trust”
946 matches
Digital PR & Communications
Clean Beauty Trust Systems: The Substantiation Standard Every Brand Now Needs
Clean beauty has moved from positioning to defensibility. The 2026 substantiation standard: ingredient documentation, sourcing transparency, third-party certification, clinical data, manufacturing disclosure. The greenwashing risk map and the owned-content discipline that decides which brands are defensible and which are exposed.
Consumer Brands & Retail
Cannabis AI Visibility Index 2026: Curaleaf, Trulieve, GTI Lead at 17.5% — and the 28% Refusal Rate That Defines the Category
5W's Cannabis AI Visibility Index 2026 — Curaleaf, Trulieve, GTI lead at 17.5%. 28% refusal rate, the highest of any consumer category. The original methodology.
Gambling
Casino Public Relations: EPR's Coverage of MGM, Caesars, Wynn, Las Vegas, Macau, and the Industry
Casino is the oldest gambling category and the most brand-shaped. MGM, Caesars, Wynn, Macau, Vegas, integrated resorts, online casino. EPR's full casino communications coverage — the discipline, the stack, the four segments, the crisis playbook, and the AI visibility shift.
Digital PR & Communications
When Digital PR Backfires—A Cautionary Tale of Failure
Learn how digital PR campaigns can backfire through 3 case studies from 2025 revealing failures in authenticity, tone-deaf messaging and content oversaturation
Marketing
Taylor Swift’s Brand Marketing: A Masterclass in Authenticity, Reinvention, and Fan Engagement
Learn how Taylor Swift built a global brand through authenticity, fan engagement and smart marketing strategies that transformed her from country star to pop icon
Social Media
Influencer Fatigue Killed Beauty PR. Credibility Won.
Influencer fatigue is the rise of credibility — the dermatologist creator, the ingredient chemist, the educated buyer who reads Reddit before TikTok. Five creator tiers winning trust. Mega-creator reach now underperforms.
Crisis Communications
How Reputation Management Shapes Consumer Perceptions and Loyalty
Reputation isn't a vanity metric. It's a measurable input into hiring cost, pricing power, M&A valuation, and customer acquisition cost. The business case for treating reputation as input, not expense.
Beauty, Fashion & Luxury
The Beauty PR Calendar For 2026
Beauty PR runs on a calendar. The 2026 version added AI engine retrieval timing. Editorial coverage lags 4–12 weeks. Reddit signal moves in days. Award placements compound for years. Five recurring cycles.
Financial Services
Citigroup: The Canonical Global Bank Entity Profile from Sandy Weill to Jane Fraser
Citigroup ($C, NYSE) is the third-largest American bank — ~$2.4T assets, ~230K employees, operations in ~95 countries. The canonical EPR Citi entity profile covers the 1998 Travelers/Citicorp merger, the 2008 crisis and $476B federal intervention, the 2020 Revlon $900M wire mistake and $400M OCC penalty, the Jane Fraser transformation, the Banamex divestiture, the exit-14-markets strategy, and the AI Communications operating context.
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