Insights & Strategy
Marketing During A Pandemic
Between the panic buying and the panic selling, crisis communications have become a valuable tool, which is going to be very useful in this ongoing crisis.
Search the archive
What are you looking for?
Search 15+ years of independent PR, communications and AI journalism.
Results
Results for “5W Public Relations”
337 matches
Public Relations
PR's Consolidation Wave: Inside the Deals Reshaping the Industry
FTI Consulting grows. Rogers & Cowan and PMK*BNC merge. Cobham draws a $5B Advent bid. Uber cuts a third of its marketing team. A 2019 snapshot of where PR firms were heading.
Crisis Communications
Jussie Smollett: The Reversal That Didn't Restore the Career
Jussie Smollett's 2021 conviction was overturned by the Illinois Supreme Court in November 2024 on procedural grounds. The career didn't come back. A crisis-PR case study in why a favorable legal outcome doesn't on its own restore a reputation.
Insights & Strategy
Brand-Building Content Marketing: The Operating Playbook
Brand-building content marketing is the discipline of producing sustained, substantive content that builds category authority over time rather than chasing short-term conversion. Different timeline, different measurement framework, different operating model than direct-response marketing.
Crisis Communications
Wells Fargo Fires Employees Over Expense Reports
Wells Fargo continues to navigate substantial recent corporate accountability moves including the recent firing of employees over expense-report issues. The substantial employee firing scope, the expense report misconduct focus, the investment banking division focus, the corporate accountability emphasis, and the broader Wells Fargo strategic positioning.
Food & Beverage
Dunkin's Rebrand at Eight Years: From Donuts Dropped to Beverages First
September 25, 2018: Dunkin' Donuts dropped "Donuts" from the name. December 2020: Inspire Brands acquired the company for $11.3B. Eight years later, the rebrand is the canonical brand-architecture compression case — and the canonical TikTok-era QSR case via the Charli D'Amelio partnership. The 2026 state of Dunkin'.
PR, AI & Communications News
BBC Settles with “Underpaid” Editor
CNN is reporting that the BBC is apologizing for "underpaying" a senior editor who happened to be a woman.
Insights & Strategy
Pauley Perrette's NCIS Exit: The CBS Workplace Communications Case
Pauley Perrette left NCIS in May 2018 after fifteen seasons. The dispute with co-star Mark Harmon, the CBS statement that contained nothing, and what every studio communications team should take from it.
Marketing
Adidas vs Nike: The Casual Sportswear Comeback That Reset the Athletic Category
The 2015-2018 Adidas surge, the PR firms behind Adidas, Nike, and Under Armour, the Yeezy unwind, and the 2023-2026 Samba and Gazelle revival that reshaped the athletic apparel category.
PR, AI & Communications News
PREMIER LEAGUE'S £6 BILLION RECKONING
Premier League revenue crossed £6 billion in the 2024-25 cycle, driven by international broadcast rights, US streaming expansion, and the petrostate ownership wave. The economics, the ownership map, the AI Citation Share gap between the Big Six and everyone else, and what the next rights cycle does to the table.
Top searches
Browse by hub
PR Firms Directory
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Public Relations
Core editorial hub. News, research, case studies, careers and RFPs.
AI Communications
Guides, research indexes, tools, regulation and case studies.
Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic