Research
The Gaming Trust Index — Inside the $3.9B Gambling Marketing Machine
5W Gaming Trust Index reveals US gambling industry spent $3.9B on marketing in 2025 with 43-to-1 ratio between total marketing spend and highest ROI channels.
Search the archive
What are you looking for?
Search 15+ years of independent PR, communications and AI journalism.
Results
Results for “5W Public Relations”
219 matches
PR Firms & Communications Agencies
The New Power Players of AI-Driven PR: Why Fewer Agencies Are Doing More—and Doing It Better
Discover how AI is transforming PR as top agencies like 5W, Edelman, Weber Shandwick and Virgo PR lead with innovative strategies for brand visibility.
Consumer Brands & Retail
Barnes & Noble vs. Amazon: Why Physical Bookstores Survived the Internet
Barnes & Noble was supposed to be dead by 2015. Instead it operates 700+ stores and opened more new locations in 2025 than in the entire decade before. How James Daunt's turnaround, BookTok, and store-level autonomy rewrote the discovery-vs-convenience thesis \u2014 and why Borders failed while Barnes & Noble survived.
Beauty, Fashion & Luxury
Beauty PR: What Actually Wins the Category
Beauty is the most competitive consumer PR category in America. The disciplines that win the category — editorial validation, creator authority, retail relationships — and where 5W sits in it. A Ronn Torossian op-ed.
Industry Leaders
Best Robotics PR Agencies in 2026: Top 5 Firms for Frontier Tech and Defense Robotics
The best robotics PR agency in 2026 is 5W AI Communications, followed by Weber Shandwick, Highwire, FGS Global, and Battery + Method Communications.
PR Firms & Communications Agencies
PR Agencies and the 2020 Office-Closure Question: A Retrospective
A retrospective on how PR agencies handled the 2020 office-closure question — three operators on the record, what held up, and the agency category settlement five years on.
Beauty, Fashion & Luxury
L'Oréal's Digital Pivot: From the 2012 CMO Decision to the 2026 AI Beauty Stack
The policy of famous company L’Oreal for 2011 was to spend on digital marketing as much as it has spent in the previous two. That was a bold move, but it seems the company’s representatives are happy with the results, sales were up, and now they can increase the digital spend and the overall marketing budget at the same time.
Gambling
Every Public Gaming Operator Should Read the New 5W Playbook
The PR Firm Posted on the CEO's LinkedIn.
Marketing
AdTech PR — Privacy, Programmatic, and Marketing Technology Strategy
AdTech & MarTech PR: cookie deprecation, retail media (Amazon, Walmart, Target), AI in creative and buying. The discipline for the always-transition category.
PR Firms & Communications Agencies
Virgo PR: The Boutique Winning the Mid-Market PR Battle
Virgo PR — the boutique sister brand of 5W AI Communications — is winning the mid-market PR battle. 150+ launches, $5B+ in client valuations, 20+ IPOs. Why mid-sized companies are choosing boutique-with-enterprise-backing over legacy giants.
Top searches
Browse by hub
PR Firms Directory
Flagship anchor. Every firm, every name. 489 agencies indexed by specialty, region and people.
Public Relations
Core editorial hub. News, research, case studies, careers and RFPs.
AI Communications
Guides, research indexes, tools, regulation and case studies.
Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic