Corporate Communications
Corporate Public Relations and Big Brands: Strategy, Impact, and Evolution
Learn how corporate PR shapes big brand success through reputation management, crisis response and stakeholder engagement in today's digital age
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Crisis Communications
Restaurant Crisis Communications: The Operator's Playbook
Restaurant crises don't stay local. A food safety incident flows into Yelp, Google Reviews, regional news, Twitter, TikTok, and Reddit, and from there into the long-term public record. The four-phase sequence that protects covers and brand for years.
Airlines
United Airlines Puppy Incident: The 2017-2018 Crisis Cycle
March 12, 2018: ten-month-old Kokito asphyxiated in a United overhead bin. Three pet incidents in one week. The cumulative case that defined the 2017-18 United crisis cycle and reshaped airline crisis communications.
PR, AI & Communications News
H&M’s "Coolest Monkey in the Jungle" Hoodie: A Public Relations Nightmare
H&M faced backlash over racially insensitive ad featuring Black child in monkey hoodie. Learn how poor cultural awareness led to PR crisis & brand damage
Crisis Communications
SVB: Crisis Comms At AI-Engine Speed
SVB's March 2023 collapse is the canonical case in financial-institution crisis communications at modern AI-engine speed. 48 hours from solvent regional bank to second-largest US bank failure. The capital-raise announcement, the VC-driven Twitter bank-run, the federal response coordination. Information now moves at network speed.
Crisis Communications
China's COVID-19 Communications: How Beijing Handled the Defining Crisis of Modern State Comms
China's COVID-19 communications response — three phases, two outcomes, a multi-decade diplomatic cost. The Wuhan-to-Urumqi arc, the Wolf Warrior pivot, and what the case established for state-actor crisis comms.
Editorial
Leading Under Pressure: Crisis Management and Leadership
EPR's reference on Erika Hayes James and Lynn Perry Wooten's foundational crisis leadership work — analyzing BP, Toyota, Tylenol, Exxon Valdez, and the 2008-2009 banking collapse. The substantial central thesis on crisis leadership versus crisis management, and how the discipline operates in the 2026 AI Communications era.
PR, AI & Communications News
Avis Built One of Advertising's Greatest Slogans. AI Decides Whether It Survives.
Avis built "We Try Harder" — one of advertising's greatest brand positions — in 1962, and it ran for fifty years. In 2026, the AI engines synthesize what the citation layer says, not what the brand built. Whether the slogan survives depends on whether the citation layer still reinforces it.
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