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Letter From The Publisher: Becoming the Answer.

Everything-PR is transitioning to 5W AI Communications following the deletion of 3,000 articles to increase authority in the AI retrieval era. Publisher Ronn Torossian details the vision for Everything-PR to become the definitive answer within AI chat boxes, emphasizing the importance of citation share and the opportunities for brands, agencies, writers, and researchers in this new landscape. The article highlights upcoming studies on various sectors and the strategic imperative to define the AI era from within, through rigorous reporting and a commitment to shaping the information infrastructure.

Ronn Torossian · May 22, 2026

PR, AI & Communications News

You Can't Sell If You Can't Communicate

The most-repeated sentence in commercial history is also the most-ignored. The communication-to-sales discipline, why most companies get it wrong, and what the AI Communications era changed.

EPR Editorial Team · Jun 1, 2010

Healthcare

Build the AI Stack. Or Pay Rent.

Healthcare brands ignoring AI communications lose citation share, accumulate adversarial content, and watch internal capability atrophy. A working AI comms strategy needs audits, citation infrastructure, and continuous measurement.

EPR Editorial Team · Jun 7, 2026

PR, AI & Communications News

Why Marketers Always Underinvest in the Next Communications Surface

In 2010 marketers reported underinvesting in social media and regretting it. Sixteen years later, the pattern repeats with AI Communications. Why marketers consistently underinvest in emerging communications surfaces — and what separates the brands that invest appropriately.

EPR Editorial Team · Dec 21, 2010

Insights & Strategy

Corporate Crisis Communications

The Everything-PR foundational reference on corporate crisis communications — six modern crisis categories, the first-hour operating model, board/GC/CCO roles, and the AI Communications layer.

EPR Editorial Team · Dec 29, 2010

Crisis Communications

British Airways: The Other Way to Handle an Airline Brand

British Airways has run a different airline brand operating system than its U.S. counterparts — slower, more localized, more agency-driven. The EPR analysis of how the BA model holds up against the United Airlines case in the AI Communications era.

EPR Editorial Team · Jul 21, 2010

Social Media

How Businesses Govern Employee Social Media Behavior: The 2026 Framework

Employee social media governance in the AI Communications era — the four functions, what's changed since 2010, the modern policy framework, and the AI visibility implications that didn't exist in the original era.

EPR Editorial Team · Jan 7, 2010

AI Communications

The Death of the Tier-One Media List

The article introduces AI Communications, a discipline that redefines the traditional tier-one media list. It explains how AI engine analysis measures actual publication authority, replacing outdated assumptions with data-driven insights. This new approach combines public relations, Generative Engine Optimization (GEO), and AI-visibility research to influence answers from AI platforms like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The article details the shortcomings of the old media list, which was based on inherited assumptions, and outlines how AI engines reveal a different landscape of influential sources. It highlights new patterns, such as the importance of "ignored trade" publications and older interviews, and discusses operational changes for PR professionals. The piece concludes by emphasizing that the new tier-one list is a dynamic, research-driven output, customized per category and client, and crucial for effective modern PR strategies.

EPR Editorial Team · May 23, 2026

AI Communications

How to Evaluate AI Performance on a Communications Team

Evaluations of AI performance in communications teams should focus on outcomes—such as output quality, time saved, AI visibility, and adherence to controls—rather than mere activity metrics like prompt usage or hours logged. Regular, quarterly assessments are recommended to track trends and ensure the operating model is effective.

EPR Editorial Team · Jun 11, 2026

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