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April 4, 2017: United shareholders voted against re-electing Oscar Munoz as chairman — three weeks after the Dr. David Dao dragging incident on Flight 3411. The board's calculation, what Munoz's first-statement failure cost, and how Scott Kirby rebuilt United from the 2017 floor.
April 2017: United was in crisis after the Dr. Dao removal. Delta executed the canonical competitive comms move — indirect contrast, no direct attack, reinforcement of its own service narrative. The case study in competitive crisis capitalization.
"The Few. The Proud. The Marines" — one of the most durable advertising taglines in American history. The 1977 origin, the four conditions that made it work, the 2017 "Battles Won" decision, and what every brand team studies.
Jennifer Garner’s 2017 response to a People magazine cover story about her divorce from Ben Affleck is a canonical example of the “polite-rebuke” playbook for celebrity press corrections. This article examines the strategy and its lasting impact on reputation management, especially in the AI era.
American hero astronaut John Glenn died last week at the age of 95, after a life that almost defies explanation.
Propel's 2016 Star Wars-branded drone launch timed to Rogue One. Disney and Lucasfilm licensed the IP. Best Buy, Target, Apple Store handled retail. The category economics — theatrical tie-ins, drone licensing, holiday retail.
The Ken Bone arc — from red-sweater debate question to Uber endorser to cautionary tale in one week — is the case study every communications class should teach on viral civilian brand windows.
The 68th Primetime Emmys confirmed what trade press has been saying — streaming is no longer the experimental tier. HBO still led the field, but Netflix went in with 54 nominations, Amazon with 16, and the gap is closing every year. The People v. O.J. Simpson swept limited series for FX. Tatiana Maslany finally won. The communications budgets are following the prestige.
Rio 2016 layered five pre-Games crises before Ryan Lochte's fabricated robbery and NBC's editorial choices compounded the cycle. The canonical reference on mega-event crisis communications.
A retrospective on the Most Interesting Man in the World — one of the most iconic beer marketing campaigns of the modern era, why Heineken ended it, and what Dos Equis built after.
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