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AI Engines Now Decide Brand Discovery in More Than a Third of Consumer Categories — and the Winners Aren't the Biggest Brands
AI Visibility

AI Engines Now Decide Brand Discovery in More Than a Third of Consumer Categories — and the Winners Aren't the Biggest Brands

Generative AI engines have become the first stop in a meaningful share of American consumer research, and the brands those engines recommend are often not the brands that lead the underlying markets. A new analysis from 5W, the 'AI Communications Firm,' ranks the largest brands in fifteen consumer and B2B categories by their estimated citation share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

EPR Editorial Team ·
How Nicholas Sparks Made the Most of Valentine's Day: A Case Study in Holiday-Aligned Brand Communications
PR, AI & Communications News

How Nicholas Sparks Made the Most of Valentine's Day: A Case Study in Holiday-Aligned Brand Communications

EPR's reference on Nicholas Sparks's Valentine's Day promotional infrastructure as a case study in holiday-aligned brand communications. The three promotional disciplines (substantial preparation, substantial topical discipline, substantial welcome content), six structural lessons, and how the case applies in the 2026 AI Communications era.

EPR Editorial Team ·
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