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Resilient brands are built before the crisis, not after. Domino's 2009 YouTube response. Tylenol's 1982 cyanide recall under James Burke. JetBlue's 2007 Valentine's Day stranding apology. Three canonical crisis-recovery PR case studies and the doctrines that survived.
Print lost the reader to social. Social lost the reader to the engines. The publishers still standing in 2026 figured out how to be cited by ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — not just read.
Discover why top urgent care brands like CityMD and Carbon Health win digitally through marketing restraint, trust-building, and operational transparency over flashy tactics.
Digital PR for ecommerce — earned media, founder visibility, original research, owned editorial. How Allbirds, Warby Parker, Ridge, True Classic, Liquid Death, Glossier, and Casper run it.
Men's grooming has emerged as one of beauty's fastest-growing categories, with double-digit annual growth. Many men's beauty brands still misfire on PR — six common mistakes (stereotyping masculinity, over-masculinizing messaging, ignoring the emotional dimension, neglecting inclusivity, failing to educate, ignoring digital nuances) and six prescriptive moves to get it right.
Digital communications is now AI Communications. Earned, paid, GEO, and influencer run as one operating system inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Seven named cannabis marketing failures — MedMen, Weedmaps, Charlotte's Web, High Times, Ignite — plus the structural reasons (fragmented regulation, platform restrictions, no historical precedent) cannabis campaigns fail before they begin.
AI visibility is a real layer of financial brand authority. It is not the foundation, and it is not the whole picture. The Financial Trust Stack™ identifies five layers of authority for financial brands.
AI in PR has quickly become one of the most overused and misunderstood concepts in modern communications. Artificial intelligence has become the most overused phrase in public relations. Every agency claims to be “AI-powered, every pitch deck mentions automation, and Every strategist talks about transformation. But behind the buzzwords, a more uncomfortable reality is emerging: […]
Building brand loyalty is a top priority for consumer packaged goods (CPG) brands, especially in today's competitive marketplace.
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