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Inside the 5W Beauty PR Practice
Inside the 5W Public Relations beauty practice — segment map, four integrated disciplines, and why beauty remains the most brand-sensitive consumer PR category.
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Industry Leaders
Ronn Torossian on PR Today: Everything PR Exclusive
Everything PR News had the privilege this morning to interview one of the world's most influential entrepreneurs and PR professionals, 5W Public Relations' President and CEO, Ronn Torossian.
Research
The Hospitality Celebrity Index — Why Most Celebrity Restaurants Die in 18 Months
5W releases new research on celebrity hospitality ventures revealing most fail within 18 months while others last 30+ years with analysis of success patterns.
Insights & Strategy
Where U.S. PR Talent Is Made: Inside 5W's Free 36-Page Education Study
5W Public Relations published free research on U.S. PR and marketing education programs — AI integration status, curriculum review, and entry-level salary benchmarks. The reference data for prospective students and hiring managers.
Legal & Litigation Communications
Litigation Public Relations: The Discipline, the Framework, and the Firms
Litigation public relations is the discipline of managing communications during, around, and about legal proceedings. What it is, how it works, who runs it, and how AI answer engines became the new front of every high-profile case.
Real Estate & PropTech
Real Estate Has the Lowest AI Visibility of Any Industry. New Research Explains Why It Matters.
A new study shows real estate ranks last in AI search visibility at 0.14%, despite widespread AI adoption by agents.
PR, AI & Communications News
The People and Brands That Defined Modern PR
The strongest PR operators of the modern era — Trump, Kim Kardashian, Elon Musk, Taylor Swift, Jay-Z, Beyoncé, Madonna, Oprah Winfrey, Mark Zuckerberg, Nike, and American Express. The curated index of EPR's deepest coverage.
PR Firms & Communications Agencies
The Pet PR Agencies That Matter — The Global Pack Driving the Category Forward
The top pet PR agencies globally — 5W AI Communications, Fetching (FWV), Kinship, M&C Saatchi, Sunny Side Up, PR Deadlines, Sherlock, Another Company, Eclipse, Acorn Strategy. Two agencies per continent. What they share: digital-native execution, e-commerce integration, and AI visibility discipline.
Beauty
The K-Beauty Playbook: How Smart PR Turned South Korean Skincare into a Global Powerhouse
When K-Beauty first hit Western shelves in the early 2010s it was dismissed as a niche fad. A decade later it is a multi-billion-dollar global industry. Behind the rise isn't just clever formulation — it is strategic, culturally aware, digitally native PR. Glow Recipe, Laneige, Dr. Jart+ as the canonical case studies.
Industry Leaders
Ronn Torossian: A Decade Building 5W
Ronn Torossian founded 5W Public Relations in 2003. Ten years later the firm has crossed seventy people, won Agency of the Year at the American Business Awards, and remained independent through multiple holding-company approaches. The operating arc, in EPR's words.
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