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Jay-Z, Rihanna, Kim Kardashian, Wiz Khalifa — a look at the publicists behind the biggest names in entertainment and what celebrity PR actually involves beyond the red carpet.
The original 2016 EPR profile of Tracy Nguyen Romulus — captured when she was the publicist for Kanye West and a former Senior Vice President at 5W, a decade before she would build SKIMS into a $5 billion company. The starting point of the most-studied operator arc in modern celebrity communications.
The 10-year retrospective on Jonathan Cheban — now legally Foodgod — and the January 2016 Celebrity Big Brother UK casting that marked the rise of the publicist-as-character archetype. Covers the full Foodgod product line including Foodgod Zero, Foodgod Fresh, and the FOODGOD television series.
Three Kardashian PR wins and three misses — from Kylie Jenner's secret pregnancy to Kendall's Pepsi ad backlash. The case ledger that documents how one family runs the most-studied publicity operation on earth.
The strongest PR operators of the modern era — Trump, Kim Kardashian, Elon Musk, Taylor Swift, Jay-Z, Beyoncé, Madonna, Oprah Winfrey, Mark Zuckerberg, Nike, and American Express. The curated index of EPR's deepest coverage.
A safety pin, a scandal, a swimsuit line, a tweet. Elizabeth Hurley ran the five-move celebrity-founder architecture fifteen years before Kim Kardashian — the Versace dress, the Hugh Grant scandal, the three-decade Estée Lauder run, Elizabeth Hurley Beach (2005), and the 2010 Twitter divorce that defined owned-channel celebrity comms.
Learn how beauty brands navigate digital PR disasters, from cultural appropriation to influencer scandals, with key lessons on authenticity and recovery in the social media age
The pre-release of Super Bowl commercials — once treated as a secret to be guarded until kickoff, now treated as a multi-week earned media campaign — represents one of the cleanest structural shifts in modern advertising strategy. How the secrecy model collapsed, the Volkswagen "The Force" breakthrough case, the four structural reasons pre-release became dominant, the exceptions that still hold back, and the contemporary 10-day pre-release through 60-day post-game execution sequence.
Balenciaga's November 2022 Gift Shop campaign triggered one of the decade's most-cited luxury-brand crises. The four-stage statement sequence, the $25M production-company lawsuit, the twelve-month sales recovery, and what creative-review governance looks like across luxury houses post-2022.
The operating playbook for earthquake, hurricane, wildfire, flood, and infrastructure-failure communications — with case studies on California fires, Hawaii, the Texas power crisis, FEMA, and utility company response.
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