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Airline crisis communications after United Airlines Flight 3411 — the anatomy of a modern airline crisis, the discipline of the first twenty-four hours, and what carriers learn from Delta, JetBlue, US Airways, and Malaysia Airlines.
Chatbots, virtual agents, voice AI, and autonomous rebooking — and how airlines communicate the trade-off without losing customers.
Five dimensions, 25 buyer prompts, five AI engines, quarterly refresh. The defended methodology behind the Internal Communications AI Visibility Index 2026.
AdTech & MarTech PR: cookie deprecation, retail media (Amazon, Walmart, Target), AI in creative and buying. The discipline for the always-transition category.
AI defamation cases are already in court — Walters v. OpenAI and the cluster of 2024-2025 matters. The dual-track legal and communications playbook, plus the operational checklist teams need before the next incident.
Every communications team using generative AI should maintain a claim correction register — a focused record for consequential claims that can influence customers, journalists, investors or regulators.
When buying an AI tool, the features are the easy part. The procurement questions that matter are about data: is your input used for training, how long is it retained, what are the security terms, and what happens to your data if you leave. Ask those before signing — not after.
Executive communications used to mean LinkedIn and bylines. Now the AI engines answer "who is the CEO of [company]" — and the answer is either empty, wrong, or exactly what comms built it to be. The five layers of CEO visibility in 2026.
The Legal AI Visibility Report shows why earned media—not paid or owned—now drives client discovery.
Big communications teams use AI for drafting, monitoring, and research. The teams pulling ahead built an operating model around it. The teams falling behind just bought the tools.
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