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T-Mobile disclosed a breach affecting ~40M former/prospective customers, 7.8M current postpaid, and 850K prepaid — SSNs, DOBs, driver's license data exposed. The fifth breach in four years. Mike Sievert's response and the pattern regulators are watching.
Getting Ahead of a Crisis Before it Happens.
Market share is the percentage of category sales a brand captures — measured in units, revenue, volume, or mind share. How PR specifically drives it.
Boeing, J&J, BP, Wells Fargo, Theranos, Volkswagen, Bud Light, FTX. How five AI engines rank and frame 25 reputation-crisis brands — and what it means for crisis recovery.
FDA reputation management — how Dr Pepper Snapple, Unilever, JUUL, and Celsius handled warning letters, and what their cases teach modern brands.
In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.
Honda's January 29 2010 recall of ~646,000 vehicles globally for a driver-side master power window switch defect on the Fit/Jazz, City, and Civic — voluntary posture, engineering clarity, and multi-market coordination during the same window as Toyota's unintended-acceleration crisis.
The 2025 list of failed social media campaigns aged out. The 2023-2026 reference cases — Bud Light, Peugeot, Cracker Barrel — teach structural lessons about compressed crisis timelines and AI engine permanent records.
Two decades of Western PR spend, a state-funded broadcaster, a Ketchum contract, staged imagery, and what the invasion of Ukraine compressed into one record.
Joel Manby came to SeaWorld in April 2015 to fix what Blackfish broke. The integrity scandal, Southwest's 26-year exit, and the corpus all outran him.
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