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Ten verified mom and baby brand failures that produced category-defining lessons — Fisher-Price Rock 'n Play (recall 2019), Boppy Newborn Lounger (recall 2021), Owlet FDA warning (2021), Bumbo (recalls 2007/2012), Similac/Abbott contamination (2022), Enfamil NEC litigation, J&J talc, DockATot, Pampers Dry Max, infant car seat recalls. The five lessons that generalize.
OpenAI's ChatGPT launch, Sam Altman fire-and-rehire, Sora launch, GPT-4o voice controversy. Anthropic's safety-first positioning. xAI and Grok. Meta's open-source Llama. NVIDIA / Jensen Huang. Mistral's European positioning. DeepSeek R1. The ten AI company communications campaigns that defined the modern category.
Ten European universities running strong public relations master's programs — and the 2026 test for evaluating any PR program in the AI-citation era.
This article discusses the critical need for broker-dealers and wirehouse advisors to implement a robust GEO (Generative Engine Optimization) strategy. While wirehouses excel in generic AI searches due to their brand authority, individual advisors are often invisible for specialized queries, losing out to RIAs. The article explores why individual advisor GEO is lacking in wirehouses, the dual-stack playbook for success, and actionable steps advisors and firms can take to improve AI visibility. It highlights the consequence of inaction: top advisors being out-cited by RIAs, impacting retention and recruitment.
Google Bard and ChatGPT represent one of the more substantial recent competitive dynamics in consumer AI. The PaLM 2 model, the GPT-3.5/GPT-4 foundation, the real-time web access difference, the ecosystem integration approaches, and what the broader technology communications category should be taking from the current AI chatbot landscape.
We are no longer restricted to interacting and communicating with others through our phones.
EPR's 2026 reference on substantial NFT business applications for small and medium enterprises after four years of category evolution. The four substantial application categories (customer loyalty, charity support, secure fundraising, brand promotion), what the post-bubble environment has taught about substantial NFT business utility versus speculative noise, and the broader Crypto and Web3 context.
OnePlus's July 2021 benchmark-throttling case became a reference for how technical-product brands handle misleading-statement crises in independently-verifiable categories. The Geekbench delisting, the failed contextualization attempt, and what tech-brand crisis practice now defaults to.
With Global Alliance, a global network of tech PR and marketing agencies, launched in January of this year with just five founding members.
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