PR, AI & Communications News
Lady Gaga PR Model: The Founding Architecture
Haus of Gaga, Little Monsters, and the Born This Way pivot — the founding architecture of one of the most-studied PR operations in modern pop.
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Entertainment & Media
How Creators Replaced Traditional Media
Joe Rogan averages 11M listeners. MrBeast has 400M subscribers and a $5B holding company. Alex Cooper, Emma Chamberlain, Dude Perfect — five creators with audiences larger than most metro dailies, and the trust to match.
Social Media
LinkedIn: The Identity Layer of the Internet
LinkedIn won by becoming the identity layer of the internet. 1 billion members. $16.4B in Microsoft's fiscal 2024 revenue. The input layer that determines what ChatGPT, Claude, Gemini, and Perplexity say about every executive in business. The Professional Authority hub on EPR's platform authority graph.
Corporate Communications
External Communications — What It Is, How It Works, and Why It Decides Brand Reputation
External communications is the discipline of managing every message an organization sends to audiences outside its walls — customers, media, investors, regulators, and the public. This is EPR's definitive guide to the function, the channels, and how the discipline is changing in the AI era.
PR, AI & Communications News
How to Launch a Company or Product in 2026 — The PR Playbook
The 2026 PR playbook for company and product launches — six operating moves (category before product, founder visibility, tier-one exclusive, retrieval-ready content, third-party validation, pre-launch compounding buzz) plus what to skip. Buyers now start product research with AI, not Google.
Marketing
Seven Cannabis Brands That Burned Their Own Buzz
Seven named cannabis marketing failures — MedMen, Weedmaps, Charlotte's Web, High Times, Ignite, and the patterns that keep repeating. The companion to The Cannabis Index.
PR Firms & Communications Agencies
Crenshaw Communications, a Mod Op Company: PR Firm Profile
Crenshaw Communications is a New York City-based B2B technology PR firm founded February 2009 by Dorothy Crenshaw. Acquired by Mod Op in October 2023; operates as a Mod Op company. Specialty: AI/ML, SaaS, adtech and martech, cybersecurity, ecommerce, fintech, blockchain, supply chain, healthcare tech.
Real Estate & PropTech
Haute Residence: The Luxury Real Estate Agent Network Built by Haute Living
Haute Residence is the luxury real estate vertical of Haute Living — an invitation-only network of top-producing agents featured exclusively in their respective markets. Built by Haute Living co-founders Kamal Hotchandani and Seth Semilof.
Insights & Strategy
Marriott Wins Volume. Four Seasons Wins Quotes.
Marriott 88. Four Seasons 84. Aman 80. Hilton 76. Rosewood 71. The Hotel Brand Earned Media Index — scale wins volume, ultra-luxury wins authority quotes.
Insights & Strategy
From Patagonia to IKEA: What 25 Sustainability Campaigns Teach Us About the Power—and Limits—of Brand Activism
Explore how 25 major brands from Patagonia to IKEA use sustainability campaigns to drive change and discover what separates authentic brand activism from greenwashing.
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