Industry Leaders
Q&A: Mike Mejer on Cannabis-Focused Public Relations
Back in 2018, when Mike Mejer first noticed cannabis companies struggling to promote their brands and narratives, he decided to take flight and learn more.
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Results for “Brand Trust”
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Insights & Strategy
Green is the New Gold – How Lifestyle PR Is Powering the Sustainability Movement
Discover how lifestyle PR agencies power the sustainability movement by transforming eco brands like Patagonia and IKEA into trusted advocates for change.
Marketing
Video Is Citation Infrastructure: Red Bull, GoPro, and the 2026 Operating Stack
Video is no longer a marketing channel. It is citation infrastructure. Red Bull, GoPro, Patagonia, MrBeast — the brands publishing video as structured, captioned assets compound Citation Share inside the AI engines. The brands that don't, don't.
Corporate Communications
Crisis Management: How Corporate Communications Makes or Breaks a Brand
J&J Tylenol set the standard. Volkswagen broke it. BP Deepwater Horizon redefined it. Bud Light, CrowdStrike, Boeing 737 MAX anchored the 2026 doctrine. Corporate communications under crisis pressure.
Insights & Strategy
Zillow's "This Is Home": What the 2019 Campaign Actually Did — And Why It Still Gets Referenced
In the competitive world of real estate, effective communication is essential.
Beauty
Retail, Reviews, and the Algorithm: How PR Drives Beauty Purchase Behavior Now
Sephora and Ulta review velocity. Amazon ratings. Google AI Overviews summary. Algorithmic trust signals now compound into purchase. Beauty PR moved from storytelling to revenue engine through structured evidence.
Social Media
The App Marketing PR Playbook
The app marketing PR playbook — 3M+ apps across iOS and Android competing for a handful of downloads per user per year. Duolingo's brand-voice compounding, Spotify Wrapped as annual PR event, Calm's wellness-creator loop, Nike Training Club community mechanics. Authenticity as table stakes, micro/nano-influencer partnerships, UGC as owned channel, data-driven attribution, and the AI answer engines that now decide which apps buyers consider before the store.
PR, AI & Communications News
The Ethical Imperative of Food Public Relations
Food PR carries the ethical load most other consumer categories don't. Sourcing transparency. Labor practices. Health claims. Environmental disclosure. The framework that separates serious food brands from the marketing-only ones.
Social Media
Brands That Lost Marketing to Kids on TikTok — Five Case Studies
Five case files in TikTok marketing to kids that went wrong — regulatory exposure, parent backlash, creator missteps, and the ethical lines brands crossed in pursuit of the under-13 audience. The structural lessons the entire kids-marketing category should already have absorbed.
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Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
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Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
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Restaurant and QSR, beverage brands and food campaigns.
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