CPG
Pretzel Brand Marketing: Who AI Cites First in 2026
Pretzel companies have adopted various digital media strategies to increase brand visibility, engage with consumers, and drive sales.
Search the archive
What are you looking for?
Search 15+ years of independent PR, communications and AI journalism.
Results
Results for “Brand Trust”
1,333 matches
Social Media
Marketing to Men on Facebook: Five Brand Cases That Worked
Five brand cases on Facebook marketing to men — Dollar Shave Club (DTC canon, $1B Unilever exit), Old Spice (brand-identity reinvention), Manscaped (performance marketing at $300M scale), Gillette ("We Believe" 2019 and the recovery), DraftKings (sports betting at vertical scale).
Corporate Communications
Corporate Social Responsibility as a PR Tool
The biggest misconception about corporate social responsibility (CSR) is that it's purely altruistic.
Marketing
Permissionless Growth: Cannabis Built Demand Without Platforms
Most consumer marketers begin with a media plan. Cannabis marketers begin with a workaround. Yet certain cannabis brands have achieved national recognition, intense loyalty, and cultural relevance without permission. The permissionless growth playbook — Leafly as utility, Harborside on education, Cookies on belonging, Marley Natural on legacy alignment, Wyld on shelf marketing, and why restriction produces the discipline.
Fintech
Klarna Owns the BNPL Answer
The inaugural BNPL Citation Share Index 2026 — which buy-now-pay-later providers ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Klarna owns brand at 23.7%. Affirm owns trust at 20.3%. Afterpay owns Gen Z at 16.9%. Risk language attaches to the category itself.
Influencer Marketing
Content Marketing and Influencers: The 2026 Integration Playbook
Influencer marketing and content marketing reach their highest leverage when they run together. Combined—content marketing executed through trusted creators—they compound. The brands that win the 2026 discovery layer integrate the two as a single program, not as two separate budget lines.
Cannabis
Cannabis PR & Cannabis Communications: The 2026 Guide
The canonical guide to how cannabis brands get discovered, cited, and trusted in the answer-engine era — across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Multicultural Marketing & DEI
Multicultural Marketing in 2026
Multicultural marketing moved from niche tactic to core discipline. The brands building durable equity treat audience diversity as operational structure, not campaign-cycle adjustment.
PR, AI & Communications News
How Small Travel Brands Win
Learn how small travel brands can overcome PR challenges and grow using digital tools, customer stories and strategic media relations despite limited resources
Fintech
Inside Revolut's Fintech Marketing Playbook
Revolut built one of fintech's strongest direct-to-consumer marketing machines on personalization, data, and aggressive global expansion. The playbook other neobanks now copy.
Top searches
Browse by hub
PR Firms Directory
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Public Relations
Core editorial hub. News, research, case studies, careers and RFPs.
AI Communications
Guides, research indexes, tools, regulation and case studies.
Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic