Using Live Video Streaming in PR Campaigns
Live streaming has grown in popularity recently. It’s a new way for people and organizations to engage with followers in real time. Platforms such as TikTok, Facebook, Instagram, and Twitter have all added streaming features. Companies are taking advantage of this technology to boost the impact of public relations strategies.
Popularity of live video streaming
Thanks to the increased availability of high-speed internet and the popularity of smartphones, live streaming has experienced explosive growth in recent years . Dedicated platforms such as Twitch and YouTube Live have created an opportunity for content creation and are being used by individuals and companies alike to build brands. Companies can take advantage of live video streaming in a few different ways.
Product launches and demos
Live streaming is an effective way for companies to show new products or services, generating buzz and excitement. It provides customers with an immersive look at the launch, answering questions in real time and offering behind-the-scenes glimpses. Live streaming is also a great tool for showcasing new products and development processes.
Interviews and Q&A sessions
It also offers companies a personal way to engage with the target audience. Customers can ask questions and get responses directly from company leaders or industry experts through live streamed interviews. Q&A sessions can also work to address queries and provide clarity on complex issues.
Events and conferences
Live streaming can help companies extend the reach of events and conferences beyond those in attendance. It can be used to broadcast keynote speeches and panel discussions, giving global audiences access. This can raise brand awareness and position the company as an industry thought leader.
Brand storytelling
Live streaming can enable companies to tell engaging brand stories and build customer loyalty. It allows brands to show the company culture, share customer success stories and give an inside look at business operations. This can help create an emotional connection with customers and emphasize the uniqueness of their brand.
Behind-the-Scenes footage
Companies can foster trust and credibility with the audience by providing a glimpse behind the scenes through live video streaming. This gives viewers the opportunity to see production processes, office culture and team meetings, helping humanize the brand. Showing transparency and authenticity can aid in building trust with an audience.
Collaborating with influencers
Businesses can take advantage of live video streaming to engage with influencers in their field. This could include interviews, Q&As and product demonstrations. Joining forces with influencers offers brands an opportunity to reach a larger audience and gain a pre-established fan base. Micro-influencers, in particular, can be particularly lucrative since they tend to have engaged audiences in specific markets.
