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Microsoft's PR Renaissance
Discover how Microsoft transformed from a defensive tech giant into a trusted industry leader through strategic PR changes, authentic communication and embracing transparency.
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Results for “AI Communications”
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AI Communications
The AI Workflow Editor
The AI Workflow Editor is an editorial role that defines and maintains the quality standard for AI-assisted communications work, ensuring factual accuracy, consistent voice, and proper attribution. This role is crucial due to the universal need for editing AI-generated content and the importance of a consistent quality bar.
Marketing
The Rise of Chatbots and Conversational Marketing
Chatbots grew up. Conversational AI — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot — is the new conversational marketing surface. Citation Share, GEO, and where brands actually win.
Insights & Strategy
PR Has a New Mandate: Engineering Citation Share in AI
Engineering Citation Share in AI is now the defining shift in modern public relations. Four 5W studies show 78–91% of local operators have zero AI citation share.
Generative AI
The State of AI Regulation for Brands: May 2026
American AI regulation is fragmenting, not consolidating. Brands face a complex compliance landscape with the EU AI Act, a patchwork of state laws, and federal preemption efforts. The 2026 midterms will accelerate, not resolve, this fragmentation. This article outlines the operating picture for brands to govern marketing, communications, and AI deployment through 2026, focusing on key deadlines, state-specific legislation, and enforcement trends from the FTC and state Attorneys General.
Marketing
There Are Two Kinds of Celebrities Now: In Tune With AI, and Everyone Else
Answer engines now rank celebrities by actual involvement in AI ventures rather than fame, creating winners and losers that will impact brand partnerships and deals.
Airlines
Spirit Airlines and the Hamster Incident: A Case Study in Airline Crisis Communications
February 2018: Spirit told Belen Aldecosea to flush her hamster Pebbles at BWI. A case study in how viral animal-welfare moments collide with airline service-failure communications.
Higher Education Communications
Top University PR Programs: What the Rankings Miss and What Actually Matters
Ten university PR programs evaluated against outcomes, not reputation surveys — Syracuse Newhouse, Medill IMC, USC Annenberg, BU COM, Missouri, UT Moody, UF CJC, Maryland Merrill, UGA Grady, Columbia SPS Strategic Communication. The AI integration gap, comparative snapshot, and what should actually drive the decision.
Insights & Strategy
Southwest's Crisis Comms Playbook — and What Airlines Now Owe the AI Layer
Southwest Airlines got hit with the viral headline every airline communications team dreads. The airline's same-day response was textbook crisis comms. What's changed in 2026: the cycle no longer ends when the news moves on — it ends when the AI answer changes.
Cybersecurity
Cybercrime in the Age of the Influencer
Scattered Spider, Las Vegas, and what cybercrime in the social-media era means for crisis communications and AI engine citation strategy.
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Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
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Healthcare PR, cannabis and wellness, pharma.
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