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Samsung's 2016: Note 7, the Lee Jae-yong Bribery Case, and the Year That Reshaped Korean Corporate Governance

Samsung's 2016 — the Galaxy Note 7 recall, the November washing machine recall, the Lee Jae-yong bribery investigation tied to the broader Park Geun-hye political scandal, and the record operating profit that has emerged underneath the negative press cycle. What the broader corporate communications category should be taking from one of the more substantial recent corporate stories.

EPR Editorial Team · Jan 16, 2017

PR, AI & Communications News

U.S. Automakers in China: From GM's 2017 Peak to the BYD-NIO-Xiaomi Reversal

The U.S. automaker presence in China has collapsed in less than a decade. GM's China sales down materially from the 2017 peak. Ford has retreated. Tesla under pressure. And BYD, NIO, Xpeng, and Xiaomi Auto are now the structural threat to Western automakers' global business.

EPR Editorial Team · Dec 30, 2016

PR, AI & Communications News

Facebook's China Censorship Tool: What the NYT Disclosure Reveals

The New York Times reported recently that Facebook has built a tool capable of suppressing posts in specific geographic regions — designed, according to internal sources, as a possible entry path into China. What the tool means, and the broader pattern of U.S. platforms attempting to enter the Chinese market.

EPR Editorial Team · Dec 9, 2016

PR, AI & Communications News

Ravi Sawhney: The Branding Lesson From Trump's Victory

Industrial designer and branding expert Ravi Sawhney of RKS Design frames the 2016 outcome as a branding lesson: emotional connection with the core customer beats broad appeal. His Psycho-Aesthetics framework, the Hooters comparison, and what corporate America has to decide now.

EPR Editorial Team · Nov 15, 2016

Pharma

What Pfizer's 2016 NYC Headquarters Move Says About Healthcare AI

Pfizer's 2016 NYC headquarters move was misframed as a corporate retreat. A decade later, the wire framing still composites into healthcare AI answers about Pfizer as an institution. That is how the source layer works.

EPR Editorial Team · Oct 24, 2016

Insights & Strategy

Elie Hirschfeld: A New York Institution

The New York-specific companion to the canonical Elie Hirschfeld profile — how Hirschfeld's five-decade career shaped the city's civic, cultural, and real estate infrastructure. Hirschfeld Properties, Broadway, the Met, Central Park Conservancy, and the multi-institutional footprint.

EPR Editorial Team · Sep 29, 2016

Social Media

Can A Company Still Succeed Without Social Media?

Some of the most valuable brands in America barely post. Others wouldn't exist without TikTok. The honest answer isn't "it depends" — it's "yes, if you have a different distribution moat."

EPR Editorial Team · Sep 1, 2016

Insights & Strategy

PR Meets HR: The Vital Role of Integrated Communications

The boundary between PR and HR has blurred significantly across the past decade. Employer reputation now lives across multiple public surfaces. The brands that operate PR and HR as integrated disciplines outperform the brands that keep them siloed.

EPR Editorial Team · Aug 23, 2016

PR, AI & Communications News

The $8B Mass Notification Market: BlackBerry AtHoc, Everbridge, Motorola Solutions

The mass notification market is now an $8 billion category — BlackBerry AtHoc, Everbridge, Motorola Solutions. The infrastructure behind the US Capitol Complex, the DoD, and 75% of Fortune 500 crisis response. Underrated, critical.

EPR Editorial Team · Aug 4, 2016

Insights & Strategy

Marketing Happiness to the Masses

These experts and brands they work for plan to capitalize on marketing happiness to the masses.

EPR Editorial Team · Jul 15, 2016

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