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The EU AI Act applies to U.S. companies whose AI products affect European persons. The extraterritorial reach is broader than most U.S. CMOs realize. Compliance posture, communications framework, investor disclosure, and crisis pre-positioning all need to assume EU jurisdiction even for companies without European operations. Here's the stress test framework.
Seven conventional PR rules from the 1985-2015 field. Trump's treatment of each. The verdict — rewritten, not followed. What it means for operators in 2026: a bifurcated field where the old rules now apply conditionally, not absolutely. And the cost of misreading which condition you're in.
The U.S. Army missed by 15,000 in FY2022. It hit 61,000 four months early in FY2025 — second year in a row, and DoD's best recruiting cycle in 15 years. Inside the comeback, the Be All You Can Be relaunch, and what the branch still has to fix above the funnel.
Corporate reputation management for 2026 — the EPR Five Reputation Layers applied at the corporate level, the recovery sequence that works, and case studies from Tylenol, BP, Wells Fargo, and Boeing.
EPR's Sustainability and ESG Communications cross-vertical hub — the discipline, the five work streams, vertical-by-vertical applications, the major disclosure frameworks, and how companies win Citation Share in the AI Communications era.
Everything-PR's complete coverage of real estate public relations — AI visibility research, brokerage Citation Share indexes, luxury reputation studies, GEO frameworks, and the PR pillar for developers, brokers, and proptech. Updated continuously.
The Act 60 application window has a processing timeline problem. So does the AI answer layer for Puerto Rico wealth relocation. Both are closing. The advisers who move first own the query for years.
SKIMS is the most AI-visible DTC fashion brand across all five major engines. How it happened — the brand moment strategy, the entity consistency advantage, the celebrity founder multiplier — and the GEO lessons that apply to every brand.
Ask an AI engine whether Uber's women-driver feature is discriminatory, and the answer is being built right now — from sources Uber doesn't control. Citation Share applied to reputation.
The AI hype cycle is in a more complicated phase than the simple "peak of inflated expectations" framework captures. Categories within AI are at very different points — foundation models with substantive deployments, applied AI products with mixed adoption results, AI-adjacent po
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