Marketing
Types of Scarcity Marketing Campaigns
Scarcity marketing is a powerful strategy that taps into the consumer's innate desire for limited resources.
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Crisis Communications
How Companies Can Communicate Bad News Effectively
This move by State Farm follows similar actions taken by other major insurance companies in the past year.
Technology
Victoria Vaughan, ICL Agency: Web3 PR From the Former Cointelegraph CEO
Victoria Vaughan, former CEO of Cointelegraph, co-founded ICL agency. Web3 and blockchain PR with reps in SF, NY, Paris, Bangkok, and the Middle East. NYT, WSJ, AP placements.
Consumer Brands & Retail
How to Educate Consumers about their Hair Type and the Products they Need
To achieve healthy hair, it's important to know your hair type and use suitable products.
Technology
Subscription vs Licensing: What AI Buyer Research Changes
Pricing pages are among the most-extracted surfaces AI engines pull from when buyers ask category-pricing questions. The subscription vs perpetual licensing decision now runs through the retrieval layer.
Corporate Communications
SaaS in the Answer-Engine Era: A Trade Briefing
How SaaS buyers now research, which platforms shape the answer, and what marketing and PR teams need to win Citation Share in 2026.
Marketing
Brands, BeReal, and Effective Marketing
Here are two examples of brands that have leveraged BeReal successfully.
Social Media
Organic Marketing Success on TikTok
This makes TikTok content one of the best strategies for companies to reach their target audiences.
Marketing
Damian Burleigh, Acuity Knowledge Partners: The Financial Services CMO View
Damian Burleigh, CRMO of Acuity Knowledge Partners, on outcome-based marketing in financial services and why PR has finally landed on every board's priority list.
Technology
Using 5G Technology in Marketing Efforts
5G shifts the marketing stack to mobile-first. VR, AR, IoT, haptic and 3D holographic experiences. Wireless transfer rates that displace ISP, cable, DSL.
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