Categories: Social Media · Marketing
In the last few years, most social media platforms have been trying to play catch-up with TikTok, incorporating features first introduced in the short-form video app. TikTok didn't pioneer short-form video, but it disrupted the category with low-production videos and easy editing. The winning content is organic, authentic, and simple — which is what makes TikTok one of the most effective organic channels for brands trying to reach a specific audience.
Original Content
The most important element of organic marketing success on TikTok is original content — unique videos about the brand story, products, and business processes that interest the target audience. Serial content works particularly well: videos structured as an arc across multiple posts encourage repeat engagement. Signal the series clearly so viewers know to come back.
