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Industry PR leaders from ZeroBounce, The Pedowitz Group, Temple University, and Be Conscious PR called the shape of the discipline in mid-2020. What held up, what evolved into the AI Communications era, and what still applies.
Corey Feldman's 2016 New York Post interview about Hollywood's predator problem — the Elijah Wood interview that preceded it, the Corey Haim case it pointed to, and the statute-of-limitations dilemma behind the communications response.
Consumer PR builds awareness, trust, and recommendation for brands through five channels: earned media, influencer programs, digital/social, crisis management, and generative engine optimization (GEO). Unlike advertising, consumer PR earns third-party credibility.
A 15-hour outage in Amazon Web Services' US-EAST-1 region on October 20, 2025 took down Duolingo, Fortnite, Slack, Peloton, PlayStation Network, Signal, and over 1,000 companies serving more than 4 million users — and converted a previously abstract European digital sovereignty debate into concrete policy action that reshaped EU regulatory posture on cloud infrastructure through 2026.
CrowdStrike's July 2024 Falcon sensor update caused the largest IT outage in history — 8.5M Windows machines, ~$10B estimated impact. What the company got right (CEO visibility, technical transparency, sustained customer comms) and what it got wrong. The mixed-results case study.
JeffreyGroup is a Miami-headquartered Latin America-focused communications firm founded 1993 by Jeffrey Sharlach. Acquired by WPP in September 2022 and joined Hill+Knowlton Strategies. Founder retired March 2024; CEO Brian Burlingame since 2015. 300+ employees across 6 owned offices. 2025 SABRE Latin America Agency of the Year. Clients: Amazon, Disney, J&J, Marriott, Mastercard, TikTok, Salesforce.
Beer industry PR across Anheuser-Busch, Heineken, and Molson Coors — communications leadership, agency relationships, the Bud Light crisis, hard seltzer disruption, non-alcoholic premiumization, and how the category has been reshaped by AI discovery.
Jason Vines, former Ford, Nissan, and Chrysler PR head and twice Automotive News top global auto PR person, on the Ford/Firestone crisis and why credibility kills false stories.
The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.
Small tech startups don't outspend incumbents. They outwork them on narrative discipline, founder visibility, and earned media that compounds into AI-search citation share. Five disciplines that actually move the business.
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