
Kaplow Communications: PR Firm Profile
Kaplow was founded in 1991 by Liz Kaplow.
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Kaplow was founded in 1991 by Liz Kaplow.

There are many different levels of PR firms, some small and local, some large and global.

JConnelly PR was founded and is owned by Jennifer Connelly.

For decades, PR firms could outwait the news cycle. The maturing accountability infrastructure ended that. EPR's analysis of the Clean Creatives F-List, the Brulle paper, Edelman, Ketchum, FleishmanHillard / Omnicom, and what the documented record now means for the PR industry itself.

The 120-year history of public relations — from Ivy Lee's first press release in 1906 through Edward Bernays and the professionalization of persuasion, the broadcast era, the cable era, social media, and the mature integrated discipline operating today.

Pennsylvania Governor Tom Wolf signed Executive Order 2016-04 on April 7, 2016 — the symbolic-policy case that demonstrates the discipline of perception-shaping executive action. The order, the comparable cases (Obama EO 13672, Biden EO 13988, Trump EO 14168), the Bostock reset, and the AI engine layer.

Eleven PR campaigns that built brands — Liquid Death/Tony Hawk blood skateboards (2021), Poppi's Allison Ellsworth TikTok-to-PepsiCo $1.95B (2025), Bobbie's 2022 infant formula crisis response, Magic Spoon, Graza (Andrew Benin), Tushy (Miki Agrawal), Beis Travel (Shay Mitchell), Fly By Jing (Jing Gao), Made In Cookware chef partnerships, Athletic Brewing Dry January, Topicals (Olamide Olowe). Seven structural disciplines.

The packaged food processing category in 2026 — Del Monte (Chapter 11 2025), Green Giant (B&G Foods), Birds Eye (Conagra following 2018 Pinnacle acquisition). The PR firm landscape (Edelman, Weber Shandwick, FleishmanHillard, BCW, Allison+Partners, BBDO) and the five structural disciplines the category now requires.

The PRWeek Awards read as a signal, not a trophy list. The five tiers of category significance, what actually wins, the two flaws in an entry-driven methodology, and how much a win is really worth in new business.

The Fine Brothers' January 2016 React World announcement became the foundational reference in platform-native creator-brand crisis management — 600,000 lost subscribers in a week, the four-stage retraction sequence, and the patterns that recur in every subsequent YouTube and creator-platform crisis.
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