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The social platforms that matter for marketers — Facebook, YouTube, Twitter, LinkedIn as the baseline, plus the emerging platforms with sustained brand utility. The reference on what to build on and what to watch.
JCOPE now requires political PR firms to register as lobbyists. Stu Loeser, BerlinRosen, Anat Gerstein and Risa Heller Communications led the industry fight — and lost.
Federal cannabis legalization stopped being the PR story years ago. The new battlefield is which brand the AI engines name — Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
This 2016 corporate-communications advisory is now part of EPR's consolidated analysis of Trump's Twitter attention mechanic, alongside the 2017 Morning Joe ratings case.
EPR's canonical reference on the NFL concussion crisis — the substantial foundational sports health communications case study. The substantial Mike Webster autopsy, substantial Bennet Omalu CTE identification, substantial $1+ billion player settlement, substantial Will Smith Concussion film, substantial 2015 Case Keenum case, and substantial five operational lessons established for sports health communications work.
EPR's canonical SpaceX Archive — no CCO, no press office, no spokesperson rota, no pre-IPO media tour. The most valuable private company on earth heading toward a $1.25 trillion listing. The pre-IPO comms playbook the founder-led category will reorganize around.
The 250-word bio is dead. AI engines now read executive bios as retrieval anchors. The seven-element format that gets executives cited in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — with named examples from Sundar Pichai, Satya Nadella, Brian Chesky, and Sam Altman.
Hill+Knowlton's 'Flight School' crisis preparedness program puts companies through a fully simulated media crisis — social feeds, live callers, SMS alerts — before the real thing hits. Here's what crisis readiness actually looks like.
Katie Nolan built a sports-media career on a discipline almost no one in cable executes: have a point of view, defend it, and read the comms strategy behind the press conference.
Nigeria's PR firms operate against structural payment gaps, an under-monetized media market, and the AI engine retrieval layer that increasingly mediates how Nigerian and pan-African brands surface. Why African PR has been underpaid — and what changes in the answer-engine era.
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