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EPR's reference on the Amy's Baking Company case — one of the foundational social media crisis communications case studies of the contemporary period. Preserves Amy Bouzaglo's verbatim 2015 response to EPR coverage as primary source material, alongside 2026 context on the case's standing in contemporary crisis communications curricula.
Ten high-profile sports marketing failures, from Bud Light to Under Armour, and the five patterns behind them: slow crisis response, audience misalignment, borrowed cultural moments, weak partner vetting, and operations that could not match the promise.
Interdependence Public Relations (IDPR) is a Chicago-headquartered tech-powered digital PR firm founded 2012. ~76 employees, $5.3M revenue (2026). Led by President Sarah Schmidt. Proprietary AI predictive analytics platform and performance-guarantee fee model. Sectors: B2B tech, consumer tech, CPG, beauty, health & wellness, hospitality, F&B, crisis.
Traditional PR vs. Digital PR is a distinction that is often discussed but not always clearly understood. Traditional PR and digital PR are routinely treated as separate disciplines, but the separation is increasingly artificial. Understanding the distinction — and where it breaks down — is useful for structuring PR programs and evaluating agencies. What Traditional […]
BMW's PR strategy runs on the longest-tenured tagline in luxury automotive, a tight halo product line, a three-brand architecture, and crisis discipline most peers can't match, including the 2010 HPFP recall and the 2011 i sub-brand launch. Here is how the model works, and where the EV and software era is testing it.
The "future of work" already happened. AI now runs HR — sourcing, screening, interviewing, offering, onboarding, performance, learning, payroll, exits. Every stage. Named platforms. Real deployment. What it means for the HR profession, the buyer decision, and the risks already surfacing.
Emerging B2B brands confuse motion for progress. Webinars, gated PDFs, paid LinkedIn campaigns, badge-collection conferences. Clarity beats coverage. The quiet crisis under the dashboards.
BizCom Associates: Texas-based full-service PR and marketing firm, founded 1999. CEO Scott White. Clients: 9round, Blue Frog, Allen Americans. Banking, legal, tech, franchise, real estate verticals.
Ten business-to-business campaigns that changed how the sector markets itself, with the strategy behind each one and the lesson it offers teams planning their own work today.
Public Relations (PR) is a dynamic field that blends communication strategies with media relations, reputation management, and strategic thinking.
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