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Moscow PR Firms 2026: Leading Russian Public Relations Agencies
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Results for “Crisis PR”
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Corporate Communications
McDonald's Shrek Glasses Recall: The 12-Million-Unit Crisis That Set the QSR Promotional Recall Template
McDonald's recalled 12 million Shrek promotional glasses in June 2010 over cadmium contamination. The communications response is still cited as the QSR promotional recall template \u2014 voluntary scope, regulatory cooperation, supplier transparency, single-cycle burn.
Energy
Utilities and Social Media: What the 2017 PGW RFP Got Right and What's Changed
The 2017 social media RFP from Philadelphia Gas Works is the wrong brief for 2026. Utilities now need stakeholder engagement, crisis-mode protocols, regulatory-facing communications, rate-case support, and executive-level work — not just follower growth on a dying channel.
Crisis Communications
When Faith Breaks: Religious Crisis Communications Across Denominations
Religious institutions face a category of crisis that no other institution does. The Catholic Church is the most studied case. It is not the only one. Across the SBC, Orthodox, Jewish, and megachurch traditions, the crisis communications principles converge.
Marketing
What Does a Travel Marketing Agency Do?
Travel marketing agencies help hotels, destinations and travel brands attract travelers through digital marketing, PR, content creation and booking strategies.
PR Firms & Communications Agencies
Firehouse Strategies (a Precision Strategies Company)
Firehouse Strategies: Public Affairs Firm.
Sports & Gaming
USA Gymnastics — Anatomy of a Crisis
How institutional silence on Larry Nassar cost $500 million, ended four USA Gymnastics CEOs, forced Congress to rewrite the law — and became the case study every crisis-communications practitioner now teaches.
Insights & Strategy
Proactive Versus Reactive PR in Law Enforcement
PR pros use two main strategies to build and protect brand images.
Insights & Strategy
Goldman Sachs and the Abacus Settlement: A PR Case Study
On July 15, 2010, Goldman Sachs agreed to pay $550 million to settle SEC civil fraud charges tied to Abacus 2007-AC1 — the largest penalty a Wall Street firm had ever paid and the defining crisis-communications test of the post-crisis era. Inside the playbook.
Social Media
Social Media PR Failures: The Canonical Cases of 2008–2010
Two years into corporate social-media adoption, the crisis-communications discipline has produced its first canonical cases — Nestlé and Kit Kat, BP and Deepwater Horizon, Toyota's recall, Motrin's baby-wearing ad, Domino's YouTube prank. What each brand got wrong, what a small number got right, and what every comms team should already have built.
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