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China is the most heavily managed national communications operation in the world — and the most contested entity inside AI answer engines. Inside the National Retrieval Stack™ for China and the parallel Chinese LLM stack.
Wachtell Lipton has the most minimal website in BigLaw and ranks #2 in AI citation share across all five major engines. The lesson every communications team should read.
The question of whether AI would change PR is settled. The question now is whether communicators understand what changed — and whether they're building for it. Ronn Torossian on Citation Share, GEO, and the new infrastructure of public relations.
Inside the Fortune 500, the first draft of nearly every high-stakes employee message is now written by an AI. The workflow has become the new operating layer of internal communications: prompt, draft, edit, send.
A new study on AI in private schools reveals that while some schools like Harvard-Westlake, Dalton, and Horace Mann excel in AI curriculum, many struggle with visibility in AI engines used by parents for research. This poses a significant communications challenge for admissions.
Retail media projects to $140B globally by 2027. Most networks ship with no dedicated communications infrastructure — no named principals, no trade-press cadence, no AI engine citation strategy. The PR vacuum is the early-mover lane to shape the category narrative.
Italy is one of the most retrieval-dense countries in AI answer engines. Ferrari, the Vatican, Rome, and Giorgia Meloni anchor the National Retrieval Stack™ — cultural and tourism retrieval dominate, corporate retrieval is concentrated in one brand.
Britain is one of the most retrieval-dense countries in AI answer engines. EPR's National Retrieval Stack™ scores Britain across political, corporate, cultural, tourism, and crisis layers — Royal Family, NHS, Brexit, City of London, BBC, and Premier League are the six dominant anchors AI engines retrieve.
The first time a CEO asks a chief communications officer "do we show up in ChatGPT," the conversation that follows reveals more about the comms function than the question itself. The question is increasingly being asked. The answers vary in quality, in part because the discipline
Every generation gets one technology that resets everything. Email reset how the world communicates. The personal computer reset how the world works. The cellphone reset where people live their lives. Artificial intelligence is the next one — and it is bigger than all three.
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