Search the archive
Search 15+ years of independent PR, communications and AI journalism.
Results
First AI audit of medical aesthetics reveals top brands like Botox and Juvederm dominate AI citations while social media discovery declines for patient research
SEO, PPC, website UX, email marketing — four digital marketing channels and the tracking metrics that tell you each one is working. Campaign performance by channel.
Brands that want to be found and accurately represented in AI-generated answers face a new discovery problem: optimizing for multiple AI engines that each work differently. ChatGPT, Perplexity, and Gemini—the three dominant AI answer engines as of 2026—do not treat brands the same way. A brand that shows up favorably in ChatGPT may be invisible in Perplexity. A Perplexity-optimized profile may not translate to Gemini.
The Global PR Engine is no longer built on messaging alone — it is built on systems that generate participation at scale. Engineering Attention: How Spotify Turned Adtech Into a Most adtech is invisible by design. It operates behind dashboards, optimizes bids, segments audiences, and quietly powers performance marketing. But in rare cases, adtech PR […]
Emerging alcohol brands now need a specialist agency to stand out in a saturated, three-tier-regulated category. Inside how alcohol-marketing agencies drive growth for the brands that can't outspend the heritage incumbents.
The DTC PR playbook — what Glossier, Warby Parker, Allbirds, Casper, and Away actually did to turn earned media into category leadership, plus where DTC PR breaks in the AI-search era.
From innovative advertising campaigns to strategic partnerships, Hyundai has built a strong global brand. A detailed exploration of Hyundai's marketing and PR strategies including brand positioning, advertising campaigns, digital marketing, public relations, sponsorships, customer experience, and innovative product launches.
The 2026 image SEO playbook: alt text as AI reading surface, ImageObject schema, WebP and AVIF, LCP, image sitemaps, and original imagery as competitive moat.
Kent Lewis founded Portland-based Anvil Media in 2000 — two years after Google launched. The April Fool's NFT press release that landed a Fortune 50 client by mistake.
The first impression for an IPO is no longer a pitch deck, it's a synthesized paragraph generated by AI. This article explains how to optimize your company's digital footprint for ChatGPT and other AI engines to ensure a successful roadshow.
Top searches
Browse by hub
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Core editorial hub. News, research, case studies, careers and RFPs.
Guides, research indexes, tools, regulation and case studies.
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Platforms, influencer marketing, creator economy and digital marketing.
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Healthcare PR, cannabis and wellness, pharma.
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic
