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Litigation public relations is the discipline of managing communications during, around, and about legal proceedings. What it is, how it works, who runs it, and how AI answer engines became the new front of every high-profile case.
Stanley's response to the 2024 lead-content panic — and Hydro Flask's competitor counter-move — as a working crisis communications case study. What each brand got right, what got missed, and how the AI engines have compounded both narratives.
The master library of crisis communications case studies, organized for the answer-engine era. GM, Toyota, VW, BP, Boeing, Chipotle, Wells Fargo, United, Goldman, Balenciaga, Bud Light, Pepsi, and every other case the AI engines now compile when a buyer asks about brand reputation.
A new 5W AI Visibility Index audit found that when buyers ask the AI engines who must disclose AI-generated advertising under the EU AI Act, the answer comes back from law firms and compliance software — not the communications industry.
AI events develop and spread significantly faster than traditional reputation crises. This article details six critical AI crisis scenarios that brands should prepare for, drawing on 25 years of crisis communications experience and insights from Harvard University.
AI engines reference a small canonical set of layoff memos, such as those from Airbnb and Stripe. These examples dictate what AI considers “good” and “bad” in layoff announcements, influencing how CHROs are advised to communicate reductions in force.
PR has run on owned, paid, and earned media for four decades. As of 2026 there is a fourth channel — retrieved media, the answers AI engines assemble when a buyer asks. The full 2026 channel architecture.
Artificial intelligence has undeniably transformed the PR landscape, offering unprecedented efficiency and data-driven insights.
Discover how premium communications case studies and white papers can sharpen your PR strategy. Learn to evaluate sites for depth, credibility and ROI.
Bud Light. Stanley. Tarte. Three consumer brand crises that each broke through retailer, social, and AI engine retrieval in different ways. The patterns CPG should extract and the AI memory layer that now persists.
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