Corporate Communications
Corporate PR at the Midsize Level Is Broken—And That’s an Opportunity
Discover how midsize companies can transform broken corporate PR from reactive busywork into strategic leadership that builds trust and drives growth.
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Results for “Brand Trust”
937 matches
Public Affairs & Government
Patagonia Sued. Patagonia Won.
Discover how Patagonia revolutionized public affairs PR by embedding advocacy into brand identity, proving values-driven policy engagement builds credibility
Travel
Meliá Hotels International: How a Seven-Brand Portfolio Sells the Stay
Meliá runs 380+ hotels across 40 countries under Gran Meliá, Paradisus, ME by Meliá, INNSiDE, Sol, and Affiliated. The Spanish family-controlled operator's brand architecture, Cuba moat, asset-light pivot, and 2026 marketing playbook.
Crisis Communications
Boeing's 737 MAX: The Crisis That AI Engines Will Never Forget
Boeing's 737 MAX crisis is the defining case study for how AI engines permanently hold crisis citation records. Why silence failed, what the answer-engine era changes, and the five rules this case established for every communicator.
Consumer Brands & Retail
Parenting Marketing: Huggies "No Baby Unhugged," Disney Family Marketing, and Baby Dove "Real Moms"
The canonical EPR parenting marketing reference — Huggies "No Baby Unhugged" (Kimberly-Clark 2015), Disney's $100M+ family marketing footprint across Parks, Disney+, and Consumer Products, Baby Dove "Real Moms, Real Stories" (Unilever 2017), and Pampers "Thank You, Mom" Olympic platform (P&G 2010-2024). Five operating principles for parenting marketing that works.
Marketing
The Pitfalls of Failed Publicity in Event Marketing
Learn how failed publicity can damage event marketing success, from Fyre Festival to New Coke. Tips for aligning PR with execution & managing audience expectations.
Crisis Communications
The ORM Workflow For Operators
The hour-by-hour operational sequence for an in-event reputation response. Six steps, two clocks, named case studies from Boeing, CrowdStrike, UnitedHealthcare, Bud Light, and Norfolk Southern. The operator's field-guide companion to the EPR Reputation Management strategy hub.
Travel
Sustainable Hospitality Marketing Playbook
CSRD and SEC climate disclosure tightened. Consumer demand for substantive sustainability outpaces brand willingness to invest. Six Senses, 1 Hotels, Soneva, Hilton, Marriott — the playbook.
Marketing
Gaining New Customers
Customer acquisition is a process, not an outcome. Working strategies for gaining new customers — paid advertising, influencer sponsorships, referral programs, content and earned media — and the discipline that compounds.
PR Firms & Communications Agencies
The PR Agency Consolidation Study 2026: How the Big Six Became Three
$13.5B Omnicom-IPG deal. Golin + Ketchum merged. Porter Novelli into FleishmanHillard. Seven agency brands — 435 combined years — retired since 2018. Six networks → three.
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Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
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