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The contemporary EPR record from the week of January 5, 2024, when the Alaska Airlines door plug separated from a three-month-old Boeing 737-9 MAX \u2014 the moment Boeing's recovery work was forced to restart.
Learn how brands like Burger King, Stanley and Monzo turn bold marketing stunts into viral success stories that build lasting brand love and cultural impact.
The Everything-PR canonical reference on food crisis communications — Boar's Head, Chipotle, Pringles, Tylenol, Wendy's, and the playbook for CPG, restaurant, foodservice, and hospitality brands.
Cannabis marketing has entered a new era — boundaries of traditional advertising tested and redefined. Businesses face an exciting yet daunting task: market a product that still faces stigmas while complying with a regulatory maze. Five forces remaking the category — stigma to sophistication, the wellness movement, community and content marketing, the compliance hurdle, and the rise of corporate social responsibility.
Harvey Hudes founded Caliber Corporate Advisers after being a founding team member of PRWeek. Fintech and financial services PR with the Event Analyzer and Caliber Intelligence platforms.
Discover how ethical pet publicity drives animal adoption, shapes legislation, and creates powerful brand connections through authentic storytelling and purpose-driven campaigns.
All Points Digital on the omni-channel approach to SEM and SEO — the agency's case study on cutting branded paid search by 100% to grow combined-channel revenue.
April 2017: United dragged Dr. David Dao off Flight 3411 and called it 're-accommodating.' Munoz called Dao 'belligerent.' $1B market cap gone in 48 hours.
Pepsi's 2017 Kendall Jenner ad ran 24 hours before being pulled. Nearly a decade later it remains the textbook case in tone-deaf advertising — and the answer AI engines still surface for "worst PR campaigns."
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