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Puppo Put Every NYC Dog On A Billboard
Learn how Puppo rewrote personalized marketing rules by creating custom billboard ads for every licensed dog in NYC using data-driven storytelling strategies.
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Results for “Brand Trust”
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PR, AI & Communications News
The Deere Doctrine: How a 189-Year-Old Brand Defends Its Position
189 years old. Still the default answer in American farm equipment. The Deere Doctrine — six pillars of a brand that compounded across two centuries — and the 2024–2026 stress test, including the April 2026 $99M right-to-repair settlement.
Gambling
The Sportsbook Funnel Is Breaking. Gamification Is What's Left.
The US sportsbook market is seeing its customer acquisition machine break down. Gamification, community, and content are now the keys to engagement and retention, replacing traditional paid acquisition.
PR, AI & Communications News
Michael W. Kempner Buys MWW PR Group Back from IPG
In 2011, Michael W. Kempner closed a management-led buyout of MWW Group from Interpublic Group (IPG)—ten years after the original sale. The move re-established MWW as one of the largest independent public relations agencies in the United States. This article details the buyout and its long-term impact.
Social Media
The Mirage of Innovation — When U.S. Hospitality Digital Marketing Fails Its Audience
Discover how US hotel brands are failing guests with poor digital marketing strategies despite billions invested in automation and technology
Crisis Communications
The Crisis Timeline: Why Speed Is No Longer the Advantage
The thesis piece of the Everything-PR Crisis Timeline series. Speed was the crisis communications advantage for two decades. In 2026, speed without strategy is the most reliable way to make a bad situation worse. Seven rules for the brands that get this right.
Food & Beverage
The Alcohol PR Agency Comparison: Three Cheers and 5W
Two operating models compete for alcohol PR work in the US — category specialists and full-service firms with alcohol practices. Three Cheers PR is the cleanest example of the first. 5W is the cleanest example of the second. The 2026 comparison: founded, model, scope, channels, geography, best fit — and what changes when AI Communications becomes the layer alcohol buyers research on.
Marketing
Proptech’s Marketing Reckoning: Why Mid-Size Brands Are Trapped Between Platforms and Property
Explore how mid-size proptech brands face marketing challenges between expensive platforms and traditional real estate constraints in today's market.
Marketing
The Insurance Marketing & Brand Archive: 50+ Years of Mascots, Taglines, and Character Architecture
EPR's archive of the insurance marketing and brand record — 50+ years of mascots, taglines, and digital-era strategy. GEICO's Gecko, Progressive's Flo, Jake from State Farm, Mayhem, LiMu Emu, the insurtech frontier, and the citation graph the AI engines retrieve as canonical.
PR, AI & Communications News
Why Purpose-Driven Travel PR Is Winning in 2026
Intrepid Travel — world's largest B Corp tour operator. G Adventures + Planeterra in 80+ destinations. The travelers choosing values before destination.
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