Corporate Communications
Successful Marketing On Glassdoor
Successful marketing on Glassdoor involves leveraging positive reviews, managing company reputation, and using the platform to attract top talent.
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Results for “Brand Trust”
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Industry Leaders
The CEOs Who Built Reputation Capital the Hard Way
Effective communication is a key trait for successful CEOs, particularly in the financial sector, where transparency, trust, and clarity are paramount.
PR Firms & Communications Agencies
Mission North Runs San Francisco's Employee-Owned Tech Comms Book
Mission North (formerly Bateman Group) is the San Francisco strategic communications agency founded in 2003. Independent and employee-owned. Rebranded February 2020 under co-CEOs Bill Bourdon and Tyler Perry. Approximately 87 staff. Publishes the Brand Expectations Index. Launched a Physical Industries practice in September 2026.
Social Media
Laundry Influencer Marketing: How Tide, Persil, and Downy Won CPG
How Tide, Persil, Downy, and Method turned laundry — one of CPG's oldest categories — into an influencer-marketing case study for the entire consumer packaged goods industry.
Digital PR & Communications
Service Industry PR: The Sector-by-Sector Reality
Public relations involves the professional maintenance of a favorable public image by a company or individual.
Crisis Communications
UC Davis's $175,000 ORM Bill: A Higher-Ed Reputation Case Study
In November 2011, the University of California, Davis' police handling of a student protest attracted an onslaught of bad publicity.
Corporate Communications
CSR Is Corporate Comms Now
CSR has moved from corporate side-program to communications center. Integrated CSR, transparency, data-driven storytelling, corporate activism, employee engagement. The 2026 corporate communications playbook for ESG, sustainability, and the AI-citation era.
Travel
Travel: Airlines, Hotels, Cruise, Destinations, Restaurants
EPR covers travel and hospitality as separate publications — Airlines, Hotels, Cruise, Destinations, Restaurants, Tourism Boards. Each vertical is its own index. This is the umbrella.
Consumer Brands & Retail
Successfully Marketing Men's Clothing on Shopify: The DTC Menswear Playbook for 2026
The 2026 DTC menswear playbook on Shopify — True Classic, Mack Weldon, Vuori, Bonobos, Buck Mason. The five disciplines that separated brands that compounded from brands that contracted.
Technology
CrowdStrike's Marketing Reset After The Outage
CrowdStrike survived the largest IT outage in history. The product held. The CEO held. The stock held. What the company hasn't yet rebuilt is the marketing surface that turns the recovery into a permanent asset.
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