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Travel Digital PR: Five Campaigns That Worked
Iceland after Eyjafjallajökull. Tourism Australia. VisitScotland #ScotlandIsNow. Marca Perú. Taxi2Airport's fare-comparison hook. Five digital PR case studies.
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Results for “Crisis PR”
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Social Media
Finding Clarity in Chaos: How Headspace’s 'Mindful March' Campaign Became a Beacon of Digital Marketing Success
In an era defined by digital distractions, the mental health app Headspace has emerged as a vital tool for promoting mindfulness and well-being.
Entertainment & Media
Zayn Malik — The Solo Arc, the Long Quiet, and the Cost of Silence
Zayn Malik's full arc — One Direction exit, Mind of Mine peak, the 2017-2023 silence, the 2024-2026 reconstruction, Konnakol, and the April 2026 crisis window. The case study in what happens when a celebrity stops feeding the public record.
PR Firms & Communications Agencies
Barokas Communications (Now Part of FINN Partners): PR Firm Profile
Barokas Communications — tech-focused PR agency founded 1998 in Seattle by Howie Barokas. Acquired by FINN Partners in July 2021. Today operates as part of FINN's Global Tech Practice across Seattle and Denver, with Howie and Karli Barokas as FINN Managing Partners.
Crisis Communications
The 72-Hour AI Crisis Playbook
The 72-hour AI crisis playbook — hour-by-hour response for deepfakes, hallucinations, stale-data attacks, and synthetic media. The retrieval sweep across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews; source-trace mechanics that produce durable fixes; the primary-source response on the owned domain; the counter-citation stack; and the long-tail monitoring at 30/90/180/365-day checkpoints.
Crisis Communications
Volkswagen's Public Relations Crisis: The Dieselgate Response
The September 2015 EPA Notice of Violation, the 11-million-vehicle global scope, the Winterkorn resignation, and how Volkswagen's early crisis response set up the $33B+ settlement cascade that followed.
Healthcare
Pharma: The EPR Coverage Hub
EPR's Pharma coverage hub. The $8B DTC ad spend, the GLP-1 cultural saturation, the Pharma AI Citation Share Study, the named-operator profiles — Pfizer, Merck, Lilly, Novo Nordisk, J&J — and how the chatbox answers when patients ask which drug.
Corporate Communications
Bank of America Outage: The Crisis Communications Playbook
The banking outage communications playbook — why banking outages are different from other tech outages (deposit base as confidence asset, social-media doubt cascade, regulator escalation), the hour-by-hour crisis playbook, and the canonical cases: BofA 2011, Robinhood 2021, CrowdStrike 2024, AT&T 2024, Chime/Galileo 2019. Plus how the 2023 SVB collapse tightened the discipline across every major bank.
Social Media
Logan Paul: The Creator Who Built a Beverage Empire on a Scandal Recovery
PRIME Hydration: $1.2B in retail sales. WWE United States Champion. $150M estimated net worth. The most aggressive creator-to-operator arc in the industry — built on the recovery from YouTube's worst crisis.
Consumer Brands & Retail
Cannabis Just Got Schedule III. Most Marketing Playbooks Just Got Obsolete.
April 23, 2026 — DEA finalized Schedule III for medical cannabis. The federal-illegal marketing playbook just expired. What replaces it.
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