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Customer acquisition is a process, not an outcome. Working strategies for gaining new customers — paid advertising, influencer sponsorships, referral programs, content and earned media — and the discipline that compounds.
Reddit has secured content-licensing deals with Google and OpenAI, providing its vast corpus of user-generated content for AI model training. This positions Reddit as a critical 'trust layer' for AI, influencing product recommendations and consumer opinion. The article explains why Reddit's structured discussions and moderator-enforced quality make it a valuable data source for AI, particularly in categories with active, opinionated user communities. It also advises brands on how to genuinely engage with Reddit communities rather than attempting traditional marketing tactics.
$13.5B Omnicom-IPG deal. Golin + Ketchum merged. Porter Novelli into FleishmanHillard. Seven agency brands — 435 combined years — retired since 2018. Six networks → three.
Learn how to avoid common email marketing mistakes with expert tips on personalization, mobile design, timing and tracking for better campaign results
Regional identity is a PR asset, not a liability. Target's Minneapolis design-democratization. Kohl's Wisconsin promotion-PR plus the Sephora transformation. Meijer's Michigan family-owned supercenter doctrine. The actual mechanics behind three canonical Midwest retailers.
Stopping a PR crisis before it starts continues to operate as one of the more substantial recent corporate communications disciplines across multiple categories. The substantial preparedness emphasis, the substantial monitoring infrastructure, the substantial early-warning systems, the substantial stakeholder engagement coordination, and the broader reputation infrastructure development.
The disclosure regime has hardened, the verification infrastructure has automated, and AI engines now retrieve LDA, FARA, and FEC records as first-line sources on policy queries. Hidden public affairs PR has no future. Inside EPR's Public Affairs pillar.
Discover how Heineken's bold Worlds Apart campaign used real human connection to bridge political divides and transform alcohol marketing from entertainment to cultural impact.
The end-to-end digital PR platform market in 2026 — Cision, Meltwater, Muck Rack, Prowly, Agility, Brandwatch. What the tools actually do, what they miss, and why Citation Share is the metric none of them measure yet.
AdTech & MarTech PR: cookie deprecation, retail media (Amazon, Walmart, Target), AI in creative and buying. The discipline for the always-transition category.
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