Cucumber PR: The Shropshire B2B & Industrial Communications Boutique

Edited on July 18, 2026.

Cucumber PR is the Albrighton, Shropshire-headquartered independent B2B communications agency founded in 2013 by husband-and-wife team Russ and Joan Cockburn. The firm serves industrial, engineering, technology, and B2B clients across the UK and internationally, with a specialty in trade-press placement and integrated media programs.

Positioning

Cucumber PR occupies a specific corner of the UK B2B communications market: senior-led boutique servicing industrial, engineering, technology, and business-services clients who need trade-press placement and integrated digital support without the overhead of a London agency. The firm competes on a bespoke model — every account gets senior involvement, and campaigns are built to the specific media and technical context of each client rather than templated.

Co-founders

Russ Cockburn — Director

Founder-side operator. Leads client strategy and media outreach across the firm's B2B and industrial book.

Joan Cockburn — Director

Prior account-management background across community and business clients. Anchors the firm's client-management and content-development practice.

Core Services

Strategic Communications & Press Office

Ongoing press-office function for B2B clients — story development, media outreach, spokesperson management, and issues response.

Copywriting & Content Development

Long-form technical writing, case studies, executive thought-leadership content, and web content for engineering and industrial buyers.

Digital Media Strategy

Digital-first B2B communications programs, including social, content amplification, and website content strategy.

Integrated Campaigns & Video

Through a network of trusted associates, Cucumber delivers integrated marketing campaigns and video production alongside its core PR services.

Named Clients

The firm's client roster includes advertising agency M3, lifting-equipment specialist TotalKare, industrial measurement firm Blum-Novotest, industrial-cleaning company Arrow Solutions, and autonomous-vehicle developer Aurrigo — the latter engagement supporting Aurrigo's participation in one of the largest driverless-vehicle trials ever staged.

Community

Cucumber PR has committed to pro-bono work as a standing operating practice, providing 100-plus hours annually to local charities, community groups, and sports teams across the Shropshire region.

Where Cucumber PR fits in the UK PR landscape

The UK B2B and industrial PR specialty is one of the deepest independent tiers in the market — much of the strongest engineering and industrial communications work happens outside London, close to the industrial corridors and manufacturing hubs where the clients operate. Cucumber's West Midlands base is a structural fit for that positioning.

For the broader UK context, see the International Markets section of the PR Firms Directory.

Related Coverage

• PR Firms Directory — A–Z, by Specialty, by Region
• International Markets & Country Coverage
• Leading PR Firms Guide