Leading Indian Company Seeking Global PR Firm
Zensar Technologies is a leading software and infrastructure services provider from India. The company is one of the 5 global technology entities to have completed more than 50 years of listing on a major stock exchange, the Bombay Stock Exchange (BSE). The company has industry expertise that spans Manufacturing, Retail, Insurance, Utilities, and Banking & Financial Services. An RPG Group company, Zensar has 8000+ employees with sales and operations presence across US, UK, Europe, Middle East, South Africa, Singapore and Australia. The Company delivers comprehensive services for mission-critical applications, enterprise applications, business intelligence and analytics, CRM and Business Process Management.
The company is seeking a global PR firm – with primary support focused on the US, UK and South Africa. Zensar is currently well-positioned in terms of capabilities, operations, leading customer brands and its propositions. It is poised to make a leap to being more relevant and building on its current propositions. The key focus of the company is towards making it a leading player in the context of everything digital.
Primary objectives across communication initiatives would be focused towards:
- To raise company profile amongst target audience across regions
- To build thought leadership amongst the target audience for digital propositions
- Highlight digital story
Target Audience
- Large global enterprises wanting to embrace digital
- Potential customers from the retail industry
- Potential customers from the manufacturing industry
- Potential customers from the Banking and insurance industry
- Potential employees
- Influencers across industry at large including media
The broad scope of work includes:
- Brand and reputation building
- Corporate positioning
- Establish thought leadership through various touchpoints (trendspotting/customer led PR /case study etc.) route
- Proactive media and blogger relations and outreach
- Digital PR outreach and leveraging digital tools
Proposals are due by end of April. More information from:
Aradhana Prabhu
Corporate Communications
