MARKETING RFP ISSUED BY SOMERSET COUNTY
The Somerset County Regional Center is a 12+ square mile region in central Somerset County, New Jersey and encompasses all of Raritan and Somerville Boroughs and adjacent portions of Bridgewater Township including the Bridgewater Commons Mall, portions of Route 22 and 202 corridors and the Chimney Rock Road area. More information concerning the history of the Regional Center may be found by visiting the Regional Center Partnership’s website at www.regionalcenterpartnerhip.org.
The Regional Center Partnership of Somerset County (Regional Center Partnership) is soliciting proposals from qualified firm(s) to provide principal marketing services to increase the level of awareness of the Regional Center by those who live or work within the Somerset County Regional Center.
Background:
A Regional Center as defined by the New Jersey State Development and Redevelopment Plan, is the focal point for the economic, social and cultural activities of an economic region, often serving as a county seat, with a compact, mixed-use core and neighborhoods offering a wide variety of housing types.
In May of 1996, in accordance with the State Planning Rules, N.J.A.C. 17:32-8.6(a), the New Jersey State Planning Commission designated the Boroughs of Somerville and Raritan and an adjacent portion of Bridgewater Township as an official Regional Center, the first multi-jurisdictional center in the state. The approval defined an 14.2 square mile district to serve as the focal point for enhanced planning and expedited public review to benefit a population of 25,000 residents and 40,000 workers.
As a condition of designation, the State Planning Commission required the formation of an organization to ensure the successful implementation of goals and objectives. The Regional Center Partnership of Somerset County, created in 1998, provides the coordinated planning framework to achieve the goal of improving the identity and functionality of the Regional Center, the quality of life for residents, and creating a favorable environment for business.
Voting membership on the Board of the Partnership includes elected and appointed officials from the three communities, Somerset County government, the Somerset County Business Partnership, the Somerset County Park Commission, and members representing the corporate and residential sectors.
Scope of Work:
Major tasks are as follows: Implementation of marketing services for the Regional Center Partnership consisting of specific public relations and outreach efforts.
Part 1: Minimum requirements The following are the minimum threshold requirements that will be utilized for solicitation of persons and/or firms to be considered for the above and shall have and/or possess:
· Experience in public relations and outreach efforts, and the preparation of marketing campaigns for non-profit organizations and/or public/governmental entities (municipal, county, state or boards or instrumentalities of the County and the State)
· Experience in operating audio-visual equipment for use in public presentations
· Experience in creating and maintaining social media accounts
· Provide staff to include Project managers or team leaders to separately staff the projects and work tasks Respondents shall provide individual or corporate resumes or portfolios as a response to this request for minimum qualifications.
Part 2: Fee proposal for marketing consulting services for the Regional Center Partnership of Somerset County.
Task 1: Annual Achievements Report
Task 2: Media advertisements
Task 3: Newsletters
Task 4: Press releases
Task 5: Website maintenance
Task 6: Website updates
Task 7: Track and quantify the RCP website visits
Task 8: Assist with a public outreach event
Task 9: Prepare a brochure summarizing the public outreach event
SUMMARY OF PRODUCTS TO BE DELIVERED:
Task 1: Prepare Annual Achievements Report
Task 2: Prepare up to four (4) media advertisements
Task 3: Prepare up to six (6) newsletters
Task 4: Prepare up to nine (9) press releases
Task 5: Provide website maintenance
Task 6: Provide website updates
Task 7: Track and quantify the RCP website visits
Task 8: Assist with a public outreach event
Task 9: Prepare a brochure summarizing the public outreach event
Due Date:
March 5, 2020
Address:
Secretary, Regional Center Partnership of Somerset County
c/o Somerset County Planning Board – 2nd Floor
Somerset County Administration Building 20 Grove Street, Somerville, NJ 08876-1262
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