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NFL Communications Jobs: Who Runs Team PR and What They Do

EPR Editorial TeamEPR Editorial Team6 min read
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NFL Team Communications Jobs: Who Runs PR and What They Do
NFL Team Communications Jobs: Who Runs PR and What They Do

NFL communications jobs at the team level are led by a vice president or senior director who runs media relations, game-day press operations and player and coach interviews. Examples include Artis Twyman, vice president of communications for the Los Angeles Rams, and Doug Miller, vice president of football communications for the New Orleans Saints. Entry-level roles such as communications coordinator typically list two to three years of sports PR experience.

Who runs communications for an NFL team?

An NFL team's communications department is run by a vice president or senior director of communications, and the exact title varies by club. The Rams and the Saints show two versions of the same job.

Artis Twyman is in his sixth year as vice president of communications for the Los Angeles Rams, where he oversees the media relations staff and directs the team's communication efforts, according to the Rams' staff page. The page says the 2026 season will be his 24th with the Rams, and that the department won the Pro Football Writers Association's Pete Rozelle Award after the 2018 season.

Doug Miller is vice president of football communications for the New Orleans Saints, where he is responsible for the team's day-to-day communications and public relations, according to the Saints' staff page. The page says he is in his 35th NFL season and his 18th with the Saints, after 15 seasons with the New York Jets.

What does an NFL communications department do each week?

An NFL communications department spends each week producing information for the media, scheduling players and coaches for interviews, and running press operations on game day. The tasks repeat across clubs, according to team job listings.

ResponsibilityWhat it involvesWhere it appears
CredentialingIssuing credentials for staff, media, broadcast partners and visiting team officialsBaltimore Ravens public relations manager listing; Denver Broncos listings
Weekly release and game notesWriting the weekly release and distributing game notes and statistics packetsHouston Texans and Carolina Panthers listings
Player and coach interviewsPreparing coordinators, assistant coaches and players for media availability and serving as the contact for interviewsPanthers and Texans listings
Post-game transcriptionOverseeing quote transcription for media after home gamesRavens and Panthers listings
Online media guideUpdating the NFL Online Media Guide, known as OMG, with player and team informationTexans, Broncos and Ravens listings

Seth Medvin, then a media relations coordinator with the Houston Texans, described a typical day in a 2016 profile from LSU's Manship School. He listed lining up players for afternoon interviews, working on the weekly release and stat packets, coordinating media at practice, producing the injury report, overseeing open locker room access and distributing quotes.

Medvin also described the Super Bowl workload. A Super Bowl team's staff handles more than 200 onsite press members during the season, a number that grows to 5,000 at the game, and at least three hours of league-mandated media for every player and coach in the lead-up.

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What NFL PR jobs exist and what do they require?

NFL team PR jobs run from intern and coordinator to manager and director, and the listings reviewed for this article ask for two to three years of sports communications experience even at the entry level. Job postings change, so the table reflects the listings found when this article was written.

RoleTeamExperience listedCore duties
Public relations internDenver BroncosBachelor's degree and two years of related PR experienceCredentials, transcription of media availabilities, press box workroom, daily news summaries (Broncos listing)
Communications coordinatorHouston TexansAt least two years of PR or media relations with a professional sports teamWeekly release, NFL Online Media Guide, player interviews, pitching local media (Texans listing)
Football communications coordinatorCarolina PanthersBachelor's degree and at least three years in sports PR or communicationsGame notes, media availability, media guide, post-game transcription (Panthers listing)
Public relations managerBaltimore RavensNot stated in the listing text reviewedEnd-to-end credentialing, online media site, weekly game release, post-game transcription (Ravens listing)

EPR's reading is that the experience bar is high at every level because a department of a few people must run the same weekly production no matter who is hired. Even the Broncos' intern listing asks for related PR experience and prior work with a professional sports team.

How do NFL communications leaders build their careers?

NFL communications leaders typically start as interns or assistants and stay inside football for decades, based on the three profiles above. This is EPR's reading of those profiles, not a survey of the league.

Twyman broke into the NFL in 2001 as a public relations intern with the expansion Houston Texans, spent two years as a public relations assistant with the Seattle Seahawks, and joined the Rams in 2003, according to the Rams' staff page. He had worked from 1995 to 2001 in Tennessee State University's public relations department. Within the Rams he moved from assistant director of football media through director of media relations and senior director to vice president.

Miller began in 1991 as an intern with the Jets and was hired full-time, reaching director of public relations, before joining the Saints in 2006, according to the Saints' staff page. Medvin started in his college's sports information department and then became a season-long intern with the Texans.

How can someone prepare for an NFL communications job?

Someone preparing for an NFL communications job should practice the weekly production tasks that the listings name. The Texans listing asks candidates whether they have experience with the NFL Online Media Guide, the weekly release and the annual team media guide.

The Broncos' listing also asks for knowledge of football statistics, social media platforms and analytic tools, and it says staff work every home game. The Ravens' listing says the manager travels with the team to road games as required.

Medvin's profile gives the same advice from the inside: media demands run all year, and the work is a 365-day job. A candidate who has written game notes, transcribed press conferences and managed credentials for a college or minor league team has done the actual tasks.

Where does team communications fit in the NFL's wider PR work?

Team communications is one layer of NFL public relations, alongside the league office, players and owners. EPR covers how the league handles crises, sponsors and AI visibility in its NFL public relations guide.

For the people who set the standard in the field, see EPR's list of the 15 best NFL communicators.

Frequently Asked Questions

Who runs communications for an NFL team?

A vice president or senior director of communications runs an NFL team's communications department. Artis Twyman is vice president of communications for the Los Angeles Rams, and Doug Miller is vice president of football communications for the New Orleans Saints.

What does an NFL team PR coordinator do?

An NFL team PR coordinator supports the weekly release, game notes, media availability, credentialing and post-game transcription, according to listings from the Texans, Panthers, Broncos and Ravens. The coordinator often also updates the NFL Online Media Guide.

How much experience do NFL PR jobs require?

The listings reviewed ask for two to three years of sports PR or communications experience. The Texans coordinator listing asks for at least two years with a professional sports team, and the Panthers coordinator listing asks for at least three years.

What is the Pete Rozelle Award for NFL public relations staff?

The Pete Rozelle Award is given by the Pro Football Writers Association to the NFL public relations staff that consistently strives for excellence in its dealings and relationships with the media. The Rams communications department won it after the 2018 season, according to the Rams.

How do you start a career in NFL public relations?

Many NFL communications staff begin as interns or assistants. Artis Twyman started as a Texans intern in 2001, and Doug Miller started as a Jets intern in 1991, according to their teams' staff pages.

EPR Editorial Team
Written by
EPR Editorial Team

The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.

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