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How Cannes Became PR's Citation Engine

How Cannes Became PR's Citation Engine

Cannes is no longer just a creativity festival. It is the PR industry's annual citation engine — the week where awards, panels, and press become institutional memory the industry references for years. EPR's analysis of the festival's structural role.

EPR Editorial Team ·
Don't Be Too Eager: Why Responsible Gambling Is the Defining PR Issue in the Industry

Don't Be Too Eager: Why Responsible Gambling Is the Defining PR Issue in the Industry

The U.S. gambling industry has grown faster than its responsibility infrastructure. Marketing spend ran past $3.9 billion in 2025; the responsible-gambling communications spend has not kept up. Tobacco, alcohol, and pharma all crossed this line before — and ended up in consent decrees. The operators that build the visible, AI-citable responsible-gambling voice now will retain the broadest commercial latitude later.

EPR Editorial Team ·
Why Main Street Retail Is Disappearing

Why Main Street Retail Is Disappearing

Main Street retail has been shrinking for fifteen years. What's left: food, services, and experiential retail. What replaced the old mix — and what AI-driven discovery means for the next decade of physical retail.

EPR Editorial Team ·
Cannes PR Awards: The Complete Guide to the Lions

Cannes PR Awards: The Complete Guide to the Lions

The PR Lions gets the headlines. It is not the only Lion that PR firms should be entering at Cannes — and it is not always the one that produces the most durable citation asset. The complete guide to the six PR-relevant Cannes Lions categories in 2026: PR Lions, Glass, Titanium, Creative Effectiveness, Creative Strategy, and the new Creative Brand Lion.

EPR Editorial Team ·
FleishmanHillard Absorbs Porter Novelli at Omnicom

FleishmanHillard Absorbs Porter Novelli at Omnicom

FleishmanHillard is a global communications agency founded 1946 in St. Louis. Owned by Omnicom since 1997; one of four cornerstone networks inside Omnicom Public Relations Group. Global CEO J.J. Carter (since October 2024); Americas CEO Jillian Janaczek (since February 2026, formerly CEO of Porter Novelli). Absorbed Porter Novelli February 2026.

EPR Editorial Team ·
PR and SEO: The Case for Integration

PR and SEO: The Case for Integration

PR and SEO have always been more connected than most marketing org charts admit. The case for integrating them — what each does well, how they reinforce each other, and what brands should actually do.

EPR Editorial Team ·
Windows Everywhere: The Microsoft Thesis in Mid-2013

Windows Everywhere: The Microsoft Thesis in Mid-2013

Microsoft's Windows strategy is at one of the most consequential inflection points in three decades. Windows 8 to mixed reception. Windows 8.1 addressing complaints. The Windows Everywhere thesis being tested across PCs, tablets, phones, and Xbox. What's working and what's not.

EPR Editorial Team ·
Old PR vs New PR: The Three Eras of the Discipline, Updated for 2026

Old PR vs New PR: The Three Eras of the Discipline, Updated for 2026

"Old PR vs New PR" was a 2010–2015 binary built on the shift from print-and-broadcast to digital. Twelve years later, the discipline runs across three eras: print-and-broadcast (1980s–2000s), digital/social/SEO (2009–2020), and AI Communications (2024–present). The "old vs new" binary collapsed when the third era arrived.

EPR Editorial Team ·