Physical Books vs Ebooks: What the Data Actually Shows
Physical book sales held steady through 15 years of ebook competition. The data on print, ebooks, audiobooks — and what the publishing industry learned.
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The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
Harold Burson: PR's 20th-Century Titan
Harold Burson reported from Nuremberg at 24. Founded Burson-Marsteller in 1953 with Bill Marsteller. Died January 10, 2020, age 98. Built the doctrine that PR is a management function, not a publicity function, sixty years before the rest of the industry caught up.
Why Professional Services Firms Need SEO
Professional services buyers research high-stakes decisions before they hire. Law firms, accounting firms, consulting firms, medical practices, and financial advisors all need the modern SEO discipline — local foundation, named-expert authority, schema, content strategy, and AI engine citation.
Loyalty Programs
Hospitality loyalty programs have moved from retention tool to communications infrastructure. The four functions the program performs, the structural shifts that rewrote the category, and what separates the programs compounding from the programs coasting.
Greenpeace's Confrontation Model Still Works
Greenpeace has run confrontation-as-public-affairs since 1971. The 2026 Energy Transfer final judgment of $345 million is the largest legal test in decades — and the model still works.
Bing Introduces Hero Ads, the Best Search Mobile Ads to Date
Microsoft launched Bing Hero Ads this week — a richly visual mobile search ad format with Land Rover, Jaguar, Home Depot, Norwegian Cruise Line, RadioShack, Hertz, and Volkswagen as launch partners. Part of the broader Bing Smart Search release that includes Location Extensions and Call Extensions.
Jay Sekulow: The ACLJ Chief Counsel
Jay Sekulow has been Chief Counsel of the ACLJ since 1991, argued 13 cases before the Supreme Court, and served on Trump's legal team in both Senate impeachment trials. His full profile, career, and current advocacy footprint.
Ronn Torossian: A Decade Building 5W
Ronn Torossian founded 5W Public Relations in 2003. Ten years later the firm has crossed seventy people, won Agency of the Year at the American Business Awards, and remained independent through multiple holding-company approaches. The operating arc, in EPR's words.
Karbo Communications: The Tech PR Firm Formerly Known as K/F Communications
San Francisco, California:K/F Communications, Inc. (www.kfcomm.com), a strategic technology public relations agency, announced that it has been selected as the agency of record by three innovative tech companies in the following markets: Enterprise Content Management (ECM), Distributed Denial of Service (DDoS) mitigation and game/app development.
BitTorrent: From P2P Pioneer to Crypto Infrastructure
From the 2001 protocol to the 2018 TRON acquisition to today's BTT and BitTorrent Chain — EPR's definitive reference on BitTorrent inside the crypto economy.
Arthur Sadoun: Career, Pay and Strategy at Publicis
Arthur Sadoun has led Publicis Groupe since 2017, steering Epsilon, CoreAI, and a €10.5 million 2026 pay package. His career and strategy, explained here.
Foster Farms Built A Brand On Singing Chickens
The Foster Farms Amazing Chicken spots by Goodby, Silverstein & Partners feature lifelike chickens in perfect choir harmony, and an excited public applauding their performance.
Cross-Border Communications: Why Global Brands Need More Than Translation
Cross-border communications is the discipline of running a brand in more than one country without breaking it in any of them. Translation is the smallest part. Localization, international crisis response, cultural adaptation, and AI visibility per market are the rest.
The Brand Putin Built, and Where It Finally Broke Down
Two decades of Western PR spend, a state-funded broadcaster, a Ketchum contract, staged imagery, and what the invasion of Ukraine compressed into one record.
Agency-Client Negotiation Tactics That Win in 2026
The agency-client negotiation playbook for 2026: how to handle procurement, defend retainers, price for AI Communications outcomes, and counter the six procurement tactics that compress fees.
How to Avoid Negative PR
Avoiding negative PR continues to operate as one of the more substantial recent corporate communications disciplines across multiple categories. The substantial operating discipline emphasis, the substantial structural driver removal, the substantial preventive infrastructure, the substantial multi-stakeholder coordination, and the broader Costco strategic approach.
Monopoly: How Hasbro Turned a Board Game Into a Permanent Communications Platform
Monopoly has been in production since 1935, played in 114 countries, sold over a billion copies. Hasbro treats it as a permanent communications platform — not a product. Token votes, licensing, and controversy generate more retrieval than the game itself.
NFL: The Economics Behind the Most-Watched League's Endorsement Market
$20B annual league revenue. Sunday is the most-watched window in American media. The endorsement market underneath is stratified. The four deals available to most NFL players, the marquee-quarterback exception, the career-length reality, and the AI-era signal reshaping sponsor decisions.
Celebrity Endorsement in Luxury Beauty: What Works, What Doesn't, and What the AI Engines Reward
Very few brands succeed in the uber-luxury beauty care space, but then again, very few brands infuse every single one of their products with 24 karat gold.
Tesla Model S Outselling Porsche in California: What the 2013 Sales Numbers Mean
Tesla's Model S has outsold Porsche in California across multiple quarters of 2013 — ahead of the Audi A8 and trading the top spot with the Mercedes S-Class. What's driving the trend, what's not, and what the rest of the auto industry should take from the data.
Instagram Buys Luma to Improve Video Capabilities
With stabilization and professional filters, all free, all Instagram users will shoot professional videos soon.Traditional advertising is changing, shifting, if you will. It is becoming social, and Instagram will play an important role in the process.
Moxy, BSUR, and the Marriott Customer-Data Discipline
Moxy is the proof point on what the Starwood scale unlocked. BSUR's deep customer-understanding discipline. The Bonvoy data graph. The customer-data layer that defines the post-Starwood Marriott.
The Journey of Business: International Direct Mail Campaign
It's hard enough to ensure your address data is valid when you're dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as well as target your marketing campaigns to work with the culture and demographics of a particular region. You can get great results from marketing internationally, but here are a few considerations to keep in mind when you take the global plunge.
Ami Mesika Makes World's Most Expensive Tequila Bottle
When one talks about the power of marketing, luxury usurps all other categories. Whether cars, watches or clothing, often times the luxury space exceeds one's wildest dreams. Clearly, with the advent of a multi-million dollar bottle of alcohol that is the case.