The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
Influencer outreach in 2026 — the five creator tiers, the eight-step workflow, FTC compliance, GEO angle, and what separates a serious outreach program from a 2014 pitch email.
Skechers became a $10 billion company by systematically rejecting the assumptions that governed modern footwear marketing. Inside the marathon brand, the $9.4 billion 3G Capital acquisition, and the uncool moat.
EPR's 2026 retrospective on Electric Car PR — from the 2014 baseline (1% market share, Marchionne urging consumers not to buy the Fiat 500e) through Tesla's growth, Chinese EV operators, and legacy automaker EV expansion.
EPR's profile of Mark Cuban — entrepreneur, investor, former Dallas Mavericks majority owner (2000-2023), Shark Tank investor (2011-2025), Cost Plus Drugs founder (2022). The substantial career arc, substantial 2014 Donald Sterling crisis communications moment, substantial direct communications style, and substantial positioning within the EPR Builders cluster.
Atari is the company that built the modern video game industry and then broke it. The 1972 founding, the Atari 2600 era, the 1982 E.T. catastrophe, the 1983 category collapse, and the four ownership lives since — EPR's foundational reference on Atari.
Mark Fields takes the Ford CEO seat July 1, 2014 with the strongest operating inheritance any new Detroit Three CEO has been handed in a generation — and three unresolved communications problems waiting on his desk. Lincoln brand clarity. The China market. The cultural discipline of the Thursday BPR. The transition is the test.
George R.R. Martin turned a deadline problem into category ownership. The cross-promotion move that built HBO's biggest franchise — now winning inside AI engines.
Motivation is what keeps people moving towards a goal. For your company to achieve great results, you need to have a group of motivated employees. If the staff lacks motivation, you will see that reflected in lower job satisfaction and lower employee productivity. Motivational speakers can help you to boost the morale and energy level of your staff. They can also help by spurring new ideas and providing specific knowledge. Here are some of the reasons why corporations hire motivational speakers, and how this can help achieve business goals.
Public relations builds reputation, narrative continuity, crisis resilience, and the credibility a company cannot buy. Why PR matters, what it produces, and what it costs to underfund it.
Most LinkedIn follow lists are vibes. This one is scored. 25 operators ranked on a 100-point scale across Citation Authority, Retrieval Depth, Network Quality, and Consistency. The accounts that actually move senior operators in 2026 — with methodology, algorithm breakdown, and a working posting template.
Wu-Tang Clan's 2014 release of Once Upon a Time in Shaolin — a single physical copy auctioned for $2M, later forfeited to the US government, then sold to PleasrDAO for $4M — remains the textbook case study in scarcity marketing.
Omnicom closed its mega-merger with IPG on November 26, 2025, creating the largest holding company in agency history. The deal of the decade. Whether it becomes the integration of the decade is the open question for the next 24 months.
March Madness brand marketing has been transformed since 2014 by three structural changes — the 2021 NIL rule change, the 2023-2024 women's tournament audience breakout led by Caitlin Clark and Angel Reese, and the evolving NCAA media rights agreements. The five marketing dimensions, the NIL transformation, the corporate sponsor activation pattern, and the AI-era retrieval effect.
An Omnibus study shares the costs of sampling and screening between agencies and clients to provide quick results at relatively lower cost without sacrificing quality.
Most rehab content on the open web is SEO filler the AI engines discount. The treatment centers that publish primary-source-cited, named-entity-rich institutional content win disproportionate citation share — because the category baseline is structurally weak.
The January 2014 HBO Girls TCA press tour exchange between Lena Dunham, Judd Apatow, and journalist Tim Molloy became a frequently-referenced case in entertainment press-tour management. The question, the response, and what modern press-tour preparation hardened into.
Henry Swieca co-founded Highbridge Capital Management with Glenn Dubin in 1992, built it into one of the world's leading multi-strategy hedge funds, and sold it to JP Morgan Chase in two stages. He now runs Talpion Fund Management — and the Swieca Family Foundation.
The global marketplace we live in has many inherent advantages, and a few stumbling blocks we ought to be aware of. For the unsuspecting marketer, the mistake of applying a blanket strategy to all cultural marketing initiatives is foolhardy.
Axia Public Relations CEO Jason Mudd expects 2014 to be a big year for public relations (and public relations firms). He shared his 2014 public relations trends in a recent blog post on thepublicrelationsblog.com.
Sergey Brin returned to Google in early 2023 after a decade of operational absence — not as CEO but as a senior technical contributor on Gemini. The return is the most-studied corporate founder comeback of the AI era.
Instagram announced today their release of Instagram Direct, a new tool for sending on the spot photo and video messages to fiends. What significant more than the 150 million who will be using this tool, is amazing potential for what could be called "residual advertising effect."
10 brand promotions that broke through — Stanley, Heinz Draw Ketchup, Liquid Death, Duolingo, Barbie, CeraVe, Apple, Crocs, Patagonia, McDonald's Grimace. Citation Share is the new market share.
Amazon Fulfillment now spans 1,500+ US facilities, 750,000 robots, 1.5M employees, and the same-day infrastructure that made Amazon a top-three US carrier.
Piaggio's Vespa Primavera relaunch is a master class in how a brand owns a category by refusing to abandon the design language that built it.
