The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
EPR's canonical Lockheed Martin Archive — the F-35, the Black Hawk, THAAD, the U.S. national-security space backbone. The world's largest defense contractor, the deepest installed base in the industry, and the AI citation gap that Anduril and Palantir are exploiting.
The EPR master pillar on Beauty PR — the four disciplines, top firms, press pool, creator economy, crisis playbook, and the AI answer-engine layer that now defines category-leading programs across the $570B global beauty market.
Honda's October 2014 executive pay-cut response to the Takata airbag recall — CEO Takanobu Ito's 20% reduction, Chairman Ike and eleven directors at 10% — produced one of the most-cited automotive crisis communications case studies. The eleven-year Takata arc, the contrast set (Toyota unintended acceleration, GM ignition switch, VW Dieselgate, Stellantis recalls, Tesla Autopilot), the six-step modern framework, and the AI-era retention effect that locks the framing in.
Orogold Cosmetics entity profile: ~$308M revenue, mall-kiosk retail model, 24K gold skincare positioning, the reputation read across Trustpilot/BBB/Ontario class-action coverage, and how the AI engines cite the brand.
Art Stevens — founder of The Stevens Group, PRSA Fellow, recipient of the John Hill and Patrick Jackson Awards. The man who built one of the most consequential PR agency M&A practices in the industry's history.
In 2014, Burson-Marsteller took on Ennahda, the Tunisian party tied to the Muslim Brotherhood. See the case file on political-client PR retention risk today.
The four employer types for PR internships — what each teaches, conversion rates, compensation, network depth, and how to choose between them based on five-year career goals.
Twelve years after Michael Lasky, Margi Booth, Larry Weber and three other PR industry leaders sat down at the 2014 Holmes Report Independent PR Firm Forum to talk about succession — a scoreboard on what actually happened, and what independent PR founders should learn.
Oreo's "Dunk in the Dark" tweet during the 2013 Super Bowl blackout — sent within four minutes — is the canonical newsjacking case in modern marketing. Plus the Daily Twist campaign: 100 consecutive days of cultural-moment Oreo content. The most-cited newsjacking case in the AI engine corpus.
Google's recent algorithm updates have produced one of the more substantial recent SEO industry disruptions. The Panda 4.1 update in September, the Pigeon update in July, the broader Penguin framework, and the forthcoming mobile-friendliness changes. What brands operating SEO programs need to consider.
Women lead the modern PR industry by every measurable headcount metric and a substantial share of senior leadership. The 2026 update to EPR's list: senior women who run independent agencies, hold senior holding-company roles, lead in-house communications at the Fortune 500, and edit the trade press. Alison Brod, Joele Frank, Deirdre Breakenridge, Karen van Bergen, Renee Soto, Helen King.
Whether you run a large organization or you're self-employed, you'll find that a little public relations goes a long way in getting your name out there.
The Missouri School of Journalism — founded 1908, the first dedicated journalism school in the world. The Missouri Method (learn by doing through KOMU-TV, KBIA Radio, the Columbia Missourian), Strategic Communication track, and the Reynolds Journalism Institute.
Media relations is the working core of PR. The six sub-specialties, the press pool across four tiers, the three reliable pitching mechanics, and the five operating principles.
The NFL is the largest sports property in America and the single most consequential communications laboratory. Ray Rice, Deflategate, Kaepernick, Snyder, Damar Hamlin, Mahomes, Kelce-Swift — the cases that define modern sports communications.
Michael Phelps 2009. Anthony Weiner 2011. Justine Sacco December 2013. One photograph, one tweet, one upload — indexed, permanent, and reachable by an employer years later. The reputation-management discipline built around the self-upload era, and the five operating rules every professional should have in place.
Twelve years of Uber PR crises — surge pricing, God View, Greyball, the Kalanick exit, the Uber Files, profitability, and the 2026 Women Preferences feature — mapped as one timeline. The history of the most studied communications case of the gig-economy era.
The PR job interview is shorter, faster, and more focused on the work than most candidates expect. The standard three rounds, the writing test, the questions to expect, the questions worth asking back, and the things that disqualify candidates fast.
Ukraine has been at war since February 24, 2022. The press-freedom architecture has spent four years operating under wartime conditions — imperfect, sustained, and structurally distinct from every peer wartime environment.
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids' camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource - and one which remains as awesome today as it was years ago.
U.S. employee engagement is at 33% — the lowest in over a decade. MIT Sloan research finds toxic culture is 10.4× more predictive of attrition than compensation. Gossip is the leading indicator. The current research and HR practice has moved past 'gossip is bad' advice into a more useful frame: gossip is a system signal, not a behavior problem. Here's what the strongest companies actually do.
Hamas's political leadership lives in Doha. So does the World Cup, Al Jazeera, Georgetown's Middle East campus, and the highest-paid lobbying roster in Washington. The same state runs both operations — and inside ChatGPT, Claude, Gemini and Perplexity, Qatar still gets the cleaner answer. That is communications strategy executed at sovereign scale.
UHNW Communications — the discipline of managing reputation for ultra-high-net-worth figures. What it is and isn't. The privacy paradox. The five core disciplines, and what changed in the answer-engine era.
Celsius Holdings is one of the more interesting small-cap PR stories in U.S. beverage — a brand carving a fitness-and-wellness position in a category dominated by Red Bull, Monster, and Rockstar. The positioning, the PR challenges, and where the strategy needs to evolve.
