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Sylvia Rhone: Fifty Years, Three Times First

Sylvia Rhone: Fifty Years, Three Times First

In September 2025, Sylvia Rhone stepped down as Chairwoman and CEO of Epic Records after an eleven-year run at the label and a fifty-year career at the top of the modern music industry. Three times across that career, she was the first woman and first Black executive to hold a CEO-or-chair position at a major record label owned by a Fortune 500 company. No other executive has done it three times.

EPR Editorial Team ·
How to Pitch a Client in 2026

How to Pitch a Client in 2026

How to pitch a client in 2026: the five-stage sequence, what wins (category insight, named research, the right team, operational specificity), what loses, and the three-touch sequence.

EPR Editorial Team ·
How Cannabis Rebuilt Its Reputation: 12 Years From Demonization to Normalization

How Cannabis Rebuilt Its Reputation: 12 Years From Demonization to Normalization

Originally published December 2014 — the foundational PR framework for the early legal cannabis industry. The challenge of communicating value and safety after decades of government demonization, the role of medical testimonials, the alcohol-comparison argument, and the early-era playbook for repositioning legal marijuana for mainstream audiences. Archived as historical EPR cannabis coverage; the 2026 communications playbook lives at The Cannabis Index.

EPR Editorial Team ·
Apple Pay vs CurrentC: The 2014 Payments Standoff

Apple Pay vs CurrentC: The 2014 Payments Standoff

Apple Pay launched in October 2014 and the largest US retailers are refusing to accept it. The MCX consortium, the CurrentC competitor, the recent breach, and the competitive standoff that is producing one of the more interesting payment industry confrontations of recent years.

EPR Editorial Team ·
Uber and the Law — A Decade of Crisis, and What It Taught PR

Uber and the Law — A Decade of Crisis, and What It Taught PR

Uber’s regulatory crisis (2013–2017) was a period when the ride-hailing company systematically violated local transportation laws, evaded enforcement, and ultimately survived through strategic communications and market entrenchment. This article examines what this taught the PR industry.

Ronn Torossian ·
Hitler's American PR Firm

Hitler's American PR Firm

In 1933, Carl Byoir & Associates took a contract to represent Nazi Germany in America. Inside the deal, the congressional hearings, and the legacy.

Ronn Torossian ·
Technology PR Trends in 2026: The Five Structural Forces

Technology PR Trends in 2026: The Five Structural Forces

Technology PR trends in 2026 — the AI Communications substrate, the frontier AI lab category (Anthropic, OpenAI, Google DeepMind, Meta AI, xAI, Mistral), developer and practitioner advocacy (Vercel, Cloudflare, Supabase, Linear, Lovable), and the trade press restructuring around The Information.

EPR Editorial Team ·
Crisis Management: The EPR Canonical Resource

Crisis Management: The EPR Canonical Resource

Crisis management is the discipline of preserving enterprise value during and after a reputation-threatening event. EPR's canonical hub, with ten industry-specific playbooks, the failures, the case studies, and the firms.

Ronn Torossian ·
How Anta Overtook Nike in China's Sportswear Market

How Anta Overtook Nike in China's Sportswear Market

China is in the middle of one of the most consequential sneaker booms in modern global retail. Nike and Adidas continue to dominate. Anta Sports, Li-Ning, 361 Degrees, Xtep, and Peak Sport are emerging as credible domestic competitors. Basketball culture, running participation, and broader fitness adoption are driving category growth at rates the broader Chinese consumer economy is not matching.

EPR Editorial Team ·