Public Relations Request for Proposal – RFP

request for proposal public relations

At Everything PR, we cover the full spectrum of interests, activities, and PR-related topics. What could be more interesting to PR Agency professionals than the prospect of a new client? And for companies looking for help with their public relations, we want to make it easier for you to find the perfect fit. We happily provide this service as part of our ongoing public relations news updates. 

If you have a request for proposal to add to this list (updated weekly), please tell us all about it by forwarding the information using the instructions and email listed at We want to help you find the perfect fit.

Here are what we have on the list currently:


The College is seeking proposals from qualified firms to provide advertising buying services. This Request for Proposals (RFP) outlines basic requirements for services to be provided. The College’s Marketing and Communications Division will be the firm’s point of contact throughout the contract and will coordinate the professional services required of the firm. The term for the agreement will be one (1) year with an option to renew for one (1) additional one-year term if mutually agreed upon by the College and the firm.


Minneapolis Community and Technical College (MCTC) is a public two-year college located in the heart of downtown Minneapolis. MCTC enrolls nearly 13,000 credit students annually and is an active partner in initiatives designed to strengthen the social, economic and cultural vitality of the Twin Cities metropolitan area. Created in 1996, and a member of Minnesota State, MCTC is the result of the merger of two institutions: a technical college with a long history of vocational education dating back to 1914 and an open- enrollment community college established in 1965. Currently, the spacious campus covers 21.6 acres of land and recent expansions include a new state-of-the-art Science Center, dining hall and outdoor plaza.

Scope of Work:

The selection process will involve MCTC Marketing and Communications Division and the Purchasing Department who will evaluate the proposals and make the final decision on hiring a vendor.

Due Date:

March 5th, 2018


Minneapolis Community and Technical College

1501 Hennepin Avenue

Minneapolis, MN 55403

 State of Alabama: Health Marketing Advertising /Social Media

ADPH, in partnership with the medical community, has the responsibility of informing and educating the public, health care professionals and organizations, businesses, educational institutions, government offices, and the media on vital public health concerns. ADPH seeks the expertise of a full-service advertising agency that will assist the department in creating the most cost-effective communications to target populations. Respondents must have experience in creative development and graphic design, media planning and buying (including post- buy analyses of schedules), broadcast media production, and development of comprehensive communication plans utilizing a variety of media platforms.

Scope of Work:

The selected company must provide full-service advertising including audience research, media research planning and buying, social marketing, creative development and production, broadcast production, and provision of materials in all needed formats.

Due Date:

February 14, 2018.


Alabama Department of Public Health

201 Monroe Street, Suite 910

Montgomery, AL 36104 (334) 206-3804


The Florida Department of Transportation, Florida’s Turnpike Enterprise seeks to retain the services of a full service advertising agency for a range of services to include, communications planning and implementation, marketing and advertising services, marketing and media research, media planning and placement, creative services, preparation of related media communications and collateral materials, preparation of audio/video presentations and project planning coordination and implementation, public relations, and other related services. Work efforts may include the development of marketing plans for SunPass branding, express lanes, and the Department’s retail program

Due Date:

March 28, 2018


Florida Department of Transportation

Florida’s Turnpike Enterprise

P.O. Box 613069

Ocoee, FL 34761-3069

The Missoula County Airport Authority Seeks Public Relations Services

The Missoula County Airport Authority (“MCAA”) is seeking proposals from qualified firms to provide public relations services.


The Missoula County Airport Authority (MCAA) was formed in 1977 as an independent Authority of the County of Missoula, Montana to manage the day-to-day operations of the Missoula International Airport, and to address the region’s long-term air transportation needs. The Authority, led by a Board of Commissioners, is responsible for the operation, maintenance, expansion, and long-term planning of the Missoula International Airport.

Due Date:

February 16, 2018


Missoula County Airport Authority,

5225 Hwy 10 West, Box 25,

Missoula Montana 59808

Social Media and Online Promotion RFP Issued

The Town of Peterborough Economic Development Authority (EDA) has developed and implemented a strategic plan to enhance the economic vitality of the Town of Peterborough. In furtherance of this goal, the EDA has constructed a new EDA focused website and created promotional materials, including a video, with the goal of attracting young urban professionals and their families to relocate to the Greater Peterborough area. The EDA sees this target demographic as a critical part of the future economic fabric for the region, providing a skilled workforce base, entrepreneurial spirit and a source for creating and attracting the businesses that will drive our local economy of the future. The next step in implementing this part of the strategic plan is to actively promote the town, increasing its visibility, and reinforcing its image as an outstanding destination for your professionals and their families to relocate.

To this end, the EDA is seeking a contractor who has the skills, experience and understanding of the EDA’s desired target market to implement a social media and online promotional plan, to significantly increase the number of visits to our EDA website, Facebook page, and YouTube video channel.

Scope of Work:

The project has 2 components:

  1. Creation and daily posting of images, with a brief blurb chosen to encourage viewers to:
  2. Click on a linked video
  3. Visit/move to Peterborough
  4. Production of a 1-2 minute video to be posted quarterly, with first posting by May 31, 2018, to build and refresh the Peterborough YouTube channel; these videos may draw from segments and outtakes from the existing “Welcome to Peterborough” video, or new material, as determined in consultation with the EDA Marketing Committee.

Due Date:

February 9, 2018


1 Grove Street

Peterborough, NH, 03458

Hawaii Seeks Advertising Agency


The purpose of NHRLF’s marketing strategy is three-fold:

  1. To generate applications from potential borrowers;
  2. To generate the support and participation of local financial institutions; and
  3. To increase total loan disbursements to utilize seventy-five percent (75%) of the capital base.

The OHA annually works with Native Hawaiian organizations and the Small Business Association by sponsoring and/or advertising during established events such as the Kamehameha Schools Song Contest, the Merrie Monarch, and Nā Hōkū Hanohano Awards, as well as utilizes direct marketing and social media strategies.


The mission of the OHA NHRLF is to support and enhance the economic self-sufficiency of Native Hawaiians while ensuring the availability of resources for future generations. Its purpose is to provide funding not available from other sources on reasonable terms and conditions, and it offers business and consumer loan products for one hundred percent (100%) Native Hawaiian owned businesses and qualified Native Hawaiian individuals.

Due Date:

January 29, 2018


India Ministry of External Affairs- External Publicity & Public Diplomacy Division RFP


External Publicity & Public Diplomacy (XPD) Division of Ministry of External Affairs (MEA) invites proposals from eligible Filmmakers for making a documentary film with a working title: ‘International Solar Alliance’.

Scope of Work

  • Duration: To be made a one version of 90 seconds and five independent thematic versions of 45 seconds each.
  • Format: Preferably in 4K / Ultra HD Format
  • Target Audience: Foreign audience around the world; audience in India.
  • Objective: To introduce ISA, formation of ISA and developments till now after its formation
  • Treatment & Storyline: Shooting/ Stock footage will be used as required. Cinematic vision should be adopted for the film.
  • Location of Shooting: India
  • What to include: The 90 second vers10n of the film should briefly  introduce  the International Solar Alliance, its objective, how ISA was formed, what are the developments that have taken place till date after its formation

Five short videos could include:-

  • Off-grid solar applications
  • Solar Finance – Interviews with financial institutions
  • Micro solar power stations – E.g. Sundarbans
  • E-Mobility
  • Roof-top solar

Due Date

January 29th


Liz Jacqueline Toppo Publicity Officer (PAV)
XPD Division, Room No. 256, A Wing,
Shastri Bhawan
Tel. No. 011-23381769


The Grand River Dam Authority Seeks PR Firm

The Grand River Dam Authority seeks to establish a relationship with a professional firm who has a proven strategic communications track record. This firm will provide support to the Authority for dealing with stakeholder relations, public relations, and complex crisis management. The selected strategic communications firm will be utilized on an “as needed” basis and therefore the resulting contract will be a firm, fixed rate, indefinite delivery and indefinite quantity agreement.

These services, under the direction of the Executive Vice President for Strategic Communications and staff with strategic communication efforts. All tasks assigned to the strategic communications firm shall be scheduled and authorized by the EVP for Strategic Communications. The firm will provide cost estimates for each task assigned. Information about the Authority can be found at .

Scope of Work:

Provide support to the Authority for dealing with stakeholder relations, public relations, and complex crisis management.

Due Date:

January 18


Grand River Dam Authority
226 West Dwain Willis Ave
Vinita, Oklahoma 74310-0409

Richmond Redevelopment & Housing Authority Seeks Media Relations Firm

RRHA seeks public relations consultancy, preferably through a public affairs/media relations firm that has a history of working with public agencies, to develop and implement communications and public relations strategies that increase the public’s awareness of its activities and initiatives; enhance its image among key stakeholders; and, maximize media opportunities in local, national, and international media markets.

Scope of Work:

*Developing an internal and external communications plan.

*Assisting in presentation materials to stakeholders.

*Managing media relations.

*Developing strategies to be effective in social media.

*Other services as required by RRHA.

Due Date:

December 27


901 Chamberlayne Parkway
P.O. Box 26887
Richmond, VA 23261-6887

Great Parks of Hamilton County Issues Media Monitoring RFP


Great Parks of Hamilton County (GPHC) is requesting proposals to supply media monitoring for media coverage, brand reputation and public interests. The Supplier will provide media monitoring software that will track news coverage and public discussion regarding GPHC and other related topics and provide relevant metrics to evaluate reach and impact.

Scope of Work:

The Supplier shall provide the following monitoring service capabilities:

  1. Real time news monitoring
  2. Manage multiple users, minimum of five users
  3. Search capability including online, social media, broadcast and articles
  4. Dashboards to display analytics and search results
  5. Establish and monitor key performance indicators
  6. Analytics – brand monitoring, reach, sentiment, voice, trending themes
  7. Reporting capability for analytics that can be downloaded
  8. Email updates
  9. Ability to share broadcast clips
  10. Mobile app
  11. Media contacts and press release capabilities
  12. Influencer database
  13. Ability to upload contacts and export media lists
  14. Integration with other analytics like Facebook Insights or Google Analytics

Due Date:

December 29


Great Parks of Hamilton County,
10245 Winton Road,
Cincinnati, Ohio 45231

Montana Wheat and Barley Committee Issues Marketing RFP

The Montana Wheat and Barley Committee is seeking a Contractor to provide services for creating a fresh and creative branding.

Scope of Work:

  • Design layout for publications and media materials;
  • Create brochures and other collateral promotional items;
  • Incorporate the logo and standardize the layout on current materials, providing print and electronic templates of these materials;
  • Provide original artwork and layout designs for brand outreach, educational materials, and web page;
  • Provide photography and videography services.

Due Date:

January 22


Central Arkansas Water Seeks 2018 Public Relations Help

Central Arkansas Water (“CAW”) is planning to engage in several marketing, public  relations and public-policy initiatives and strategies in the near term and it is seeking Annual Statements of Qualifications (ASQ) from qualified firms interested in assisting CAW with professional public relations, marketing, advertising, videography, photography, event planning, social media planning and management, or public-policy services.


CAW serves a retail and wholesale consumer population of approximately 400,000 in 17 cities and communities in the Little Rock-North Little Rock metropolitan area. As such, the utility has an essential role in quality of life, public health, and economic development for 1 in every 7 Arkansans. The utility has a national reputation for quality service at an affordable price and is an industry leader in water quality, source-water protection, regulatory compliance, financial management, planning and system integrity, automation, and customer service. As the largest water utility in the state of Arkansas, CAW has approximately 137,000 metered customers and 306 employees .

Scope of Work:

  1. Public relations – continual development and implementation of comprehensive communications programming that uses traditional and nontraditional media to reach customers, the general public, and other target audiences.
  2. Education and special events – planning and implementation of water education programming through public and private schools, colleges, universities, community groups, consumers, the media, and other channels; and planning and staging special events and participating in existing community events.
  3. Public policy analysis and development – analyzing, developing, and advocating for the adoption of public policy that furthers the goals and mission of Central Arkansas Water.
  4. Consumer and marketing research – Completing on-going research to  monitor  consumer opinions about the utility and specific programmi g and messaging.
  5. Customer service – providing world-class service to our customers through adoption of innovative customer service engagement portals and opportunities; and continual implementation of creative incentive programs for employees to encourage world-class service.

Due Date:

December 19


Central Arkansas Water
221 East Capitol Avenue, Third Floor
Little Rock, AR 72202
Relevant PR firms could include Finn Partners or Ruder Finn.

Longwood University Seeks Media Agency

The intent and purpose of this Request for Proposals (RFP) is to solicit proposals from qualified sources to establish a contract through competitive negotiations with one qualified contractor to provide national issues-based media consultancy, as outlined herein, to Longwood University, an agency of the Commonwealth of Virginia.


Founded in 1839 as the Farmville Female Seminary Association, Longwood’s history has been one of constant growth and evolution. The institution had a series of names over its early history, becoming Longwood College in 1949, turning fully co-ed in 1976, and in 2002, becoming Longwood University. Longwood is a public 4-year institution offering more than 100 majors, minors and concentrations in the arts and sciences, business, education, and nursing. Graduate programs include business, communication sciences and disorders, education, English, and sociology. Longwood’s fall 2017 enrollment was 5,096 students from 25 states and 20 foreign countries. For more information about Longwood University, please visit the University’s website at

Scope of Work:

It is the University’s intent to award a contract to a qualified firm to provide media consultancy to elevate higher education and Longwood University in the public discourse, drawing on a network of national-caliber relationships with leading media and working directly with the Longwood President to serve as a national spokesperson for the value of liberal arts education and the importance of higher education for democracy.

Due Date:

January 4, 2018


Longwood University
Materiel Management and Purchasing
201 High Street, Lancaster Hall, Room 207A
Farmville, Virginia 23909

Washtenaw County Seeks Media Agency

Washtenaw County is accepting detailed proposals to perform media outreach activities for the Washtenaw County Water Resources Commissioner’s (WCWRC) Office. The Contractor will work with local media including, radio, social media, and the County’s website. Since 1999 the County has assisted Eastern Michigan Public Radio Station WEMU 89.1 with producing a weekly radio segment “Issues of the Environment (IOE)”. The show’s host interviews experts to discuss local environmental issues affecting southeast Michigan, especially the Washtenaw County area. The Contractor will provide the radio station with topics and ideas along with thorough topic background information and information regarding the guest’s expertise on the topic they will be discussing.

Scope of Work:

The contractor will be responsible for:

  • Production of the weekly (52) radio interviews for “Issues of the Environment” during the year(s) under contract. The contractor will coordinate the interview with WEMU staff (including interview time and location), identify the issue, have the issue reviewed by County staff and write a thorough background for the host of the interview.
  • The radio interviews shall be uploaded to the County’s website, or other location designated by WCWRC.
  • Analytics report on IOE quarterly, by topic and date, etc. Provide an annual, (calendar year) report of topics, total reach, etc.
  • Meet with Water Resources Department staff quarterly to discuss upcoming content ideas, WCWRC/Public Works desired topics, and to offer suggestions to improve future programming.
  • Provide additional communications support (interviews, videos, articles, etc.) monthly, including creating short articles based on the interview background. Topics will be selected by the WCWRC.

Due Date:

December 18, 2017


Washtenaw County
220 N. Main Street
Ann Arbor, MI 48104

Fáilte Ireland-National Tourism Development Authority Seeks Tourism PR Firm

The purpose of this tender is to develop a 3-5 year consumer PR strategy for Fáilte Ireland’s experience brands (with the possible provision of some corporate communications assistance on occasion if requested).

Scope of Work:

  • General public services
  • Provision of Consumer PR Marketing Services.

Due Date:

January 10, 2018


Fáilte Ireland-National Tourism Development Authority
88-95 Amiens Street Dublin
D01 WR86, Ireland

Colorado Department of Agriculture Seeks PR Firm

CDA is seeking competitive proposals from qualified companies to select a Colorado Proud public relations firm to work collaboratively as a partner in producing successful education and outreach promotions to market and increase awareness of the Colorado Proud label. Colorado Proud is a program of the Colorado Department of Agriculture (“CDA”) and program logos trademarked through the Colorado Secretary of State.

Objectives of the Program include:

  • Increase awareness of the Colorado Proud logo.
  • Raise awareness of the Colorado food, agricultural products and Colorado agriculture among Colorado consumers.
  • Increase consumer interest in buying Colorado products.

Scope of Work:

Offeror responsibilities may include, but are not limited to:

  • Promotional and Events planning and execution
  • Evaluation and recommendation of promotions and sponsorship
  • Research and market analysis
  • Public relations counsel and execution
  • Assist in market planning
  • Advertising and promotional creative planning
  • Strategic advertising and promotional planning
  • Advertising and promotional creative production and execution
  • Media planning and execution
  • Social media development
  • Retail and foodservice merchandising

Due Date:

December 28, 2017


Colorado Department of Agriculture
305 Interlocken Parkway
Broomfield, CO 80021

Brand RFP Issued By Liberty Hospital Foundation

The Liberty Hospital Foundation seeks a firm with experience in brand and website development with nonprofit organizations to work closely with the Foundations staff to deliver and execute a new brand package and website. The Foundation’s mission will remain the same. An audit of the current brand positioning, audiences and needs, as well as communication planning have begun and will serve as a guide for all work moving forward.


The Liberty Hospital Foundation was established in 1984 to provide financial support to Liberty Hospital by funding programs that have a positive impact on the patients and employees of the Hospital, and the Liberty community and the region.  Funds raised help the Foundation assist under-insured and under-served patients, support community health education and programs, provide valuable resources to hospital employees and patients, and offer pathways to education for future and current nurses in our area.

In 2016, the Foundation adopted the following mission statement:

“The Liberty Hospital Foundation is committed to improving the quality of health, wellness, and care in our community.”

Building on the mission statement and a recent draft of Core Values, the Foundation would like to create a more engaging way for our donors, board and volunteers to interact with our website, printed materials and marketing/event collateral in order to reflect the work that the Foundation is doing in our community.

Due Date:

December 15, 2017


Public Relations Firm Needed By UNDP

UNDP hereby solicits Proposals in response to this Request for Proposal (RFP).

Scope of Work:

BCtA seeks for a leading Sustainability & Business print and online publication to offer the BCtA the possibility of a microsite that would:

  • Serve as a platform for raising awareness and fostering an international community of practice around the topic of Inclusive Business;
  • Feature and promote articles and blogs produced by or on behalf of BCtA specific to an Inclusive Business theme, region or sector;
  • Create access to a wide and relevant audience in business development and inclusive business;
  • Provide profile, opportunities for networking and learning exchanges for BCtA member companies and BCtA resource contributors (UNDP, DFID, Sida, SDC, USAID, Governments of the Netherlands and Finland).

Annual deliverables expected from the contractor are:

  • Design and build a platform/microsite which will increase branding for BCtA through hosting of BCtA-produced or inclusive business-focused multimedia content;
  • Maintain a platform/microsite which will increase branding for BCtA through hosting of BCtA-produced or inclusive business-focused multimedia content. A minimum combination of 20 pieces (could be an article, a blog, a photo essay, video etc which will be regarded as 1 piece each) supplied by BCtA in a year to be published on this microsite;
  • A minimum combination of 6 pieces (could be an article, a blog, a photo essay, video etc which will be regarded as 1 piece each) of content written by the Contractor published in a year, the topic and timing to be decided by BCtA;
  • Drive traffic to BCtA website and BCtA social media accounts and rotating ad banners;
  • Monthly reporting on audience figures.

Due Date:

December 4


Anglia Ruskin University Issues Advertising & Marketing RFP

Anglia Ruskin University is seeking to identify and appoint a supplier for the provision of digital strategy, design and build to support our ambitions to transform the student and staff experience and to deliver a modern and progressive learning environment. Our aim is to be recognised for providing a true student-led, digitally centric experience that positions Anglia Ruskin as a digital challenger/disruptor/innovator.

It is expected that the Digital Service provider will be a full service agency with equal weighted capability across strategy, design and development. The selected Digital Service provider will be required to work alongside and supplement our in-house development teams to deliver a range of digital (web/mobile) design and development requirements. We require support initially to supplement our internal development capacity and enable us to make enhancements and changes to our websites more frequently and respond to market changes more quickly. As this internal capability matures we would anticipate the agency contributing less to day-to-day digital development (BAU) and to have more of a focus on new projects, UX and web services development.

Scope of Work:

Digital Services — Strategy, Design and Development.

Due Date:

December 19


Anglia Ruskin University
3rd Floor, Bishop Hall Lane
Chelmsford, CM1 1SQ
United Kingdom

Media RFP Issued By Illinois Secretary of State

The Office of the Secretary of State is seeking qualified bidders to submit proposals for a Statewide Organ/Tissue Donor media buy to educate and inform the public as to the need to join the Organ/Tissue Donor Registry. Media buy shall include the purchase of radio and television air time and commission on air time including Hispanic stations, newspaper ads and commission on ads. The budget of $700,000.00 includes all cost associated with this project as in accordance with the Specifications, Terms and Conditions contained herein.

Scope of Work:

  • Design of a marketing plan to increase awareness of the need for more Organ/Tissue Donors and encourage people to join the Organ Donor registry at
  • Provide reach and frequency data for each medium. Include data about the station’s listeners and viewers and ranking compared to other stations in market area.
  • Planning and implementing all aspects of an Organ/Tissue Donor media plan.
  • Purchase all of the required television, radio and newspaper ads to promote joining the Organ Donor registry statewide.

Due Date:

November 30


Secretary of State
Attn: Protest Review Office
501 S. 2nd Street
Room 116 Howlett Building
Springfield, IL 62756

Iowa State University Issues Marketing RFP

Iowa State University Issues Marketing RFP

Iowa State University of Science and Technology (ISU) and the Ivy College of Business is seeking assistance from an experienced marketing agency) for brand strategy and marketing.

On September 11, 2017, the Iowa State University College of Business received a $50 million commitment from Debbie and Jerry Ivy (alumnus), which resulted in the college being renamed the Debbie and Jerry Ivy College of Business. The college is seeking assistance from an experienced agency that can help raise the level of awareness about the high quality education, internationally-known faculty, growth of the college, and more.

The selected Contractor will work with the college’s marketing and design team throughout the process in a collaborative relationship. The college is seeking assistance with development of digital and print advertisements (local, regional, and national). National advertisements will include ads in BizEd, a publication of the college’s accrediting organization: The Association to Advance Collegiate Schools of Business (AACBS). This is a key target audience because AACSB members are business deans around the country that rank our college in the U.S. News & World Report rankings each year. Additional promotional materials may include postcards, brochures, videos, social media promotions, and stories.

Due Date:

December 1, 2017.


Stacy Sassman
Associate Director of Procurement Services
1340 Administrative Services Bldg.
2221 Wanda Daley Drive
Ames, IA 50011-1004

Marketing RFP Issued

The Prince George’s County Economic Development Corporation (PGCEDC) requests proposals for comprehensive marketing services and a multi-channel business to business (B2B) marketing campaign. The purpose of this campaign will be to develop and launch the second phase of the Prince George’s County Branding Campaign ‘Experience, Expand, Explore – Prince George’s County’ and to continue to promote Prince George’s County as an attractive place to open, expand or relocate a business.

Scope of Work:

  • Fully align with the Prince George’s County brand ‘Experience, Expand, Explore – Prince George’s County’
  • Increase the commercial footprint and investment in Prince George’s County
  • Increase regional, national and international outreach to targeted business leaders
  • Identify targeted strategies to reach decision makers, business leaders, entrepreneurs and innovative startup companies
  • Promote Prince George’s County as a hub for business growth across all industry sectors
  • Establish Prince George’s County as an innovative County
  • Increase employment opportunities for Prince George’s County residents

Due Date:

November 20


Prince George’s County Economic Development Corporation
Attention: Jamie Gunnell
1801 McCormick Drive, Suite 350
Largo, MD 20774

African PR Firm Needed

The East African Community (EAC) Secretariat is seeking a PR firm  to develop information, dissemination and publicity campaign to support the implementation of the EAPS. The publicity campaign will help to inform stakeholders and the general public on EAPS as the preferred mode of funds transfer in the region as follows:

a) Raise awareness about EAPS among stakeholders,

b) Empower the stakeholders to prefer EAPS for cross border payments,

c) Encourage Financial Institutions (FIs) to promote EAPS,

d) Promote EAPS as a fast, safe, reliable, secure, and efficient payment system,

e) Prepare the public awareness teams.

In undertaking the assignment the consultant shall:

i) Compose key messages to be communicated;

ii) Propose design and layout of EAPS official communication and publicity materials (Press statement, posters, flyers, wall banners, pull up banners);

iii) Prepare the content for various simulated presentations;

iv) Develop publicity materials; all materials should bear the proposed strap line “Cross-border Payments made easier”.

v) Printing and production of publicity materials;

vi) Develop standardised monitoring and evaluation instruments to assess the effectiveness of both the promotional messages and campaign.

Due Date:

November 24


The East African Community (EAC)
Att: Project Manager, EAC-PSSIP AICC, Kilimanjaro Wing,
5th Floor Room No. 530

City of West Des Moines Seeks Marketing Agency

The City of West Des Moines Parks and Recreation Department is seeking a proposal from an agency to provide professional marketing services related to the Five Waters Project. The City is seeking a creative, yet systematic and thorough approach that will provide effective communication to be used in fundraising and grant writing efforts.


The City of West Des Moines, Iowa is a rapidly growing community located within the Des Moines/West Des Moines Metropolitan Area. During the past year, the metro area added 12,145 residents growing to a total population of 634,725. Considered a regional employment center, West Des Moines offers more than 60,000 jobs and hosts a daytime population of almost 135,000 people. In addition to a strong and expanding business community, West Des Moines has a wide array of amenities and culture and was recently recognized as a top locality for young professionals. A Gallup-Healthways survey found that the City of West Des Moines ranks #8 nationally for citizens who are most satisfied with their city.

Located at the crossroads of Interstates 80 and 35, West Des Moines has established a well-deserved reputation as a rapidly growing community with a vibrant economic base and quality of life. Some notable facts about the community include:

  • 2015 population estimated at 64,514 (and projected to grow by another 44% in the next 20 years)
  • Highly educated workforce with 52% of residents having a bachelor’s degree or higher
  • Median household income is 33% greater than the national average
  • Job growth rate of 37% in the last decade
  • 8th largest city in Iowa, but ranks: 4th in retail sales, 3rd in taxable property valuation, and 2nd in hotel/motel tax collections
  • Almost double the average per capita assessed valuation of Iowa’s ten largest cities
  • $2.37 billion worth of development in the last five years
  • More than 1,200 acres of parkland and open space comprising 30 parks and 13 greenways
  • 83% of residents visited a park in the past year
  • Over 60 miles of trails that connect to Central Iowa’s 550+ mile trail system
  • 92% of residents are satisfied with their overall quality of life and 89% are satisfied with the city’s parks, recreation, programs and facilities
  • $5.7 million budgeted for parks and recreation projects in the City’s FY 17-18 Capital Improvement Program

The City of West Des Moines has a strong commitment to providing high quality parks and recreation facilities and programs for both residents and visitors to the community.  The Five Waters Project touches all areas of the city and encompasses major parks, greenways, rivers, lakes, and streams.

It includes the following top five projects:

  • Raccoon River Pedestrian Bridge & Great Western Trail Connection – iconic bridge over the Raccoon River providing the only pedestrian crossing of the river in West Des Moines east of Interstate 35; connects major trail systems and parks and recreation facilities located along the Raccoon River
  • Marathon Loop – 26.2 mile marathon distance trail loop running primarily through greenways
  • Raccoon River Park Boat House & River Access – facility for boat/bike rentals and river trail/land trail shuttle service hub with improved access between the Raccoon River and 232 acre Blue Heron Lake
  • Civic Campus Amphitheater – space for public performances and private rentals with a pond backdrop
  • Raccoon River Greenway Development – implementation of the Greater Des Moines Water Trails & Greenways Plan providing river access, water trails, adventure park, and campground/tiny house cabin rentals

Scope of Work:

1)        Case Statement

  • Assist the City with the development of a concise document that clearly explains what need(s) the City seeks to meet, how the City has met that need and plans to meet the need, and what the City could achieve with additional financial resources.
  • Deliverables would be both a longer and more comprehensive Internal Case Statement to serve as a foundation for grant applications and promotional efforts and several External Case Statements that can be tailored for particular audiences identified during the planning process.

2)       Marketing & Promotions

  • Develop a brand and slogan using the existing project name – “Five Waters Project”.
  • Provide graphic design and content development for digital, print, and collateral material. Graphic renderings/images are part of design contracts with separate consulting firms that are working on each of the project elements (identified in Attachment B). Drone footage is also part of several of the design contracts.
  • Design a marketing toolkit that ensures consistent communication, branding, and messaging of the project. At a minimum, the toolkit should include a project webpage within the City’s website, social media templates, PowerPoint presentation template, and printed collateral (brochures). Video may also be desirable.
  • Marketing materials should be able to be used to communicate about the Five Waters Project as a whole, as well as separately when communicating about an individual project element.

Due Date:

November 22


Parks & Recreation Department
P.O. Box 65320
4200 Mills Civic Parkway, Ste. 1B West Des Moines, IA 50265

Agencies with strong city experience include APCO Worldwide.

Rochester-Genesee Regional Transportation Authority Issues Media RFP

The Rochester-Genesee Regional Transportation Authority (RGRTA) is seeking proposals from Contractors to provide media planning, buying, monitoring, and analytics services on an ongoing basis.

Scope of Work:

  1. Lead the development of annual and multi-year strategies and plans that achieve established goals for ongoing promotional campaigns designed to increase ridership, inform the public of upcoming route & schedule changes and new technology initiatives that will make it easier for our customers, as well as ongoing brand development awareness across our eight (8) county region.
  2. Conduct demographic research for media planning purposes and make appropriate recommendations based on demographic research conducted
  3. .Place the following types of advertising:
  4. Digital & social media
  5. Outdoor
  6. Print
  7. Radio
  8. Television
  9. Ancillary opportunities such as sponsorships, special events, bonus air time, web page links and advertisements or other value-add opportunities.
  10. Trade Partnerships (Transit Advertising Space for Media & Sponsorship Placements)
  11. Negotiate effectively on RGRTA’s behalf and work within established budgets for media placements and trade opportunities.
  12. Collaborate with RGRTA and its creative partners to ensure the accurate and timely development, production, and trafficking of appropriate creative collateral.
  13. Provide accurate, timely, organized invoicing and reconciliation processes and present post-buy analyses and evaluations of each campaign.
  14. Provide monthly analytics, or as needed, of media buy results including data from RTS’ Google Analytics account.

Due Date:

December 12



Marketing RFP Issued By University of Washington Foster School of Business

The Marketing & Communications team at the Michael G. Foster School of Business is responsible for successful execution of advertising and marketing campaigns that drive enrollments for the fee-based educational programs. These programs generate revenue for the School of Business. It is the School’s top priority to identify and reach qualified leads and execute enrollment-driven advertising and marketing campaigns. Direct mail, email and search marketing have previously been used in conjunction with advertising and in-person info sessions to generate leads. Leads are qualified through admissions staff within the programs. The operation and marketing of these programs are a multi-layered process. Each program has differing needs and demands.

Scope of Work:

This project requires that the selected vendor(s) have in-depth knowledge of an academic environment, including a strong grasp of the admissions cycle for MBA, specialty masters programs and executive education programs, an understanding of the motivators for prospects seeking advanced or continuing business education and trends in the higher education market. Vendor services required are:

  1. Concepts and creative execution
  2. Specialized in digital and mobile media
  3. Performance tracking for each of the project categories.
  4. May include web, social media (paid/earned), CRM and offline assets (direct mail, print ads, and out-of-home advertising)


  1. Campaign creative elements:
  2. Provide concepts and execution options that assist the Foster School differentiate it among local and national competitors.
  3. Develop creative concepts that integrate with the existing Foster WordPress website and blog.

Due Date:

November 27

Marketing RFP Issued By Tacoma Utilities


Tacoma Public Utilities is seeking a qualified partner to facilitate and manage programmatic digital marketing efforts for upcoming Tacoma Power Customer Energy Programs (CEP) and Click! Cable TV campaigns primarily, though other TPU divisions/sections may participate from time to time. TPU is embarking on this project to increase awareness and participation in the utility’s programs and services. TPU requires a partner with extensive and demonstrable digital marketing experience.

Tacoma Public Utilities serves a finite geographic area, and it is imperative that digital advertising costs/proposals/purchases are based strictly on our geographic coverage area.

Scope of Work:

Manage programmatic digital marketing efforts for upcoming Tacoma Power Customer Energy Programs (CEP) and Click! Cable TV campaigns primarily, though other TPU divisions/sections may participate from time to time. TPU is embarking on this project to increase awareness and participation in the utility’s programs and services.

Due Date:

November 28


City of Tacoma Procurement & Payables Division
Tacoma Public Utilities
PO Box 11007
Tacoma, WA 98411-0007

Visit Finland Seeking PR Firm In Korea

Finpro is looking for dynamic PR services for Visit Finland and related industries in South Korea. As food, design, lifestyle and entertainment are an essential part of travel, we cooperate with these industries at Finpro and have joint PR needs. However, the chosen service provider will be expected to handle media relations for other industries of Finpro as well, if needed.


Finpro helps Finnish SMEs to become international, acquires more foreign investment in Finland and increases the flow of foreign tourists to Finland. Finpro is made up of Export Finland , Visit Finland and Invest in Finland . Finpro is a public operator with 240 experts working in 37 export centers in 31 countries and 6 in Finland.

Scope of Work:

PR service include:

  1. Media relations services in securing best coverage for Finpro, PR strategies, network and promotional activities.
  2. Coordination and local support for Finpro according to local requirements.

Local PR activities are executed in cooperation with Finpro. Finpro provides a designated contact person for managing and coordinating the PR cooperation.

Due Date:

November 12


Finpro Oy PL 358

Helsinki 00181


City of Warwick Seeks Creative Agency

The Department of Tourism, Culture and Development is currently requesting bids from qualified, professional Advertising and/or Design firms to assist with the development and design of advertising and promotional materials to market the City of Warwick to potential tourists and businesses.


The Department of Tourism, Culture and Development is charged with promoting the City of Warwick to both visitors and potential businesses through the use of advertising and marketing strategies aimed at multiple target audiences for use in the various media outlets, public relations opportunities and internet sources available in today’s market. In order to leverage the existing capabilities through the City of Warwick, the department seeks to contract with an advertising and design agency experienced in creating visuals that will be used in ad placements, on the website, in web based ads, in videos and as banners. Additionally, the advertising and design firm will create and design promotional pieces when requested that will be used as fulfillment at various events, visitor’s centers and hospitality sites. As well, literature creation will be used for direct mail and email fulfillment. The department is looking for the skill and expertise to support and compliment current efforts.  The scope of services to be provided, but not limited to, under this contract includes:

  • Strategic integration of marketing, advertising, social media and public relations
  • Creative development and art direction
  • Professional writing skills
  • Comprehensive understanding and formatting of creative materials
  • Understanding of marketing trends specific to destination marketing
  • Advertising design and production
  • Market research
  • Trending advertising opportunities on social, mobile and internet modules

Scope of Work:

  1. Concept Development
  2. Research
  3. Writing
  4. Design
  5. Photography
  6. Video production
  7. Web Design & Coordination
  8. Illustration/Map Making
  9. Social Media Supervision
  10. Layout/Mechanical
  11. Print Supervision
  12. Overall Project Management
  13. Attendance at meetings and/or events

Due Date:

November 13


City of Warwick
Purchasing Division
3275 Post Road
Warwick, Rhode Island 02886

Strong tourism PR firms include 5WPR and Finn Partners.

Tacoma Seeks Search Engine And Digital Agency

Tacoma Public Utilities is seeking a qualified partner to provision and manage custom search engine marketing (CSEM) efforts for upcoming TPU marketing initiatives, including primarily Tacoma Power Customer Energy Programs (CEP) and Click! Cable TV campaigns.  Tacoma is a city in Washington state, on the banks of Puget Sound, south of Seattle. It’s known for the Museum of Glass, which has works by renowned glass artist Dale Chihuly among its exhibits. These include installations on the Chihuly Bridge of Glass. The Tacoma Art Museum has a strong Northwest regional focus. The Washington State History Museum features hands-on exhibits, plus a vast model railroad.

Scope of Work:

Provision and manage custom search engine marketing (CSEM) efforts for upcoming TPU Marketing initiatives

Due Date:

November 28


City of Tacoma Procurement & Payables Division

Tacoma Public Utilities

PO Box 11007

Tacoma, WA 98411-0007

Great Parks of Hamilton County Seeks Media Buying Agency


Scope of Work:



Due Date:

November 14


10245 Winton Road

Cincinnati, Ohio 45231

Smithville Seeks Marketing and Communications Consultant

The City is soliciting proposals from firms specializing in advertising, marketing, media and communications for development and implementation of a strategic marketing campaign with the primary objectives of increasing retail sales and awareness of the City of Smithville.

Scope of Work:

  • Analyze existing research and conduct brief internal discovery sessions to recommend the best marketing and communications strategies; discovery phase should not exceed 10% of the overall strategy/budget;
  • Develop an earned, paid & digital media strategy, which will include recommendations, facilitation/implementation, and monitoring of public relations and public efforts;
  • Develop and implement an overall marketing and communications strategy tactically crafted to promote business growth;
  • Provide media planning, buying and production services across all types of media;
  • Monitor, analyze and report on executed campaigns, both purchased and earned;
  • Provide advice, counsel and assistance on matters pertaining to marketing, advertising and earned media;
  • The marketing consultant must have experience developing and implementing a public- sector marketing/communications strategy;
  • The firm would ideally have experience in marketing for economic development organizations;
  • Development of ready-use marketing/advertising tool for future use.

Due Date:

November 20


City of Smithville, Missouri
107 West Main Street
Smithville, MO 64089

Alexandria/Pineville Area Convention & Visitors Bureau Seeks Marketing Firm

The Alexandria/Pineville Area CVB hereinafter referred to as the APACVB seeks to identify an agency  who will create and execute marketing initiatives for creative/marketing/media-buying/brand identity/social media management.

Scope of Work:

The APACVB’s marketing efforts will consist of two marketing directions: consumer travel and meetings/conventions/sports event destination. The contractor selected for the creative/marketing/media buying/brand identity/social media management will be required to perform some or all, but not limited to, the following duties:

  • Assist in the overall creation of marketing strategy and brand positioning
  • Marketing/media research, analysis and recommendation
  • Creative development and implementation of assigned marketing programs
  • Negotiate on behalf of APACVB for the most cost-efficient marketing programs
  • Identify and establish appropriate private/public partnerships
  • Account management, including status reports and project calendars

Due Date:

November 13, 2017.


Alexandria/Pineville Area Convention & Visitors Bureau
707 Second Street
Alexandria, LA 71301

Saskatchewan Polytechnic Seeks Ad Agency

Saskatchewan Polytechnic Seeks Ad Agency

On-Campus Advertising Services

Saskatchewan Polytechnic serves 28,000 distinct students through applied learning opportunities at campuses in Moose Jaw, Prince Albert, Regina and Saskatoon, and through extensive distance education opportunities. Programs serve every economic and public service sector. As a polytechnic, the organization provides the depth of learning appropriate to employer and student need, including certificate, diploma and degree programs, and apprenticeship training. Saskatchewan Polytechnic engages in applied research, drawing on faculty expertise to support innovation by employers, and providing students the opportunity to develop critical thinking skills. They seek an ad agency.

Scope of Work:

Saskatchewan Polytechnic is interested in working with a qualified supplier to maximize revenue generating opportunities through appropriate on-campus advertising. Saskatchewan Polytechnic is seeking an established partner to promote, sell and manage on site application of on-campus advertising, including installation and maintenance of advertisements. Saskatchewan Polytechnic requires the services of an advertising company to advertise on walls of washrooms, cubicles, and other indoor and outdoor public space of all locations of its four Saskatchewan campuses.

Due Date:

November 10


Saskatchewan Polytechnic
Procurement Department
600 Saskatchewan St. W.
Moose Jaw, SK S6H 4R4

University of Reading Seeking Media Buying Firm


The University of Reading Henley Business School, is looking to acquire an online solution for its alumni and student community. The University will expect bidders to propose an established ‘off the shelf’ platform that can also allow a degree of customization and branding to suit our requirements.

Scope of Work:

UoR is looking to appoint the aforementioned three specialist media buying agencies to provide the following services:

  • To position UoR and its services with target markets by developing relationships with key media groups. The emphasis of the strategy will be to maintain good understanding of UoR, it’s markets, initiatives and key objectives to enable ongoing identification of proactive opportunities for developing sponsorship, editorial and advertising opportunities and to provide on-going review of the efficiency, coverage and return on investment.
  • Give cost effective coverage, in relation to the budgets available.
  • To help broaden the reach of UoR and its services and grow them through effective use of advertising, media sponsorship and editorial and ensure the cost efficiency of our media buying.

The selected supplier must be able to deliver a high quality, value for money contract, and demonstrate an understanding of the target markets. We are looking for a constructive and proactive partnership. We are seeking genuine expertise and added value in all of areas covered by the brief.

Due Date:

November 13, 2017


University of Reading
Whiteknights House, Whiteknights, Reading, RG6 6UR Reading
RG6 6UR, United Kingdom


The City of Saginaw is seeking the Michigan Economic Development Corporation’s (MEDC) Redevelopment Ready Communities (RRC) certification. The RRC certification assures potential investors, businesses and residents that the communities has policies and practices in place to facilitate economic development, and are welcoming and committed to working on the revitalization and growth of Saginaw. The City of Saginaw was approved by the MEDC for the RRC Program in December 2015. A team of staff members from multiple departments was formed to work on the components of the RRC Program. It was decided to contract with a professional organization to prepare the Marketing Plan.

Scope of Work:

Marketing & Branding Plan & Deliverables

Phase I – Research

  • Brand and marketing audit
  • Situational analysis
  • SWOT analysis
  • Interviews with stakeholders
  • Identify what the city has to offer: workforce, location, space, incentives, market and infrastructure
  • Developing targets
  • Understand the site selection process for the entire city Phase II – Create Marketing and Branding Plan

Phase II – Implementation

  • Promotional materials
  • Publicity
  • Personal selling
  • Advertising
  • Social media
  • Direct mail
  • Website
  • How to create a buzz about our community Phase IV – Tracking Outcomes

Due Date:

October 27, 2017


City of Saginaw

Southern Regional College Seeks Marketing Firm

Southern Regional College

Southern Regional College wishes to appoint a competent supplier to provide services in support of its Marketing, Communications & Student Recruitment Department including the design of marketing and communication materials.  These will be used to help promote and communicate the educational and programme offerings and services of the College to its target audience and to provide ongoing marketing and communications support for the length of the programme.


Southern Regional College (SRC) is one of six Further and Higher Education Colleges in Northern Ireland and was formed as a result of the merger of the former Colleges of Armagh College, Newry Institute and Upper Bann Institute on 1st August 2007.  Southern Regional College services the geographical area of Armagh, Banbridge, Kilkeel, Lurgan, Newry and Portadown. The College offers a wide range of vocational and non-vocational courses, training courses such as Training for Success, Steps to Work and provides a service to the community, local schools, business and industry. It provides courses ranging from basic skills to HND, Higher Level Apprenticeship, Foundation Degree and Degree Level programme

Scope of Work:

Southern Regional College will work with the Contractor to design the promotional materials described below.

a) College Prospectus 2018-19
b) College Newspaper January
c) College Newspaper August
d) Corporate Plan
e) A4 folders for Events & Graduations
f) Graduation Booklet
g) Student Recruitment Postcard
h) Photography (for use in College promotional materials)

Due Date:

October 4, 2017


Northern Ireland Water
EP Block Westland House
40 Old Westland road
Belfast, Ireland

UNICEF Issues Market Research RFP For Celebrities

UNICEF Issues Market Research RFP For Celebrities

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. They have issued an RFP for a Market Research agency to assist in Identifying the Right Celebrities for UNICEF Partnerships and Public Attitudes towards Celebrity Partnerships.

The objective is to:

– analyse the equity fit between UNICEF and selected celebrities, and thereby, identify potential celebrity ambassadors;

– identify the most relevant partnership activities for celebrities judged to be appropriate for partnering with UNICEF (segmentation celebrity/activity);

– understand how celebrity endorsement of charities is perceived;

– establish awareness of, and attitudes towards, current UNICEF ambassadors and potential partnerships.

Due Date:

September 22, 2017


3 UN Plaza
NY, NY 10017

Manipur Tourism Issues Publicity and Marketing RFP

Manipur Sangai Festival, an annual calendar event of Manipur Tourism, started in the year 2010. It is held every year from 21st to 30th November. The festival showcases  the tourism potential of  the State  in the field of Arts & Culture, Handloom, Handicrafts, Indigenous Sports, Cuisine, Music and Adventure Sports of the State. It is a 10 day festival where the diverse communities in Manipur are brought together to showcase their vibrant culture and traditions. The festival has been a success and has brought a large number of tourists from within and outside  the State.

Scope of Work:

  1. Promotional campaign and (2) Marketing activities for Manipur Sangai Festival (MSF)-2017 in important State Capitals and other cities of the country (outside Manipur) on behalf of Tourism Department,Government of Manipur.
  2. Broad Deliverables for Tender on Promotional Campaign :
  3. Ensure regular release of articles on MSF-2017 in mainland Indian magazines/dailies and wide coverage in leading travel and lifestyle publications. Ensure advertisement in national media (print and electronic) and through ambient advertising (eg. on reverse side of air- tickets, passes  etc ).
  4. Conduct promotional campaign amongst the travel and tour operators and familiarize them with MSF and act as a link between these travel and tour operators and the Tourism Department, Manipur.
  5. Facilitate Tourism Department to host them during the familiarization trip to the State .
  6. Broad Deliverables for Tender on Marketing Activity :
  1. Promotional campaign through social media :

(i) Developing  and  managing blogs & micro blogs (  e.g.Twitter   ).

(ii) Developing content for and managing social networking sites (e.g. Facebook)

  1. Conceptualizing and designing and printing brochures on MSF containing maps, posters and travel guides with all tourist friendly content.

Due Date:

September 2, 2017


Director of Tourism
Government of Manipur
North AOC , Near Hotel Imphal,
Imphal- 795001 Manipur

Rhode Island Lottery Issues Advertising RFP

Rhode Island Lottery has issued an RFP for the production of up to four advertising campaigns, with the option to renew after the four campaigns have been completed. The total budget for the four campaigns should not exceed $200,000.

Scope of Work:

Deliverables for each campaign will be open for discussion but will generally include at least one radio and one television spot. Additional creative might be different length radio and television spots, Spanish language spots, website landing pages, social media content, digital ads, retail displays, etc.

  1. Radio spots – An mp3 of the final spot to be sent to RIL for distribution to appropriate stations.
  2. Television spots – MPEG-2 file with the following specs: 1920×1080,29.97 fps, video bit rate: 30 MB/s – constant, audio bit rate: 384 kbps.

Due Date:

September 20, 2017


UMASS Issues Digital Advertising RFP

The University of Massachusetts Lowell is located in the historic industrial city of Lowell, 25 miles northwest of Boston; the campus spans more than 125 acres along the Merrimack River. More than 17,000 resident and commuter students of all backgrounds pursue bachelor’s, master’s, and doctoral degrees as well as professional certificates in the arts, humanities and sciences; education; engineering; health and environment; and management. The University is a nationally ranked research university and has a faculty that continually generates new ideas.

The advertising agency will work collaboratively with OCE Marketing Staff each semester to implement a digital advertising campaign that will help drive enrollments into OCE’s Spring, Summer and Fall courses and programs. The agency will work with the Division to develop strategic digital advertising that fits in with the University’s overall brand/image, while simultaneously targeting the Division’s unique audience.

Each semester, the agency will propose a digital advertising campaign, provide in-depth

marketing analytics of the prior semester’s outreach efforts, design, write copy and implement digital advertising for OCE. Further, the agency will pay media vendors’ bills on behalf of OCE and then issue an agency invoice(s) billing UML OCE for the digital advertising. Depending upon the Division’s specific needs each semester, the agency may also be asked to occasionally perform marketing research or to conduct focus groups.

Due Date:

September, 8th 2017 by 2:00pm EST Contact
Bonfire bid portal at<>

Pennsylvania Commission for Community Colleges Seeks PR Firm

Pennsylvania Commission for Community Colleges

The Pennsylvania Commission for Community Colleges has issued an RFP for help with communications and social media efforts, including assistance with:

  • Work with Commission staff to develop editorial calendars
  • Write, edit and implement content
  • Provide reports and analytics as applicable

Scope of Work:

Section A: Public Relations

Key writing projects include:

  • Writing press releases for Community College Completion Week, Community College Lobby Day, Budget Announcements, Major Policy Announcements , and other press events
  • Writing copy for the Commission Annual Report adapted from College-submitted materials or interviews.
  • Assisting with drafting editorial content on occasion Other duties include:
  • Pitching news media
  • Proofreading Annual Report

Section B: Social Media

Evaluate current social media channels and efforts.

Expected projects/outcomes include:

  • Monitoring social media channels
  • Updating avatars and graphics as necessary
  • Writing, editing and implementing content across channels
  • Providing monthly reports and analytics

Due Date:
September 8, 2017 to:


The Municipal Reinsurance Health Insurance Fund Issues Marketing RFP

The Municipal Reinsurance Health Insurance Fund (hereinafter the “Fund”) seeks to engage a marketing firm for the 2017, 2018 and 2019 Fund Years, commencing upon appointment. Because this is a new undertaking, the MRHIF is open to ideas and recommendations concerning this design and how to structure its implementation.

  • Advise the Fund on factors that are important to existing membership and potential future members in making this decision.
  • Design a marketing program to improve the Fund’s competitiveness in order to retain existing members and attract new members.

Scope of Work:

  • Advise the Fund on factors that are important to existing membership and potential future members in making this decision.
  • Design a marketing program to improve the Fund’s competitiveness in order to retain existing members and attract new members.
  • Assist the Fund with specific members and potential new members.

Due Date:

August 31, 2017


Municipal Reinsurance Health Insurance Fund

9 Campus Drive, Suite 216
Parsippany, NJ 07054-4412

Collier County & National Guard RFP’s Issued
Collier County Board of County

Collier County Board of County Commissioners Issues Lobbying RFP

The Collier County Board of County Commissioners is seeking a lobbying agency.

Scope of Work:

Provider shall perform the following services, including:

  • Meet and work with County staff to recommend, review, critique and prioritize proposed legislative priorities ahead of the legislative sessions;
  • Participate in presenting the proposed legislative priorities to the BCC;
  • Devise and faithfully execute strategies that accomplish the legislative goals and priorities of the BCC;
  • Monitor legislative activity that could materially impact Collier County and suggest the most effective approach in achieving the best outcome for the County;
  • Provide written weekly updates during session on issues that are important to Collier County;
  • Secure sponsors for bills and amendments that further the legislative goals and priorities of the County;
  • Lobby for or against bills to achieve the legislative goals and priorities of the County;
  • Coordinate and participate in meetings with individual lawmakers and County representatives;
  • Engage the Governor’s Office and State agencies, as necessary, to achieve the goals and objectives of Collier County;
  • Promptly notify the County’s Government Affairs staff of any potential or actual conflicts of interest arising from the lobbying firm’s legislative efforts;
  • Monitor and report on the rulemaking process when it could potentially materially impact the County; and
  • Aggressively pursue and report on the funding opportunities that would benefit Collier County.

Due Date:

August 21, 2017




NAPLES, FL 34112

Government of Alberta, Canada Seeks Media Agency

Agency of Record, paid Media

The intent of this RFP is to secure a single non-exclusive media services provider to work with the Province in planning and executing traditional and digital paid media campaigns, or to purchase paid media for the Province’s campaigns. The Province is looking to ensure paid media is planned, purchased, optimized, amplified and measured effectively by a knowledgeable, innovative service provider that can fulfill campaign objectives.

Scope of Work:

a) Offer consolidated campaign planning and purchase of paid media for the Province with one Vendor to leverage, optimize and/or amplify media buying opportunities in the most beneficial way for the Province;

b) To provide PAB and Departments with high level strategic media counsel as required;

c) Ensure media plans and purchases are created and facilitated by an innovative, knowledgeable service provider, reaching Alberta’s diverse population base, meeting campaign objectives and providing media performance measurement data;

d) Facilitate a process that streamlines the planning and buying process for Departments reducing duplication and overlap in the coordination and/or negotiation processes for the Services that could compromise leveraging potential for the Province; and

e) To establish a mechanism for capturing variable reports on the Province’s media purchasing activity that are accurate and instantly available.

Due Date:

August 29, 2017


City of San Antonio Seeks Marketing Company

The City of San Antonio, Center City Development & Operations Department (CCDO) is seeking qualified firms to provide marketing and communications services in support for Downtown Tuesday

Scope of Work:

Scope of work  includes the following: social media and community outreach for Downtown Tuesday (emphasis on the quarterly Be-Cause events), coordination of media appearances on behalf of Be- Cause, and promotion of Be-Cause through all applicable social media channels (Facebook, Twitter, Instagram, etc.). The firm will also provide support in marketing partner events as applicable (sharing social media posts about Travis Park events occurring on Tuesday evenings in conjunction with Downtown Tuesday, etc.).

Due Date:

August 2, 2017


Finance Department
Purchasing  Division
PO Box 839966
San Antonio, TX 78283-3966

Website Redesign RFP Issued

Edmond Center of the Arts is seeking an agency for a website redesign.


Desired outcomes:

  • Mobile friendly
  • Increased website traffic.
  • Increased ticket sales through website. Seamless integration with social media.
  • Reduce amount of phone calls to box office from patrons having difficulty with website and needing assistance.


Edmonds Center for the Arts (ECA) opened its doors to the public in 2006. ECA, a non-profit organization hired by the City of Edmonds Public Facilities District, manages the facility. ECA presents an array of outstanding performing artists from around the world, provides space, production management, and technical expertise for a variety of community partners and rental clients, and serves more than 75,000 patrons who enjoy the facility annually. ECA’s mission is to celebrate the performing arts, strengthen and inspire our community, and steward the development and creative use of the ECA campus. ECA presents approximately 26-29 presented events each season. Our season is October through May, however as we grow as a regional performing arts center, we are increasingly a year round facility demonstrated by the additional of a Summer Engagement series this summer, 2017 and approximately 250 rental events each year.

Scope of Work:

  • Information design
  • Visual design
  • Search engine optimization
  • Mobile device optimization
  • Testing & quality assurance

Due Date:

July 21, 2017 to

Dayton, Ohio Seeks Market Research Firm

Dayton, Ohio Seeks Market Research Firm

The City of Dayton, Ohio is seeking proposals from highly experienced and Professional Consulting firms to perform Strategic Consulting Services. The City’s goal is to 1) assess the strengths and weaknesses of the City’s current sustainability approach 2) identify opportunities to improve the City’s practices and 3) solicit resident and stakeholder feedback on sustainability initiatives or programs.

Scope of work:

  1. Proposer will perform SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis on the City’s past and current sustainability practices.
  2. Proposer will develop a timeline to complete research, facilitate stakeholder input and develop report.
  3. Proposer will work with City Staff to identify community stakeholders and facilitate meetings.
  4. Proposer will work with City Staff to develop a Sustain Dayton strategy, which will include a vision, long term and short term goals, and identify best practice approaches that the City could adopt.
  5. Proposer will recommend an engagement approach, based on research and analysis, to support the Sustain Dayton strategy. This engagement approach should include outreach, education, and marketing strategy to involve and inform residents and stakeholders of current practices and of future programs/initiatives.

Due Date:

July 13, 2017.


City of Dayton
Division of Purchasing, Room 514
Melissa Wilson, CPPB
101 West Third Street
Dayton, Ohio 45402

UNDP Seeks Media Training for UNDP Leadership

United Nations Development Programme


The Communications Group requires the services of a company to provide strategic media training to senior managers from Country Offices and Bureaux. By the end of the training the participants should feel skilled and confident enough to speak on behalf of UNDP in print and broadcast interviews, and to distill and communicate key messages.


The Bureau of External Relations and Advocacy (BERA) leads and supports the organization in cultivating, building and nurturing strategic relationships and alliances that are essential for advancing and successfully achieving the mission of UNDP. Within BERA, the Communications Group leads and manages external communications through strategy, media, digital communications, marketing, branding and global storytelling.

Scope of Work

The company shall provide strategic media training to senior managers from Country Offices and Bureaus– including Country Directors, Deputy Country Directors and Deputy Resident Representatives. Training will take place in locations globally including New York, Istanbul, Panama, Bangkok and Amman. The training sessions need to be interactive and practical, and focused towards giving effective media interviews (audio and visual), effective delivery of key messages through conversational interviews, building bridges with the media, understanding what journalists are looking for, effectively dealing with negative media coverage and anticipating crisis.

Due Date
July 11, 2017


Kenya Revenue Authority Issues Media Monitoring Services RFP

Kenya Revenue Authority

The Kenya Revenue Authority will select a consulting firm or consortium of consultants under a lead consultant among those invited to submit proposals or those who respond to the invitation for proposals in accordance with the method of selection detailed under this section and consistent with the regulations.

Scope of Work:

– Monitoring all KRA news and editorial coverage in all media and giving a content analysis that informs the business on way forward.

– Categorizing in terms of tone, prominence, advertising value, frequency and number of clips, articles and sources.

– Sending timely updates online.

– Providing on real time basis information on how issues and stories related to KRA are reported in the media and the authors.

– Preparing summaries, clippings and links of all media publicity on KRA and provide the same on real time basis.

– Preparing reports on nature of media content reporting and state what media is reporting on KRA.

– Providing KRA with value of all its media content in terms of audience reach and image enhancement.

– Monitoring adverts to ensure proof of advertising.

– Tracking electronic media (radio and TV) to monitor messages about KRA.

– Proactively engaging with social  media, which
Includes blogs, wikis, micro blogs, social networks, video, photo showing sites and real time alerts. (3 marks)

– Providing a link to digital information related to KRA.

– Monitoring and analyzing the value of various KRA campaigns and Events.

Due Date:
July 28


Kenya Revenue Authority
Haile Selassie Avenue
PO BOX 48240-00100
Nairobi, Kenya

City of Chicago Seeks Police Board Communications Consultant

Scope of Work:

The Contractor shall provide experienced communications professionals to work closely with the Police Board President and Executive Director to develop and implement a communication strategy for the Police Board, and assist in communicating with a variety of audiences, including the general public, elected officials, individuals and groups active on police accountability issues, members of the Chicago Police Department, and the media.

The Duties of the Communications Professionals include:

  • Develop a communication strategy that will make clear the role and function of the Chicago Police Board and increase transparency of the Board’s operations
  • Identify opportunities for community outreach and engagement
  • Assist in scheduling and holding community meetings and other outreach and engagement activities
  • Identify appropriate social media outlets for use by the Police Board, and assist in  the establishment and maintenance Police Board social media accounts
  • Respond to inquiries from the media
  • Advise the President on media requests for interviews

Due Date:

July 11, 2017.


Elsie Vazquez Procurement Specialist
3510 S. MICHIGAN – 3RD FL.
Chicago, IL 60653

Burke County, North Carolina Seeks Branding Agency

Burke County, North Carolina ( invites interested parties to submit statements of qualification and experience to develop a brand strategy and brand creative elements for Burke County as a desired county for business, tourism, education and residential audiences. Resulting deliverables will serve as a platform for the County’s marketing, promotional, public relations and community outreach efforts. 

Scope of Work

The selected firm will be expected to include the following in their work package:

  • evaluation of current activities
  • development of the brand, logo and tagline
  • prototypes
  • public presentations; and
  • strategies for implementation and measurement               

Due Date

July 14 to:

Bryan Steen Burke County Manager
P.O. Box 219
200 Avery Avenue (28655)
Morganton, NC 28680-0219

Dublin City Council Seeks A PR Agency

The Dublin City Council in Ireland is seeking a Public Relations agency.

They seek a firm to help with:

  • Corporate PR Strategy.
  • Brand PR.
  • Media Training.
  • Effective Crisis Planning & Management.
  • Issues management.
  • Community and Stakeholder PR.

PR for projects/events related to;

  • Environment
  • Sports
  • Culture
  • Arts & Literature.
  • Tourism
  • Co-Sponsorships.
  • Projects of Civic Importance.

The appointed agency and its senior people will have reporting responsibility and interface with the Media Relations Office. The core functions of the agency will be as follows;

  • Inputs and advice on Corporate PR strategy.
  • Issues management as they arise.
  • Crisis Planning & management as necessary.
  • Media training (when and if required).
  • Digital PR Media & Communications.

Due Date

July 24, 2017 to:


Noel Hayes
Dublin City Council
Media Relations Office, Block 3 –Floor 3
Civic Offices, Wood Quay
Dublin 8, Ireland
+353 2222808

Edelman PR and Ketchum PR have offices in Ireland.

New Jersey City Is Seeking a PR firm

The City of Hackensack, New Jersey is seeking a PR firm. Among strong Jersey PR firms is MWWPR and Coyne PR.

 Retainer Services:

  • Be available for consultation with City Representatives on an as needed basis as required.
  • Attend all regularly scheduled and special meeting of the City Commission and provide all incidental photography at meetings as needed.
  • Prepare and place all press releases and attend all press conferences as required by the City.
  • Prepare and place all advertisements for City events as required.
  • Development of tax bill inserts if necessary.
  • Prepare two semi-annual newsletters to Residents and Taxpayers.
  • Assist with television media.
  • Prepare and provide cost estimates for all proposed special projects.

Special Projects (Hourly Work):

Special Projects include, but are not limited to, promoting and covering City special events, developing material to attract business and investment into the community, creating awareness for City residents of City services and informing Residents and Taxpayers of particular issues affecting the Community.

Due Date

June 28 to:


Deborah Karlsson,
City Clerk City of Hackensack
65 Central Avenue, 3rd Floor
Hackensack, New Jersey 07601

State of Nebraska Seeking Content Creation Firm

The State of Nebraska is seeking a firm to create, curate and manage all travel information content for the NTC whether in print, online, video or combination of various media.

Specifically, the major requirements of this RFP require that proposers provide all services necessary for the ongoing creation, hosting, maintenance & other development of; all publishing services required to create, produce and distribute the Official Nebraska Travel Guide; and ability to develop an innovative strategy to create and develop a comprehensive content marketing program.

1. The NTC vision is to have a centralized “hub” of travel content, primarily created to populate and the NTC publications, but also for the purposes of:

a. Supplementing editorial/content requests received by the NTC and/or its other marketing partners;

b. Providing relevant content to be repurposed and targeted to various niche interests in using paid or co-op initiatives;

c. Creating and maintaining a consistent editorial approach, voice and personality across all platforms; and,

d. Serving as the source of approved Nebraska travel content for use with industry partners.

Due Date:

July 21 to:

Nebraska Purchasing Bureau
1526 K Street, Suite 130
Lincoln, NE 68508

Grand Rapids Community College Issues Digital Advertising RFP

Grand Rapids Community College has issued an RFP for Digital Advertising and Search Engine Marketing.

The vendor shall provide the communications department with a digital and search engine marketing campaign that will generate prospective student leads.

Scope of Work:

The requirements and scope of  work the vendor will be expected to  complete  within  a

$50,000 budget for the 2017-18 fiscal year are:

1) Search Engine Marketing – Develop campaigns across the most used search engines, optimizing for phone calls and link clicks, among the target  audience. Messaging should be relevant to the search query with an accountable and measurable return on investment.

a. Run Sept. 5, 2017 through June 30, 2018.

2) Digital Marketing – Develop a campaign across platforms, which delivers our message to the target audience at the zero moment of truth, optimizing for landing page form fills. Should include remarketing and burn pixels.

b. Run Sept. 11, 2017 through Nov. 30, 2017, and Jan. 28, 2018 through June 30, 2018

GRCC will provide base search terms for SEM, and the creative for the digital campaign.

Key messages, target audience and geographic regions are known.

Due Date:

June 21, 2017 to

City of East Lansing

Public Relations Services


The City of East Lansing, Michigan is requesting proposals from interested public relations firms to provide communications, marketing, and PR services that educate businesses, residents, and visitors of the downtown on two significant mixed-use development projects.   Both of the proposed projects are intended to break ground and be under construction over the course of the next two+ years.

Scope of Work:

  1. Provide communication support between the Downtown Merchants, City, DDA, DMB, developers, and contractors on topics such as on Construction activities, business activities and related timelines (i.e. traffic patterns, construction phases, business events, community events, etc)
  2. Develop and implement a specialized marketing campaign related to attracting current and new customers to support downtown businesses through the construction period

Due Date:

June 20th, 2017.


City of East Lansing
C/O Amy Schlusler
410 Abbot Road
East Lansing, MI 48823

Hackensack, New Jersey Seeking PR Firm

Hackensack, New Jersey is looking to hire a PR firm – maybe one of New Jersey’s big agencies like Coyne PR or MWW PR?

The Public Relations firm shall be required to provide the following services:

1. Retainer Services:

  1. Be available for consultation with City Representatives on an as needed basis as required.
  2. Attend all regularly scheduled and special meeting of the City Commission and provide all incidental photography at meetings as needed.
  3. Prepare and place all press releases and attend all press conferences as required by the City.
  4. Prepare and place all advertisements for City events as required.
  5. Development of tax bill inserts if necessary.
  6. Prepare two semi-annual newsletters to Residents and Taxpayers.
  7. Assist with television media.
  8. Prepare and provide cost estimates for all proposed special projects.

2. Special Projects (Hourly Work):

Special Projects include promoting and covering City special events, developing material to attract business and investment into the community, creating awareness for City residents of City services and informing Residents and Taxpayers of particular issues affecting the Community.

Due Date:

June 28th, 2017.


Deborah Karlsson

City Clerk City of Hackensack

65 Central Avenue, 3rd Floor

Hackensack, New Jersey 07601

City Of Perth Amboy, New Jersey Issues Website Redesign RFP

The CITY OF PERTH AMBOY, New Jersey  is soliciting proposals for WEBSITE REDESIGN from qualified companies to supply a web content management system, including all software and related services for the setup, customization, installation and implementation of that system for up to five (5) years.

Scope of Work:

  1. Provide accurate, current, comprehensive information to City audiences, in a visually appealing, user- friendly way.
  2. Create a Main Website with 2 sub-sites (Library and Visitor’s Page)
  3. Make it easier for audiences to interact with the CITY OF PERTH AMBOY.
  4. Move transactions/services online, for citizens and businesses to provide convenience for users and convenience and efficiency for the CITY OF PERTH AMBOY. (Payment Center)
  5. Provide round-the-clock access to City information and transactions.
  6. Reduce City staff time to handle routine inquiries, changes, updates to information.
  7. Market and showcase the City for citizens and visitors alike.
  8. Offer a variety of communication methods to keep audiences up-to-date, including email notifications, SMS text messages, RSS feeds and future integration of constituent concerns software (Spatial Data Logic, Edmunds), social media sites, Nixle.
  9. Allow audiences to create on-site profiles aimed at increasing participation and interactivity,
  10. Promote the use of on-site media through photo, audio and video posting/embedding methods that encourage user viewing and, when appropriate, feedback and interaction.
  11. Simplify website administration, allowing users (employee staff) of all skill levels the opportunity and means to submit updates to their assigned sections of the website.
  12. Allow content management system to notify website administrators of user’s backend submissions for final review and publishing.
  13. Allow for website to be translated into multiple languages representing the various nationalities that are present in Perth Amboy (not limited to Spanish and Polish).
  14. Create a CITY OF PERTH AMBOY employee private intranet/portal for personnel forms, news, etc.
  15. Develop a Mobile phone App.

Due Date:

Proposal is due on June 14th, 2016.


Gary A. Muska, QPA, RPPO Purchasing Agent

City of Perth Amboy 260 High Street

Perth Amboy, New Jersey 08861

Gambling Ad Agency  Needed

Suffolk Regional OTB has issued an RFP for an advertising agency.


Delaware North operates the gaming venue for Suffolk Regional Off-Track Betting Corporation. Delaware North, one of the largest privately held hospitality and food service companies in the world, will operate a first-rate entertainment and destination hotel property offering a modern gaming venue. Delaware North, whose headquarters is located in Buffalo, NY, is organized into 7 different businesses: Sports, Travel Hospitality, Parks, Resorts, Gaming, Restaurant and Catering, and Specialty Retail. On February 8, 2017, the Jacobs family, who owns Delaware North, announced the new hotel and gaming venue’s name, Jake’s 58 Hotel & Casino in the Village of Islandia, N.Y. On February 15, 2017, Delaware North officially de-flagged from Marriott Hotel and rebranded as Jake’s 58 Hotel & Casino. The name “Jake’s” is a nod to the Jacobs family and “58” refers to the exit number [58] on the Long Island Expressway.​

Scope of Work

This scope of work covers casino advertising and gaming marketing services that will be provided for Jake’s 58. General capabilities are required in the areas of positioning, creative development, direct response mail, email and media services, including newsprint, magazine, radio, television, outdoor, online and social.

Due Date: June 16, 2017


Robert Einemann

C/o SROTB Corp.

425 Oser Ave., Suite 2

Hauppauge NY 11788


 Media Monitoring and Outreach Services RFP has been issued by The Maryland Health Care Commission (MHCC),  a public, regulatory commission who intends to select a contractor to assist with traditional and social media data analytics to better target media outreach. The Commission also is looking to create a media contact database to improve dissemination of press releases and other Commission News.

  • Media and social media monitoring and analytics dashboard.
  • Daily media and social media digest delivered to the email inbox of the public relations liaison
  • Assist in building media contact database

Due Date: May 24, 2017


University Of Virginia Issues Creative RFP

The University of Virginia is seeking a creative agency related to the professional development, design, writing and execution of print or digital creative work intended for marketing and communications purposes (“Services”) for the University on an as-need-basis.

Scope of Work:

  1. Full current-state creative services including:
    • Professional development, graphic design and execution of collateral, advertising and/or marketing assets in print and digital media
    • Copywriting and message development
    • Web development related to ad hoc marketing and communications initiatives or campaigns (not institutional School or Department websites)
  1. Proven experience handling complex and ongoing marketing and communications initiatives, which could include: recurring publications (magazines, periodicals, etc.); advertising execution; content creation, distribution and/or placement; email and social media campaign execution.
  2. Distribution expertise, support and tactical execution of marketing outreach efforts including email, social media, content marketing and other methods.
  3. Project management, pre-production and production oversight.

Proposal due on May 24 to:

University of Virginia
Procurement & Supplier Diversity Services 1001 North Emmet St, Carruthers Hall P.O. Box 400202 Charlottesville, VA 22904-4202

Wisconsin Public Relations Firm Needed

The State of Wisconsin, Public Information Development and Paid Media has issued an RFP for advertising and public relations services to include market research, marketing, media placement, campaign development, and paid media. The State as represented by its Wisconsin Department of Transportation (WisDOT), Bureau of Transportation Safety intends to contract with a marketing firm that can demonstrate a track record of superior creative execution, paid media, branding expertise, and demonstrate results in all facets of Business-to-consumer (BTC) and Business-to-business (BTB) communications on both traditional and social media platforms.

The main project for the awarded contract will be the Wisconsin Department of Transportation, Bureau of Transportation Safety (BOTS) Program, which aims to inform and educate the public on all traffic safety issues.

Proposal due on June 6 to:

Deb Adamski-Pavloski, Purchasing
WI Department of Transportation
4802 Sheboygan Ave., Room 751
PO Box 7396
Madison, WI 53707-7396

Santa Fe Seeking PR firm & Ad Agency

City of Santa Fe is seeking a PR firm and ad agency.

Scope of Work:

  • Advertise, publicize and promote Santa Fe as an arts center throughpresentation and    production of the project.
  • Promoteand advertise nonprofit attractions and nonprofit performing arts in Santa Fe through the presentation and production of the project.
  • Market and promote the project through media coverage andplacements.
  • Promote and market the City by utilizing the City’s Arts Commission’s logo and credit line on all printed promotional material related to theproject.
  • Encourage the cultural development of Santa Fe by maintaining high standardsof artistic excellence as demonstrated by an ongoing series of performances, exhibitions and/or services.
  • Demonstrate administrative competency through planning, quality programming and realisticbudgeting.
  • Provide a final report to the City providing statistical and demographicinformation about audience attendance and the results of the project.
  • Providea report to the City of the results of the advertising project.

Due Date: May 31, 2017 2:00PM EST

Address: City of Santa Fe – Purchasing Office
2651 Siringo Road Building H
Santa Fe, NM 87505

Central Florida Regional Transportation Authority Seeking Marketing Agency

Central Florida Regional Transportation Authority is seeking a marketing agency. LYNX serves approximately 2,500 square miles with a resident population of 1.8 million people. Fixed route bus service operates from 4:15 AM to 3:05 AM each weekday and provided more than 29.1 million unlinked passenger trips in 2012.

Scope of Services:

  • Develop a strategic and prioritized marketing and communication plan for LYNX 25. The plan shall be clear, specific, measurable, achievable and realistic with respect to resources.
  • Help develop and promote partnerships with local businesses, private individuals and public agencies including outreach and education.
  • Develop a consistent theme and message for public presentations, speeches and all communications to promote LYNX 25. This should include emphasis points designed specifically for a variety of groups or audiences.
  • Assist staff in graphic services/branding, which shall include, but are not limited to developing a 25th anniversary logo, design of collateral material, public relations and marketing activities consistent with a 25th anniversary theme and message.
  • Develop performance measures that measure key outcomes and objectives and prepare a quarterly report showing outcomes and progress to date.

Due Date:  June 1, 2017 2:00PM ET

Address: Central Florida Regional Transportation Authority (LYNX)
ATTN Procurement Dept. IFB 17-B05
455 N Garland Avenue
Orlando, FL 32801

Health Canada Issues Advertising RFP

Health Canada (HC) is seeking a lead advertising creative agency to provide a full range of creative development and advertising-related services for various HC social marketing campaigns and be accountable for the overall advertising campaign strategy and development.


HC is the federal department responsible for helping Canadians maintain and improve their health while respecting individual circumstances. In order for Canadians to make individual choices related to their health, they need to be provided with credible and balanced information that is targeted to their needs and responsive to shift to their changing behaviors in how and where they consume health information, easily accessible and reflective of their knowledge and circumstances.

HC is committed to improving the lives of Canadians and to making Canada’s population among the healthiest in the world. From year to year, HC manages a number of small to large-scale campaigns on various topics and reaches out to diverse target audiences that make up the Canadian public (segmented in a variety of manners), healthcare professionals and various stakeholders.

Scope of Work:

  • Provide overall strategic campaign direction
  • Develop creative strategy and manage production (including trafficking of files to media)
  • Ensure creative and media strategy alignment and integration
  • Provide strategic oversight and advice

Proposal due on May 25 to:

Public Services and procurement Canada
11 Laurier St. , Phase III, Place du Portage Gatineau, Que  K1A 0S5

American Association of Motor Vehicle Administrators Issues Public Relations RFP

American Association of Motor Vehicle Administrators (AAMVA) has issued an RFP for Public Relations & marketing.

Scope of Work:

AAMVA is engaging a consultant to create a strategy for a DMV Image Campaign. The campaign should have two options. One – a national campaign to change the image/perception of the DMV as a service provider. Two – an off-the-shelf package of tools that states can use in their own campaigns.  Public perception of the DMV is of a bureaucratic agency with poor customer service, long wait times, and inefficient processes. This perception has permeated into popular culture and was most recently on display in the Disney movie, Zootopia, where the DMV customer counter employees were portrayed as sloths (very slow). That perception does not match with reality – where DMVs are now staffed with trained professional, courteous staff and wait times are closely tracked to maximize the user experience.

The target audience if the public – anyone who needs a driver license or registers a vehicle comes in contact with the DMV of their respective jurisdiction. While individual jurisdictions have undertaken their own campaigns to improve public perception, there has never been a national strategy to rebrand the image of the DMV. The final deliverable would be a strategy with messaging and tactics for both options (national campaign and package of tools). Also included should be cost estimates for implementing both options and for implementing different scales (small, medium, large campaigns) for both options.

Proposal is due on May 15th, 2017 to:

Wesley Day, Sr. Manager Procurement
4401 Wilson Boulevard, Suite 700
Arlington, Virginia 22203

Hawaii Issues Media Buying RFP

The State of Hawaii has issued an RFP seeking an ad agency for media buying. The OHA Digital and Print Media program produces different types of media to promote the OHA’s mission, strategic priorities, and initiatives. Such media is designed to build awareness of the valuable community programs that the OHA funds and supports that empower the lāhui and strengthen our community.

Scope of Work:

  1. The successful Offeror shall negotiate radio, television, and print ad buys on behalf of the OHA.
  2. The successful Offeror shall purchase airtime for new OHA commercials.
  3. The successful Offeror shall handle all purchases.
  4. The successful Offeror shall invoice the OHA for reimbursement of purchases.
  5. The successful Offeror shall be responsible to procure all necessary permits, licenses, goods, services, and materials as required to complete the Scope of Services.

Proposal due on May 12th to:


Public Relations & Marketing RFP Issued By Riviera Beach Community in Florida

Riviera Beach Community in Florida has issued an RFP for Marketing, Branding and Public Relations Services.

Scope of Work:

Riviera Beach Community Redevelopment Agency (RBCRA) is seeking qualified Consultants/Companies that can provide marketing and public relations services for projects, programs, and events occurring within the Riviera Beach Community Redevelopment Area as well as provide brand reputation and management services.

  • Management of media relations
  • Development of content for media and press releases
  • Management of and content development for digital and social media platforms
  • Management of and content development for website
  • Promotion of projects, programs, and the CRA
  • Promotion of CRA revitalization efforts
  • Development of content and design for brochures, flyers, and other promotional collateral material
  • Management of brand reputation
  • Promotion of weekly and monthly events and programs

Proposal is due on May 19th, 2017 to:

Riviera Beach Community Redevelopment Agency
Attention: Scott Evans, CRA Interim Executive Director
2001 Broadway, Suite 300
Riviera Beach, FL 33404

Finance Authority of Maine Issues Marketing RFP

Finance Authority of Main (FAME) is seeking a marketing communications agency. FAME is seeking the services of a full-service marketing firm (Vendor) to serve as its marketing agency for most, of its programs.

The Finance Authority of Maine (“FAME”) is an independent state agency that develops and administers programs related to the financing of both business and higher education in the State of Maine. FAME’s primary audiences are Maine businesses and lenders seeking financing or credit enhancement, as well as students, families, and schools seeking financial resources for higher education. FAME’s primary goal is to expand opportunities for Maine residents and businesses to grow Maine’s economy. FAME has been helping Maine people succeed for over 30 years. To learn more about FAME, please visit

Scope of Work:

Marketing Firm (Vendor) will:

  • Provide a single point of contact
  • Help coordinate, develop, and execute comprehensive annual marketing plans to achieve strategic plan goals for:
    • FAME Business
    • FAME Education
    • FAME Student Loans
    • NextGen College Investing Plan
  • Provide services to include, but may not be limited to:
    • Market research
    • Marketing strategy
    • Concept development
    • Writing, editing, proofreading
    • Graphic design
    • Sourcing vendors to provide additional services (e.g. signage, printing, mail services, etc.)
    • Press opportunity development and execution for certain programs
    • Social media planning and execution
    • Direct mail coordination
    • Media buying

Proposal due on May 22 to:

Elizabeth Vanderweide, Director of Business Development Finance Authority of Maine
P.O. Box 949, 5 Community Drive, Augusta, ME 04332-0949

Floyd County Issues Branding RFP

Floyd County Offices of Tourism and Economic Development has issued an RFP for a new branding agency.

The purpose of this Request for Proposals (RFP) is to enter an agreement or contract with a qualified firm or firms to explore methods of enhancing and promoting the Floyd, Virginia brand. Key deliverables include: 1) develop logo options that can be utilized to promote tourism; 2) develop logo options that can be utilized to promote economic development; and 3) develop a product of Floyd seal that can be utilized on locally grown products (produce, meats, canned goods, art, woodwork, etc.).

Floyd area partners are interested in evaluating how branding products could marry tourism and economic development concepts, while also creating the framework for individual uses. The selected firm(s) will work with teams that specialize in each area, provide opportunities for creative input on the front-end of the process, perform market research, and facilitate a minimum of one joint meeting.


Floyd County is a vibrant rural community in the Blue Ridge Mountains of southwest Virginia. Known for its natural beauty, music, arts, farms and other creative businesses, Floyd has become a destination for visitors and small, hands-on businesses. Floyd County has a population of about 15,000. It is near New River (Blacksburg) and Roanoke Valleys. Floyd draws visitors from around the world but especially from the mid-Atlantic.

Scope of Work:

Offerors should develop proposal responses that address one or more of the defined deliverables. The scope of services for this solicitation shall include, but are not limited to the following:

Deliverable 1 (part a):  

Develop a minimum of three visual expressions (logos) of Floyd, Virginia brand to promote tourism initiatives. Ensure proposed expressions do not violate existing trademarks, perform a market research study to gauge the public’s reaction to each logo option.

Develop brand guidelines and complete kit for the selected logo. Guidelines should be prepared to encourage open source utilization. The logo kit should include multiple sizes (min 300 dpi), formats (vector, CMYK, RGB, jpeg, PNG, web, etc.), and optional variations of the selected logo. Provide a minimum of two font packages (if custom fonts are incorporated).

Facilitate a minimum of three tourism branding committee meetings. Facilitate a minimum of one community creative input meeting.

Deliverable 1 (part b):  

Provide high-resolution photographs that feature multiple locations throughout Floyd County as identified through the process. Provide images in electronic format (min 300 dpi).

Deliverable 2:  

Develop a minimum of three visual expressions (logos) of Floyd, Virginia brand to promote economic development initiatives. Ensure proposed expressions do not violate existing trademarks, perform a market research study to gauge the public’s reaction to each logo option.

Develop brand guidelines and complete kit for the selected logo. Guidelines should be prepared to encourage open source utilization. The logo kit should include multiple sizes (min 300 dpi), formats (vector, CMYK, RGB, jpeg, PNG, web, etc.), and optional variations of the selected logo. Provide a minimum of two font packages (if custom fonts are incorporated).

Facilitate a minimum of three Floyd Grown management committee meetings.

Deliverable 3:  

Develop a minimum of three visual expressions (seals) of a Product of Floyd to increase locally grown/created product awareness and sales. Ensure proposed expressions do not violate existing trademarks, perform a market brief to identify the existing market for locally grown/created products. Special emphasis should be on agriculture and forestry sectors.

Identify primary marketing radius, demographic profiles of primary consumers, opportunity target audience(s), and how an online storefront may increase market potential. Additionally, what might be the benefits and disadvantages of creating and utilizing a new Product of Floyd seal?

Facilitate a minimum of three Floyd Grown management committee meetings.

Proposal due by May 10, 2017 to:

Elijah N. Sharp
6580 Valley Center Drive, Suite 124
Radford, VA 24141
Phone: (540) 639-9313 x210

Agencies who may succeed at this assignment include Finn Partners and Ruder Finn.

Florida Tourism Industry Issues Marketing RFP

Florida Tourism Industry Marketing Corporation is seeking an agency for Co-op Advertising Program.


VISIT FLORIDA is the State of Florida’s official tourism marketing corporation. VISIT FLORIDA has been repeatedly recognized as one of the leading destination marketing organizations (DMOs) in the United States.

VISIT FLORIDA is a public-private partnership and receives funding from the State of the Florida. VISIT FLORIDA in required by law to match each public dollar it receives with a contribution from non-state sources.  This is currently accomplished in through the following four methods:

  1. Direct cash contributions, which include, but are not limited to, cash derived from strategic alliances, contributions of stocks and bonds, and partnership contributions.
  2. Fees for services, which include, but are not limited to, event participation, research, and brochure placement and transparencies.
  3. Cooperative advertising, which is the value based on cost of contributed productions, air time, and print space delivered by a third party.
  4. Contributed media value items contributed for use in promotions, and radio or television air time or print space for promotions. The value of air time or print space shall be calculated by taking the actual time or space and multiplying by the nonnegotiated unit price for that specific time or space which is known as the media equivalency value. In order to avoid duplication in determining media equivalency value, only the value of the promotion itself shall be included; the value of the items contributed for the promotion may not be included.

Scope of Work

VISIT FLORIDA’s goal for Sanctioned Co-op Advertising Program is to offer VISIT FLORIDA’s Marketing Partners advertising value at advertising rates they are not able to obtain on their own. As the media vendor, you will create advertising opportunities for VISIT FLORIDA’s Partners that align with VISIT FLORIDA’s Advertising Strategy outlined in Section 6. Your proposal should include at least one of the strategies.

VISIT FLORIDA will provide a list of Partners that include company name, city, business type and phone number. The media vendor will ensure that advertisers selling real estate, time shares or competitive destinations do not participate in the Program. Cruise companies may participate as long as other destinations are not listed in their advertisements.

The media vendor is solely responsible for selling advertising for the Program. All sales materials will display the VISIT FLORIDA Officially Sanctioned Co-op Program Seal. All sales materials must be approved by VISIT FLORIDA prior to solicitation. Advertising opportunities may be displayed on VISIT FLORIDA’s Marketing Planner.

VISIT FLORIDA will provide limited access to the media vendor for use of VISIT FLORIDA’s logo/trademark. The media vendor must provide proof of completed Program section to VISIT FLORIDA for review and approval a minimum of seven (7) business days prior to publication deadline. VISIT FLORIDA reserves the right to make corrections to editorial content for accuracy or content. VISIT FLORIDA will not be involved in writing editorial content, but assistance may be requested related to

theme or focus. All imagery must be Florida images and include either photo credit or caption. The program must be branded VISIT FLORIDA and ensure is the dominant website featured.

The media vendor must provide a list of the participating Partners including copies of the insertion orders and/or notarized affidavits confirming co-op advertising participation, along with one (1) full copy of the publication to VISIT FLORIDA within 30 days of publication.

Advertising Strategy

VISIT FLORIDA’s advertising campaign is centered around an advertising strategy that focuses on the following:

  1. Core Segments: Families with children; Couples focused on romance; winter “sun seekers”, Explorers & Adventurers, and those looking for Weekend Getaways. Also of interest are drive vacation prospects; young professional singles and the mature (55+) audience. Emphasis is on higher earning households ($75K+) across all segments.
  2. Growth Markets: Affluent/upscale travelers; Hispanic and African American audiences.
  3. Special Interests: Cultural/heritage travelers; Honeymooners; Golf/boating/fishing/water-sports enthusiasts; eco/nature travelers; and Gay, Lesbian, Bisexual, Transgender travelers.
  4. Geographic Focus: Our overall emphasis is on the Domestic US, especially east of the Mississippi, along with consumers within driving range to Florida. Leading drive market states include: Alabama, Georgia, Louisiana, New York, North Carolina, South Carolina, Tennessee and Texas.
  5. Visitor Interests: VISIT FLORIDA emphasizes the following activities and themes:
    • Beaches
    • Epicurean
    • Theme/Amusement/Water Parks
    • Outdoor/Nature/Parks
    • Bridal/Romance
    • Golf
    • Boating/Fishing
    • Family/Reunions
    • Culture/Heritage

Proposal due by Monday, May 15, 2017 to:
Florida Tourism Industry Marketing Corporation
Kathleen Bouchelle
2540 W Executive Center Circle, Suite 200
Tallahassee, FL 32301

Leading travel PR firms include 5WPR, Coyne PR and Burson Marsteller.

City of Jefferson, Missouri Issues Public Relations RFP

The City of Jefferson, Parks and Recreation Department is soliciting for professional services for marketing and public relations for the organization and its activities.

Scope. The proposed scope of services shall include the following:

  • Develop organizational logo, colors, fonts, style and feel that reflects the image and unique strengths of the department.
  • Develop and manage the deployment of various collateral, including all forms of hard and soft or electronic media.
  • Manage ongoing media relations for activities within the department.
  • Develop strategies to promote the department and paint the organization and its activities in a positive light.

Proposal due by May11 to:

City of Jefferson Purchasing Division
320 East McCarty
Jefferson City, MO 65101 573-634-6325

Capitol Corridor Issues Advertising RFP

Capitol Corridor seeks an agency for Advertising Support.

About the Capitol Corridor/CCJPA

The Capitol Corridor is an intercity rail service connecting the most economically vibrant urban centers in the Northern California megaregion – from the Sacramento capital, to the tech hub of Silicon Valley, and including San Francisco, Oakland, and Berkeley. With a Cafe Car and free wi-fi on board, Capitol Corridor trains provide a convenient, reliable, and comfortable alternative to the congested I-80, I-680, and I-880 freeways for both work and leisure travelers. The extensive network of bus connections further extends the Capitol Corridor’s reach to destinations like Reno, Lake Tahoe, Santa Cruz, and Monterey.  The Capitol Corridor operates fast, reliable and affordable intercity rail service to 17 stations in 8 Northern California counties:  Placer, Sacramento, Yolo, Solano, Contra Costa, Alameda, San Francisco, and Santa Clara, a 170-mile rail corridor. Annual ridership is approximately 1.7 million. The six local transit agencies in the eight-county service area provide the administration and management of the Capitol Corridor through the Capitol Corridor Joint Powers Authority (CCJPA). The San Francisco Bay Area Rapid Transit District (BART) is the CCJPA’s administrative managing agency and provides day-to-day management support to the CCJPA.

Scope of Work

CCJPA is seeking an advertising firm to develop, execute, and apply new creative concepts to support and promote an update of Capitol Corridor’s brand and develop a versatile new suite of advertising elements that incorporate the new creative concepts. This contract will run for the period of May 1, 2017 through September 30, 2017. The selected firm will revitalize messaging and creative elements, analyze markets and develop strategy for existing promotional offers, present media plans, procure media, incorporate CCJPA’s marketing assets into the overall mix, and perform administrative tasks typically associated with advertising services. CCJPA requires that the firm have at least 5 years of experience with contracts valued at $100,000 or more, preferably in the travel, leisure destination, public sector and/or transportation industries.


The primary functions CCJPA is looking for the firm to perform are:

  • Development of Advertising & Promotions Plan: Development, implement, and manage an advertising plan based on Capitol Corridor brand and ridership objectives for CCJPA’s Fiscal Year 2017-18.
  • Creative Asset Development: Develop new creative strategy and direction for CCJPA’s advertising and promotional needs. Develop and produce new creative concepts/graphics/copy points for use in the advertising campaigns.
  • Media Purchasing/Management: Selected agency will develop a media plan with ongoing support for successful execution of the advertising and promotional plan.

Development of Advertising & Promotions Plan (25%)

The CCJPA would like a media/advertising plan developed that provides consistent, targeted advertising to CCJPA’s intended audience.  The media plan may include a mix of television, radio, print, out-of-home, online paid search, social media, non-traditional media, and other digital advertising.  Primary tasks include:

  1. Advise the CCJPA in overall marketing analysis, strategy development and positioning of the Capitol Corridor intercity rail passenger service.
  2. Plan, develop, create, produce and implement quarterly advertising programs designed to increase awareness, ridership and revenue of Capitol Corridor rail service.
  3. Promotional Direction: Develop promotions and/or promotional partnerships with companies that share similar markets/sales objectives; create or review discount offers to promote product trial. Support existing annual promotions and events with updated creative and media recommendations.

Develop and coordinate promotions in conjunction with media buys. Plan and execute joint advertising, promotional, and trade-based campaigns with outside agencies

Creative Asset Development (30%)

The CCJPA is seeking a new creative campaign that will support promotional offers targeted at leisure/weekend and off-peak markets, with inclusion of destinations. Selected firm develop new creative look/feel for ads that will mesh with the current brand personality. Firm will update artwork, templates, copy and taglines for the planned campaigns. CCJPA would like to have an existing radio spot updated and re-recorded to reflect current offers, or a new spot created in its place.  A sample list of creative needs follows:

  • Photography, videography, illustration to support advertising
  • Procurement of talent and management of talent rights as required
  • Develop new taglines and copy for various advertising campaigns
  • Create and produce new Radio Scripts/spots (:15, :30, :60)
  • Television Spot: create new video spot of :15 and :30 lengths for use in online and television ads
  • Design templates for social media graphics, online ads, print media
  • Design web banner, online advertisement and email design templates
  • Print ad templates
  • Promotional rack card and flyer templates for various promotions
  • Onboard signage/poster templates
  • Create video spot for use in TV and/or online spots (:15, :30)
  • Edit potential UGC (user-generated content) for campaign or other promotional projects
  • Provide creative development and production of all materials associated with campaigns within a predetermined timeframe.

Media purchasing/management (45%)

Selected agency will develop a media plan to support the advertising and promotional plan.

  1. Media purchasing and management of advertising contracts to support the advertising & Promotional plan.
  2. Check and verify insertions, displays, broadcasts or other means used, to such degree as is usually performed by agencies, including providing tear-sheets, logs, or other proof that ads have run. Audit invoices for space, time, material preparation and charges.
  3. Provide account services management and coordination sufficient to support the advertising services outlined.
  4. Analyze media options and prepare a media plan for advertising campaign components
  5. Order advertising space, time or other means to be used for publication of CCJPA’s advertisements, at all times endeavoring to secure the most efficient and advantageous rates available. CCJPA is seeking recommendations that will maximize visibility for its product/promotions.

Budget & Administrative

Budget for these services is estimated at not more than $500,000 for all creative work, production, net media purchase and commission on net and firm fees.

Proposals due by Monday, April 24, 2017 to:

Ravi Sreekakula, Marketing
Capitol Corridor Joint Powers Authority
300 Lakeside Drive, 14th floor East
Oakland CA 94612

Finn Partners and Porter Novelli maintain offices in California.

Snead State Community College Issues Marketing RFP

Snead State Community College has issued an RFP for Marketing Services, and is seeking Brand Research and New Brand Campaign for Aviation Center.  Snead State Community College is requesting marketing firms to develop a brand identity and a marketing campaign for a new aviation program within an existing aviation center.

Aviation Program Marketing Endeavors.

Branding: Establishing a unique identity for the aviation program will include the development of a program logo that aligns with the brand of Snead State Community College. Specific colors and fonts will be chosen as part of this unique identity and will be utilized in all aspects of establishing the brand, including advertising and promotional materials, signage and website.

Advertising: A complete advertising campaign will be developed using all forms of media (print, radio, TV, outdoor, digital, social media, web, etc.). The campaign will consistently use the established components of the aviation program’s brand. The campaign will be launched through the College’s service area and other areas that may attract students to this particular type of program.

Proposals should include media buys in the list of services to be provided. The successful Bidder/Contractor will coordinate with the Office of Marketing/Public Relations on all images, graphics, video and verbiage used in the campaign.

Proposal due by May 1, 2017 to:

Snead State Community College
Mr. Joe Whitmore
Vice President for Finance and Administration and CFO Room 221 Administration Building
102 Elder Street
P. O. Box 734 Boaz, AL 35957

United Nations Development Programme / UNDP Issues Content RFP

United Nations Development Programme / UNDP has issued an RFP for content creation.

The United Nations Development Programme (UNDP) in Armenia in partnership with the Government of Armenia works to advance the national reform agenda and develop the capacities of counterparts at a national, regional and local level. To this end, UNDP is currently implementing a multi-component programme across two portfolios, namely Democratic Governance, Sustainable Growth and Resilience.

On a daily basis, UNDP in Armenia works with a wide range of partners, including donors from national development organizations, International Financial Institutions, and other international organizations such as the EU. For UNDP in Armenia’s programme and project staff, the maintenance and strengthening of these relationships is of key strategic importance.

Description of Responsibilities

In order to better support UNDP staff in maintaining clear and effective relationships with partner organisations, content is sought with specific emphasis on the production of concept notes, proposal and other reports.

Specific points that the training to address might include:

  • Concept and proposals;
  • Reporting;
  • Business emails.

Proposal due by April 27, 2017 to:

United Nations Development Programme / UNDP
14 Petros Adamyan St.
Yerevan 0010, Republic of Armenia

Chinese Marketing Agency Needed For Arkansas Tech University

Arkansas Tech University is seeking a marketing agency to assist with Recruitment Services in the People’s Republic of China (PRC). Arkansas Tech is a state university established in 1909, with a branch campus at Ozark and with programs at the technical, associate, baccalaureate and graduate levels. The Fall 2016 combined enrollment was approximately 12,000 students.


Provide recruitment services in the PRC in order to increase the number of Chinese nationals studying at Arkansas Tech University.

Scope of Service

Services are to include, but not be limited to:

  1. Marketing of ATU in PRC
  2. Recruitment of prospective students, both undergraduate and graduate
  3. Establishment of a reliable agent network
  4. Notifying university officials of current trends and issues associated with recruitment and marketing in PRC
  5. Evaluation of documents submitted by applicants from PRC
  6. Screening and interviewing all prospective students
  7. Provide pre‐departure orientation and training for admitted students, including logistical support for travel
  8. Provide translation services as needed

Proposal due by April 28 to:

Jessica Holloway, Director of Procurement
Arkansas Tech University
203 West O Street
Russellville, AR 72801‐2222
USA Tel: 479‐968‐0269

Washington State University Seeks Marketing Agency

Washington State University is seeking an agency for Enrollment Marketing Services for the WSU Vancouver Campus. Washington State University is a public research university committed to its land-grant heritage and tradition of service to society. The main campus in Pullman was founded in 1890 and is Washington’s original land grant university. The multi-campus system now has four urban campuses located in Richland, Spokane, Everett, and Vancouver, Washington, and in addition, a global campus.


The WSU Vancouver campus (WSUV) was established in 1989 as a provider of upper division and graduate education, and in 2006 began admitting freshman students for the first time, marking an important event in the development of the WSU system. WSUV is an innovative, non-residential research university dedicated to offering premier undergraduate and graduate educational and research experiences. As the only public four-year institution of higher education in southwest Washington, WSUV enjoys extraordinary community support and is committed to developing areas of academic and research excellence that fuel innovation and economic growth, both regionally and statewide. Southwest Washington continues to be the area of the state with the most limited access to public higher education, while demand for college graduates remains strong.

WSUV enrolls nearly 3,500 students who are predominately undergraduate, transfer students with an average age of 26. First generation students comprise 43 percent of the undergraduate population. The freshman class has grown between 15 and 20 percent in the each of the last three years, and this aggressive growth is a trend the campus wants to continue. In terms of a financial profile of current undergraduate students, 82 percent of students are using financial aid, and of those, 65 percent are Pell grant eligible.

The campus currently offers 22 bachelor’s degrees, eight master’s degrees, and three doctorate degrees with more than 190 doctorate faculty. We also have a number of doctoral students on our campus who are completing a Ph. D. in other areas. Although currently a non-residential campus, students are increasingly relocating from other regions to attend WSU Vancouver, and student housing is a future possibility.


WSU Vancouver, with the support of the University administration, wishes to engage a qualified enrollment management marketing vendor to prepare and conduct a direct marketing student search campaign to increase freshman enrollment. This should include name purchases, messaging, marketing, mail and email delivery, monitoring and reports, and analysis. WSU Vancouver will work with the selected vendor to help them understand the operation, enrollment goals, branding and messaging, but the selected vendor will take the campaign over from that point. WSUV is looking for an established company, with demonstrated success with similar institutions.


With the collaboration of WSU Vancouver Student Affairs and Enrollment, and Marketing and Communications staff, the selected firm will provide the following services with the specific outcome of increasing freshman student enrollment:

  1. Establish and deliver a robust student search campaign targeted at high school students. The student search and fulfillment campaign must be delivered in a timely and efficient manner for maximum impact and effectiveness.
  2. Personalized and integrated student search campaign to high school students with an initial deployment date of late summer 2017.
  3. Integration with web, including mobile media (smartphones and tablets) based on browser identification, as a standard component of our marketing programs.
  4. Integration of communication flows sent to parents and guidance counselors, when information is provided by the student.
  5. Electronic transfer of completion documentation for the student’s application, such as transcripts, secondary school reports and references from high school guidance counselors.
  6. Tracking and collection of all information and data relating to inquiries and applications resulting from campaign and data synchronized daily with institution’s system via secure transfer.
  7. Detailed reports, including all traffic data and describing all activities conducted by vendor (vendor has the sole final responsibility for the determination and recording of response and/or application data).
  8. Responder files must be provided routinely to WSU Vancouver by the vendor through a secure FTP site, in a format to be determined by WSU Vancouver and on a schedule determined by WSU Vancouver.
  9. Routine, detailed analyses of program performance and program results to be used as the basis for making decisions in program adjustments must be made available on demand to WSU Vancouver. The analyses must include elements as requested by WSU Vancouver.
  10. Include rapid, personalized responses to students’ initial responses to search, with personalized, WSU Vancouver branded communications online and on paper to students and to their parents/guardians.
  11. Selected vendor will manage existing prospect pool at WSU Vancouver which aligns with targeted audience.
  12. Selected vendor will provide advice and guidance to WSU Vancouver client in regards to communication with student prospects after vendor communication plan ends.
  13. Targeting recommendations for optimal results (including, as applicable, list recommendations and list order placement):
  14. Strategic development of marketing campaign: messaging, sequencing, interplay between paper and electronic media.
  15. Creative development: copy and design, including multiple versions, electronic and paper.
  16. Production of printed materials.
  17. Development and hosting of program response sites
  18. Exchange of data via secure FTP.
  19. Mailing and mail tracking.
  20. Email deployment and delivery tracking.
  21. Interim and final analyses.

Washington State University
Purchasing Services
ATTN:  RFP No. 6820-GC24645
French Administration Building, Room 220
Pullman, WA 99164-1020

Strong Agencies in Washington State include APCO Worldwide and WE Communications.

State of Nevada Issues Marketing Research RFP

The State of Nevada is seeking an Integrated Marketing Research firm. The principal goal of this project is to review Tourism’s current advertising effectiveness study which is conducted by Kantar TNS and determine, based on the methodology used, if the numbers reported are valid. Tourism is seeking a research firm/individual that understands the tourism market research space and can provide a non-biased assessment of the current methodology and ROI numbers.

Each research company uses proprietary research methodology and the awarded contractor will not be required to ascertain Kantar TNS’ proprietary modeling,  but rather through a mutually coordinated effort between Kantar TNS and the awarded contractor, evaluate the process, review the methodology (to the extent agreed upon) and resulting numbers, and determine if the campaign effectiveness study results are accurate.

Due Date: 5/5/2017:
515 E. Musser Street, Suite 300
Carson City, NV  89701

Ireland Tourism Seeking Creative Agency

Fáilte Ireland together with Dublin City Council are now seeking proposals from creative agencies to hire a creative firm for the New Year’s Festival along with the management of programming, marketing and operational elements of the festival.The festival should have a strong emphasis on the New Year’s Midnight Moment celebration which will act as a focal point for Dublin’s New Year Festival. The festival should be participative and iconic in nature and be expressed over a two day period.

Fáilte Ireland is the National Tourism Development Authority. The organization’s role is to support the tourism industry and work to sustain Ireland as a high-quality and competitive tourism destination. They work with other state agencies and representative bodies, at local and national levels, to implement and champion positive and practical strategies that will benefit Irish tourism and the Irish economy. They promote Ireland as a holiday destination through our domestic marketing campaign ( and manage a network of nationwide tourist information centres that provide help and advice for visitors to Ireland.

Address: Fáilte Ireland­National Tourism Development Authority N/A
88­95 Amiens Street Dublin

Mohawk Gaming Seeks Marketing Agency

The Mohawk Gaming Enterprises, LLC dba: Akwesasne Mohawk Casino Resort, is requesting bids from qualified vendors to work collaboratively with the MGE Marketing team and MGE’s Ad Agency on the design, videography, sound editing and video production services for commercials at the Akwesasne Mohawk Casino Resort to begin airing in July 2017.

The Akwesasne Mohawk Casino Resort is located in Upstate New York situated along the St. Lawrence River and bordering Canada in two provinces both Ontario and Quebec. The Akwesasne Mohawk Casino opened its doors in April of 1999 by the St Regis Mohawk Tribe and is the number one entertainment venue in the surrounding area. The casino currently has 1,800 Class III, Vegas style slot machines, 30 table games and a high limit room. The Resort also offers an all you can eat Buffet featuring prime rib, Maple Room Steakhouse creating an inviting fine-dining restaurant for the North Country, Stick’s Sports Bar that can service up to 160 guests, Rapids Food Court, which offers fast and convenient options at three stations; and lastly Reflections Gift Shop, which sells logoed items, jewelry and more. The goal of the Akwesasne Mohawk Casino Resort is to be the first choice for the customer’s casino and gambling entertainment. Based on this goal, the Akwesasne Mohawk Casino Resort is focusing on building loyalty and real value for our customers. This is accomplished by being a service-oriented entertainment company who offers attractive benefits and rewards to its customers.

Scope of Work and Services

Akwesasne Mohawk Casino Resort would like to shoot four (4) different on-location commercial spots using both interior and exterior scenes to advertise to their customers in both the United States and Canada. The goal of these advertisements is to promote excitement, increase sales and brand awareness for the Resort.

Address: 873 State Route 37 Hogansburg, NY 13655
Mark Face of Envelope/Package with: RFP2017-1

Kissimmee Gateway Airport Seeking PR Agency

The City of Kissimmee Gateway Airport is seeking a marketing and public relations agency.

Scope of services to include:

  • Marketing and Advertising Planning
  • Media Buy
  • Advertising Concept Development/Production


Plan, develop, execute, track and report results for Kissimmee Gateway Airport’s (KGA) brand advertising programs.

  • Marketing and Advertising Planning including Strategic Direction, Creative Strategy, Brand Development and Stewardship, Media Plan and Cooperative Plan.
  • Media Buy: Develop and execute the media plan presented in the Marketing and Advertising Plan. Execution includes placement, optimization, cancellations, auditing, payment to vendors and billing.
  • Advertising Concept DevelopmenUProduction: Concept creative materials/campaign elements (print, digital and broadcast) as described in the Marketing and Advertising Plan. Once approved, produce and bring to final form the advertising materials.


  • Work with KGA staff to develop campaign tracking mechanisms, research and other projects as needed.
  • Periodically attend KGA’s board meetings, prepare periodic reports and a monthly budget recap, as directed by KGA.
  • Provide creative input and support for other projects and work collaboratively with global trade and public relations agencies.

City of Kissimmee Gateway Airport
401 Dyer Blvd
Kissimmee, FL  34741

New Mexico Town Issues Economic Development RFP

Lea Country, a town in the State of New Mexico has issued an RFP for Economic Development Services.  That program should include development and implementation of a marketing and promotion plan, development and implementation of an advertising, printing, publication, and materials distribution plan, development and implementation of plans for active solicitation of new business, manufacturing, and industry, provision of technical services related to all industrial and economic development matters, and willingness to perform additional related services as needed.


Lea County government strives to enhance the economic development of Lea County to ensure the health, safety, and quality of life for all residents as determined by law and community interests.

State of New Mexico
Kathy McLaughlin
100 N. Main, Suite 11,
Lovington, NM 88260
Phone 575-396-8521

River Parishes Tourist Commission Issues Advertising RFP

The River Parishes Tourist Commission in Louisiana has issued an RFP for an advertising agency.

In 2001 the RPTC was formed by a legislative act. The three parish councils of St James, St John and St Charles Parishes identified the RPTC as an organization knowledgeable in tourism promotion and respected by the provider of such activities. Interested agencies must be able to demonstrate measurable success in previous tourism campaigns on behalf of tourist destinations, tourist accommodations, tourist attractions, etc.

Scope of Service

The agency will develop a successful campaign, both nationally and internationally, to attract tourists to the River Parishes with special emphasis on increasing hotel and motel occupancy. From time to time, the agency may be asked to conduct conversion studies or mini-research projects. The agency is expected to work in close cooperation with the Commission’s Internet service provider, with the agency providing the editorial copy and creative for both the web site and the marketing pieces. The agency coordinates and manages the annual cooperative advertising campaign with participating partners of the RPTC. The agency must work closely with the Louisiana Office of Tourism and its agency of record.

The agency must perform all creative, copy writing, media placement, Internet marketing, coordination with mail house and consultant services described herein. The agency will arrange and contract for photography, film and television production, printing, display construction and other outside services with the approval of the Commission.

Kimmie Carlos, Executive Director
Phone 985-359-2784, Fax 985-359-9778
River Parishes Tourist Commission/New Orleans Plantation Country RPTC
2900 Hwy 51
LaPlace, LA 70068

Santa Maria California Parks Issues Marketing RFP

The City of Santa Maria, California Recreation and Parks Department is seeking proposals for a long‐term Marketing Plan for implementation in order to more effectively position Recreation and Parks in the community. The Plan would promote the Recreation and Parks exceptional attributes and elevate the City’s image within Santa Barbara County and reinforce its distinct sense of place and community character.


The selected firm will be required to perform the following tasks:

  • Market Research: Collect and organize data about the market that is currently taking part in leisure services.
  • Define who the target market is for activities, programs, events and parks.
  • Create a recommendation for Market Strategies
  • Establish quantifiable marketing goals
  • Determine how to monitor results
  • Create and deliver a comprehensive marketing plan

City of Santa Maria
110 E, Cook Street
Santa Maria, CA 93454

Alabama City Seeks PR Firm

The City of Helena, Alabama is seeking a PR firm for professional services to develop and produce a monthly newsletter and digital version posted online. The services of the firm shall include, but not limited to: the development, production, publishing, online posting and mailing of the monthly newsletter for the City of Helena.



  • City related news, pictures, and content.
  • Mayor and City Council updates and information.
  • Focus stories on: Helena businesses, civic groups, and people.
  • Education – Public Safety, update on Helena Elementary, Intermediate, Middle, and High Schools.
  • Community events and projects.
  • Reports/updates from city boards, groups, etc. including, but not limited to: Helena Arts Council, Library Board, Historical Commission, Beautification Board, Helena Teen Council, Helena Market Days, and non religiously affiliated civic organizations such as (but not limited to) Helena Belles, Helena Business & Professional Association, Lions Club, Kiwanis, etc.

Proposal due by March 13th, 2017 to:
City of Helena
ATTN: Amanda Traywick, City Clerk
P.O. Box 613 Helena, AL 35080 (205) 663-2161
RFP #021313MN

State Insurance Fund Issues Search Engine Optimization RFP

The State Accident Insurance Fund Corporation (SAIF) Is seeking an agency  to provide search engine optimization (SEO) services. SAIF is seeking to expand its web search visibility in the state of Oregon for its corporate website, As the leading workers’ compensation carrier in Oregon, SAIF has maintained a strong presence in the Oregon market. However, digital market tactics, specifically SEO, have not been a strong focus; current digital market tactics have been limited primarily to in-house, on-site optimization for website content. Accordingly, SAIF is seeking a qualified vendor to lead its search engine optimization efforts as a pillar of SAIF’s digital marketing strategy.


SAIF is an independent public corporation created by the Oregon Legislature, with headquarters located at 400 High Street SE, in Salem, Oregon. SAIF is the market leader in the provision of workers’ compensation insurance for Oregon employers, insuring more than 600,000 workers through policies with over 51,000 employers. SAIF also has regional offices in Bend, Eugene, Medford, North Bend, Portland, and Roseburg. As of March 24, 2016, SAIF employed 961 employees. Respondents will find additional background information at


The proposer must be qualified and prepared to provide services to SAIF in the following areas:

  1. Evaluate the current website structure and on-site factors as they pertain to SEO and make recommendations for improvements. Provide specific technical guidance to SAIF internal developers.
  1. Conduct keyword research to identify and validate targeted keyword sets and opportunistic keywords for ongoing content creation. SAIF has a strong internal team of content strategists. Therefore, the vendor should help guide SAIF’s external-facing content strategy as it pertains to SEO and SAIF’s business objectives.
  1. Advise and employ tactics to generate ranking improvements using off-site factors (e.g., backlink profile, authority, social media, etc.).
  1. Recommend SEO tools and measurement best-practices. Provide ongoing measurement and reporting of organic ranking and website performance.

To assist proposer in preparing its proposal, SAIF will provide the following materials to any proposer, upon request made to Mike Watters at

  1. Materials that describe SAIF’s current digital marketing strategy and business objectives;
  2. Materials that describe SAIF’s competitors;
  3. Website analytics; and
  4. Materials that describe SAIF Corporation and its business.

Proposal due by February 24, 2017 to:

Nadia Kosieracki


The Minneapolis Community and Technical College is seeking a marketing and advertising company. Minneapolis Community and Technical College (MCTC) is a public two-year college located in the heart of downtown Minneapolis. MCTC enrolls nearly 13,000 credit students annually and is an active partner in initiatives designed to strengthen the social, economic and cultural vitality of the Twin Cities metropolitan area.

Created in 1996, and a member of Minnesota State, MCTC is the result of the merger of two institutions: a technical college with a long history of vocational education dating back to 1914 and an open- enrollment community college established in 1965. Currently, the spacious campus covers 21.6 acres of land and recent expansions include a new state-of-the-art Science Center, dining hall and outdoor plaza.


  • Online marketing
  • Media buying, placement and monitoring

Proposal due date is February 14, 2017 to:

Questions: Geoff Jones, Director of Marketing Communication
Minneapolis Community and Technical College
1501 Hennepin Ave
Minneapolis, MN 55403 (e-mail)

taos new mexico marketing RFP

Taos, New Mexico Issues Marketing RFP

The Town of Taos, New Mexico Marketing and Tourism Department is seeking an experienced and well-qualified public relations firm to assist in managing and executing an innovative public relations campaign as a critical part of Taos’ overall marketing and branding effort. The public relations campaign is expected to integrate a social media strategy that provides a strong online presence, greater engagement and reinforces the Taos brand.

The objective of the public relations firm is to work with media partners to deliver compelling stories and information about Taos to the venturesome traveler in our target markets. The public relations/social media strategy will effectively support the overall Town of Taos Marketing Strategy for 2017 and ignite awareness of Taos as a premier travel destination and to motivate the traveler to choose Taos for their next travel experience.

Scope of Service:

The public relations firm will be expected to:


  1. Develop and execute an annual media relations plan that includes a suggested pitch calendar to expand awareness of Taos as a travel destination
  2. Develop Fact Sheet/Press Kit
  3. Develop and pitch in-depth story ideas with the Taos branding message to key reporters each month
  4. Track editorial calendars and pitch appropriate leads
  5. Service day to day calls from journalists
  6. Coordinate interviews between journalists and Town of Taos
  7. 1 to 2 press announcements per month – write, send, place and pitch
  8. Provide daily media clips
  9. Monthly reporting and media values
  10. Weekly conference call
  11. Bi-monthly face to face meeting with the Lodgers Tax Advisory Board and Director of Marketing and Tourism
  12. Coordinate of Media and/or Influencer Visits


  1. Monitor and manage Taos’ social media channels, including Facebook, Twitter, Instagram, YouTube, Pinterest, Instagram
  2. Plan and implement social media campaigns that drive engagement and traffic across all social media channels
  3. Source and produce engaging content to ensure social media channels are up to date, relevant and interesting
  4. Drive and manage social media campaigns from content creation, to measurement of campaign success
  5. Help to increase conversion rates and ROI
  6. Understanding of the Taos tourism brand and ability to represent the brand professionally on all social channels
  7. Setup daily tasks and activity for all social media outlets

ATTN: Sharon Voigt, Procurement Officer

400 Camino de la Placita Taos,

New Mexico 87571

(575) 751-2026

Criminal Justice Coordinating Council Issues Communications RFP

Criminal Justice Coordinating Council (CJCC)

The Criminal Justice Coordinating Council (CJCC) is an independent agency established in 2001 by the Council of the District of Columbia and seeking a communications consultant.  The agency plays a critical role within the criminal and juvenile justice community by serving as a catalyst and resource for system reform, program development and information data analysis. The agency is dedicated to improving public safety and the administration of criminal and juvenile justice.


Provide writing, editing and presentation support in all areas of communications and public relations for the agency including

  1. Helping to develop and update the agency’s communications strategy;
  1. Assisting with oral and written responses to media inquiries;
  1. Assisting with interview, public meeting and hearing testimony preparation;
  1. Providing advice regarding how to respond to feedback from within and from outside the agency;
  1. Provide advice regarding how to better utilize the agency’s social media platforms (website, twitter account, etc.);
  1. Propose methods for evaluating the success of the agency’s communications strategy;
  1. Draft media and public relations-related documents; and
  1. Proactively place stories that showcase the agency’s mission, vision and success.

Mailing Address:

Texas School Issues Marketing RFP

Texas School Issues Marketing RFP

Weslaco Independent School District has issued a marketing RFP.

Weslaco ISD is seeking to hire a Marketing Firm that can create and implement a marketing plan exclusively for Weslaco ISD and for the specific reason of highlighting the school district. The primary reason for this marketing plan is to: 1) inform the community of what the r school district has to offer; 2) highlight the district’s accomplishments; 3) inform the community and the general public of “academic vision”

Weslaco ISD – Overview

Weslaco ISD is a school district located in deep south Texas. We are situated in the middle of the Rio Grande Valley in Weslaco, Texas which has a population of 45,470. The school district has a student population (as of 1/13/2016) of 17,460.

Marketing Plan Goals & Audience

They seek a firm to shine a light on Weslaco ISD and its accomplishment.  They seek to make Weslaco ISD the only “complete” option for student education.  Furthermore, the following specific goals need to be addressed:

  1. Student retention
  2. Student recruitment
  3. Parent awareness (of what district has to offer)
  4. District’s student accomplishments (scholarships & other)
  5. District current and future goals

Independent School District
312 West Fifth Street
P.O. Box 266, Weslaco, Texas

Zeal Network Seeking PR Agency

Zeal Network Chitral’s First Complete Media Group is looking for a Public Relations agency. ZEAL is a complete media enterprise consisting of platforms including Television (News, Entertainment and Sports), Digital Media (Web, Social Media &  Media Apps), Print Media (Newspaper and Magazines).

Their goal is to be the leading media group and at the same time preserve culture and preservation of culture and enhancing socio-economic development of the area.

They seek a PR firm able to enhance the media industry which is dormant from quite a while in district Chitral and provide a complete media group one of its kind.

Scope to include:

  • Complete in-door advertisement
  • Complete outdoor advertisement through bill boards, wall chalking, ads, vehicle promos etc.
  • Complete social media marketing through Facebook, twitter, Instagram and other available mediums.
  • Complete SMS marketing system with a designated messaging number.
Zeal Community TV
Dharmasala, Kanul (PO)
Kannur 670562

Dodge City Issues Advertising RFP

Dodge City Issues Advertising RFP

The City of Dodge City has issued an RFP for hotel properties interested in trading out room nights for advertising privileges related to tournament operations at Legends Park. Background Information: Each year the City schedules 12 to 15 baseball, slow pitch and fast pitch tournaments at Legends Park and other facilities in the community. In 2016 tournaments were offered on 12 weekends including, nine baseball tournaments, 7 fast pitch tournaments and 3 adult softball tournaments.

Other facts include:

  • 334 teams registered in 2016. (43 additional teams registered for two tournaments canceled due to rain.)
  • 81 teams from out of state (25%)
  • Total attendance of approximately 5,700 players and coaches plus another 11,500 spectators.
  • 35,000 hits on the City’s web site tournament pages. The Legends Park pages were the #1 and #2 most hit pages on the City site.

Need: To staff these tournaments requires bringing in umpires from outside the community requiring overnight lodging, approximately 50 room nights per season. The City is offering to trade out room nights in exchange for advertising privileges including but not limited to: 1) logo placement and link on the Legends Park web site pages; and 2) banner placement at Legends Park (banner provided by the Hotel property.). The City is looking to create a sponsorship arrangement with up to five hotel properties.

Mr. Paul Lewis
Parks and Recreation Director City of Dodge City
806 N. 2nd Avenue
PO Box 880, Dodge City, KS. 67801.
Paul Lewis, Parks & Recreation Director Tel: 620/225-8160
Email –<>



The Weber County Fair is seeking an Advertising and PR firm to provide services for the Weber County Fair. The Weber County Fair happens each August ending the 2nd Saturday of the month. With more than 60,000 fair goers, the Fair captures the attention of all age consumers. Commercial exhibitors, food vendors, livestock, living arts, contests, rodeos and major entertainment thrill fair goers during the four-day extravaganza. The selected agency will be responsible for the conception of, preparation of, and execution of advertising and public relations materials and services; the placement of advertising materials in media as designated by Fair, may include, newspaper, radio, television, magazines, managing website, outdoor media, print media, transit media, and the conception of, preparation of, execution of, and placement of other mutually agreed upon communications materials and services. The precise nature of all advertising will be as from time to time mutually agreed upon by the Fair and the Agency.

Examples of work to be performed are:


  • Concept and production of theme and artwork
  • Design and production of billboards, transit, pens, magnets, shirts, ads, tickets, poster, banners, coloring contest etc.


  • Radio spot concept and production
  • Television spot concept and production
  • Website

Weber County Purchasing
Attn: Brianna Sederholm
2380 Washington Blvd Ste 260
Ogden, UT 84401

Summit County Public Health Seeking Ad & Marketing Firm

Summit County in Ohio is seeking an Advertising/Marketing firm experienced in both overall branding and targeted marketing strategies. The selected firm will be responsible for building overall awareness of the Summit County Public Health brand. Anticipated budget for the project is $100,000 including all fees for services and costs for media and advertising placement.

Jeff Krauss
Summit County Public Health
1867 W Market Street
Akron, OH 44313

Gadsden State Community College Issues Marketing RFP

Gadsden State Community College (GSCC) has issued an RFP for marketing, advertising, social media, and public relations services for the college. GSCC is a comprehensive community college offering an array of associate degree and certificate programs. Students may enroll in classes at any of GSCCs six locations in Northeast Alabama.  For more information about GSCC visit


The scope of work will include:

  • Development of a comprehensive marketing and public relations plan.
  • Design and placement for digital, print, radio, television, search engine options and other social  media.
  • Development of a social media marketing management plan.
  • General marketing and advertising services for a three-county demographic – Calhoun, Cherokee, and Etowah.
  • Design of electronic marketing materials for various departments and for the three-county demographic.
  • Design and procurement of printed marketing materials for various departments and for the three-county demographic. The procurement of printed marketing materials shall be charged at cost by the selected firm and the selected firm may use third-parties to provide this service.

Gadsden State Community College (GSCC)
Purchasing Department
O. Box 227
Gadsden, Alabama 35902-0227

United Nations Issues Event Management RFP

The Office of the United Nations High Commissioner for Refugees (UNHCR) was established on 14 December 1950 by the United Nations General Assembly. The agency is mandated to lead and co-ordinate international action to protect refugees and resolve refugee problems worldwide. Its primary purpose is to safeguard the rights and well-being of refugees. It also has a mandate to help stateless people.

They seek an event management firm for Thailand.

Proposed Services

  • To provide the strategic creative idea of UNHCR’s annual event and also each event in order to support fundraising and to increase positive perception towards refugees. Each campaign should be outstanding on its own while complementing each other as a showcase from UNHCR as the leading UN agency in helping refugees;
  • To provide key message of each event which responds to the main objectives of the project/campaign;
  • To propose an interactive activities or experience of being a refugee for each assigned event in order to gain maximum participants which result in fundraising opportunity and publicity;
  • To provide comprehensive on-ground event management team to operate the event as well as immediately respond and resolve an unforeseen incident that occur during any event;
  • To handle the production of all related materials in the events and ensure high quality materials;
  • To provide value added benefits for UNHCR such as connecting partnership from event locations or corporate partners;
  • UNHCR website review and email marketing strategy.

The UNHCR Regional Representative in Thailand
P.O. Box 2-121
10200 Bangkok, Thailand

Edmonds Community College Issues Digital Media RFP

Edmonds Community College Issues Digital Media RFP

Edmonds Community College is seeking a digital media agency. They need a firm to update the design and user interface of the college websites to make the sites more interactive and engaging and to incorporate the recent updates to the college logos and branding guidelines.

There are three primary Edmonds CC websites that serve unique audiences:

  • (prospective students, community, and other external audiences),
  • (current students), and
  • (administration, faculty, and staff).

Edmonds Community College is a comprehensive, public, two­year institution of higher education located in Lynnwood, WA. The College is a dynamic, diverse, environment of learning which serves an average of 11,600 students per college quarter. EdCC is the third largest community college in the state of Washington with 64 Associate Degree programs. Students range in age from 13­85, with an average age of approximately 30. More than 1,450 international students from approximately 65 countries attend the college.

Scope of work

Edmonds CC seeks to commission an updated design and user interface for the three primary websites from a highly experienced web design professional or firm to ensure Edmonds CC’s web sites reflect innovation, quality, service, and lifelong learning.

  1. The selected vendor will conduct research that includes seeking input from external stakeholders (high school counselors, employers, community leaders, partners, donors, and alumni), current students, and college employees to determine stakeholder’s perceptions of the college websites; review analytics data; and how our web presence could be more effective.The vendor will utilize the following tools to conduct research:
    • Stakeholder survey – the vendor should survey key stakeholders – elected officials, managers, content creators, internal users – from Edmonds CC with the purpose of validating goals and tasks for the new website.
    • Online community survey – the vendor should utilize an online community survey to gather key information about the level of satisfaction and to determine the most common tasks and potential goals of users.
    • Homepage heat mapping – the vendor should use heat mapping to collect information about every action taken on the current site to review functionality and behavior. The heat mapping should include where people have clicked, scrolled, and hovered on the page.
    • Accessibility validation (WCAG 2.0 level AA compliance) – the vendor should analyze the accessibility of the current site and make recommendations for the new site
    • Site analytics – the vendor should utilize historical site analytics to understand patterns and information useful to the development of the new site.
    • Mobile usability – the vendor should analyze the current site for mobile usability and review the mobile site statistics to understand the needs of the current visitors.
  1. The selected vendor will create redesigned websites. Edmonds CC seeks a firm to redesign its websites through a process of research, presenting to stakeholders, facilitating productive discussions and forums, and incorporating feedback. The vendor will approach design as an iterative process.
    • Research: the successful vendor will engage a variety of stakeholders to determine perceptions, look at competition, and identify strengths and weaknesses.
    • Presentation: the successful vendor will present findings and proposed website designs.

The successful vendor will also substantiate design choices, citing design theory and marketing-based evidence.
Paul Poppe, Contract Specialist Purchasing Office,
Edmonds Community College
(425) 640­1158

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