Request for Proposals Pacific Mountain Workforce Development Communications, Media, and Design Services
Due Date: January 14, 2024, 12:00 PM PST
Section I. Introduction
Purpose and Background
The Pacific Mountain Workforce Development (PacMtn) is requesting proposals from qualified professional vendors to assist PacMtn leadership and staff with designing communication tools to communicate our value and programs externally and internally. The vendor is anticipated to assist with redesigning existing communications tools to streamline how PacMtn shares information on programs, reports, data, and upcoming opportunities and grants across internal partnerships; as well as to better tell our story to a myriad of external partners. PacMtn is a Washington State 501 (c) (3) nonprofit corporation responsible for the administration and finances of the federal Workforce Innovation and Opportunities Act programs. PacMtn operates within Grays Harbor, Lewis, Mason, Pacific, and Thurston counties. The administrative offices are located at Heritage Bank at 201 5th Ave SW STE 401, Olympia, WA 98501. Additional information on PacMtn is available on our website at
http://www.pacmtn.org/our-mission/.
Objectives and Scope of Work
PacMtn is looking for a company or individual contractor that can assist PacMtn leadership and support staff in the following areas, based upon flat monthly fee model:
1. Brand Development
Color Palette expansion/review and recommendations
Review of Logo
Branding and consistency – develop PacMtn narrative templates for use across the organization (i.e., who we are, what we do, our purpose, who we serve, how we serve, program overviews, etc.). Content review and recommendations. Branding review and recommendations.
Re-design of publications, style, and engagement campaigns.
Consult and assist with development of the Organizational Communications Strategy – in consultation, and under the direction of PacMtn leadership and staff, help Executive leadership to develop a comprehensive communications strategy and plan for the coming year. This includes in assisting in the development, writing, and formatting of strategic documents and forms.
2. Virtual Media:
Review and assist in the maintenance and operation of the PacMtn & Microsite website pages
and functions; re-design as needed or directed, with some assistance in content development/copy editing, and usability recommendations for reaching multiple audiences to result in professional development of mock-up graphic designs for website in coordination with leadership direction and in consideration of internal assessments prepared for re-design. Assist in design of embedded reports, and design principles in automating data visualizations available on the website. [This will be supported by Executive Leadership, Data Analyst, and Communications Manager for Social Media and website posting.]
Branding and engagement campaign design and templates for social media platforms.
Contractor will produce new, aligned and streamlined designs for social media postings and create design templates for staff and programmatic use.
Provide Search Engine Optimization (SEO) strategies to enhance the website’s visibility and ranking on search engines queries. This will involve keyword research, optimizing website content for relevance and readability, and ensuring the website’s architecture is conducive to search engine indexing and ranking. The consultant will guide on best SEO practices and updates, ensuring the website remains optimized with the latest search engine algorithms and trends.
3. Event Support:
Providing videographer coverage for selected in-person briefings, meetings, convenings, conferences, outreach events, public tours, site visits, company professional headshots, and other events as directed for the purpose of capturing still photo, video, audio, and other raw media captures.
4. Presentations, Flyers, and other Media products:
Design, content review/editing, and visual communication tools in the production of presentations, flyers, pamphlets, and other professional graphics documents in support of PacMtn’s visibility and communications strategy across the region. This may include banners, graphic design of Power Points or other presentation materials, employer or training campaigns, special population outreach, partner and stakeholder development, etc. Contractor will be expected to take projects as assigned, with adequate notice and time for development in advance of the deliverable, to support PacMtn’s objectives in communications.
5. Copywriting and Content Creation:
- Create blogs, articles, social media blurbs, Press Releases, ad content, and other written
content for digital and print publication to support PacMtn engagement and public relations goals and objectives.
- Includes maintaining strong liaison with regional organizations and partners in order to develop,
support, and coordinate content creation. (Currently contracted to Jennie Foglia-Jones)
6. Staff Consultation: Internal development
- Convene with Pac Mtn in-office intermittently, and on a schedule to be determined and negotiated between the contractor and Executive leadership, to coordinate and consult with staff and leadership.
7. Miscellaneous printing and procurement services:
Provide limited production and/or acquisition of PacMtn printed products including but not limited to: names tags, business cards, signage, company banners, and other specialty products of a graphical nature. All additional products in this section will be requested and charged as needed.
file:///C:/Users/cbettencourt/Downloads/Communications%20and%20Design%20Services%20RFP-231130.pdf
